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Question:

Write about the Narratives in Visual Culture.

 

Answer:

In the present age of machines, people hardly find time for recreation. However, recreation is needed for gaining energy for next courses of actions. Utilization of the means of recreation serves the purpose of entertainment for the individuals. There are variety in the sources of entertainment such as visual, auditory, olfactory, gustatory and touch. However, this essay focuses on the visual parameter (Bryson, Holly and Moxey 2013).

Attachment of the aspect of culture in the visual parameter reflects the scenes shown to the individuals from their childhood. Intake of the good values from these scenes reflects the individual attempts to preserve the cultural traditionalism. On the contrary, blindly following the scenes shown spoils the imaginative power of the individuals. This broadens the gap between the right and the wrong actions.

Other connotations of the visual culture reflect the practice of copying. Humans tend to copy the actions performed by their relatives, peers, neighbors among others. This is one of the other grounds, which stalls the growth of creativity (Haughton 2014). The major drive behind this copying is to be on the safe side in terms of achieving punishment for doing the wrong tasks. This seems true from the perspective of the children as well as the adults. Children, in the schools, perform the same that their friends perform. Although this maintains the stability in their friendship, however, it spoils the flowering of the imagination and creativity. Viewing it from the perspectives of the adults, if an employee is proved guilty of doing an illegal task, he copies his colleagues for escaping from the harsh blows of the boss (Side 2015). This motive acts as a deviation from the usual conventions of an employee. Moreover, it stains the personality of the employees in terms of moving on in life with the help of failures. Bearing in mind the commonality of the copying practice, the humans can be homogenized into a class. Collection of humans, possessing the same predicament, relates to the phrase of collective identity. Countering this, this homogenization attaches the tag of fools into the fate of the individuals, which is a degradation of their individuality.  

The mocking version of the helpless condition of the individuals relates to the word “narrative” in the proposed essay topic. Believing in these spicy mocking contradicts the actual reason behind the incapability of the people behind the performance of the tasks on their own terms. However, modern versions of this issue make it a myth (Miller 2014). Consciousness of the people in terms of their behavioral approach reflects continuity with the myth. The emergence of several reflective models and cycles has enabled the individuals to evaluate their performance in terms of the identified and the specified goals (Wood 2016). Application of these methods generates self-organizational skills within the individuals, which assists them in questioning the visual contents that are being shown to them. For example, if a child, born and brought up in a conservative family, is shown a vulgar advertisement, he would definitely express disinterest in terms of the visual content of the advertisement. Countering this, it might happen that he would see the advertisement and not tell anyone about what he has seen. Counter arguing this, he might also complain against the person, who is exposing him to such vulgarity. All these actions are justified owing to the environment in which the child is growing up (Mannay, 2015). Herein, lays the importance of the word culture, if sown properly, would reap fruitful results. In these issues, the role of the parents plays an important role. If the children or even the adults fall into the wrong friends’ circle, society leaves no stone unturned for mocking and taunting at the helpless condition of the individual at that time. This behavior of the society lacks the depth in terms of the reason behind this fate of the individuals. Herein, the society can also be homogenized in terms of their tendency to taunt the miserable condition of the individuals. Herein, the parents need to take a firm stand in terms of bringing their children back on the right path.

 

Other connotations of the narratives in visual culture can be the difference between myth and reality. Herein, lays the true identity of the individuals in terms of testing their visual skills. If the individuals blindly follow what is there in front of them, they fail in the visual skill test (Jordan and Lindner 2016). On the contrary, if the individuals expose rational and conscious attitude in terms of what they perceive, they succeed in their visual skill test. The placement of myth and reality in an equal alignment reflects the extent to which both of these aspects grips the individuals. In these phases, humans find it difficult to attain stability in terms of their real existence. Firmness and self-confidence bridges the gap between the myth and reality. Counter arguing this, confidence enables the humans to attain a firm grasp over reality even if it is not present in front of their eyes (Shirley 2016).

All the above points broaden the scope and arena of visual content. Review of the actuality in terms of the visual content, it aligns with the motive of enriching the preconceived knowledge of the public domain about the culture of the nation. This is done through the means of symbols and icons, which proves easier for the ordinary people to grasp the subject matter of the content. All these aspects bear correlation with the attempts undertaken by the marketing personnel to advertise their newly launched products and services. For example, for advertising a newly launched perfume, using the image of the contents with which the perfume is used attracts the customers (Jordan and Lindner 2016). Moreover, it influences the purchasing decision of the buyers. Along with this, attractive and colorful packaging of the perfume lures the customers at the first sight of the perfume. In order to attract large number of customers, these advertisements are placed in the form of hoardings in the roadside stalls, leaflets among others. Herein, lays the inner essence of the visual content (Cochrane and Robinson 2016). Exposure of conscious and rational approach by the marketing personnel in terms of improving the visual taste of the customers aligns with the organizational culture. Attempts of the companies and organizations homogenize them into a class in terms of aligning to the specific tastes and preferences of the customers. In view of the attempts of both the marketing personnel and the customers, both of them attain a collective identity (Miller 2014).

Another important parameter of visual content is the visualism. The arguments proposed by Johannes Fabian attached a new shade to the concept of vision. Within this, one of the components is observation. When a child first observes the world, his ideas are like a blank sheet. Slowly and gradually, ideas began to form along with the other transformations. Similarly nature undergoes certain transformations. Conjoining these two sentences ideas are formed through the observation of the events that are taking place in the surroundings of the individuals. Along with this, transformation in the way the events occur also brings noticeable transformations in the thought process of the individuals (Haughton 2014). In some cases, observation proves beneficial for the humans in terms of translating thoughts into actions. This observation holds crucial importance for poets, science students and people, who love the companionship of Nature. Observations help these people to explore new facts, with which they were unfamiliar.

Modern versions of visual culture find its applicability within the curriculum of schools and universities. Taking the students for historical excursions enlivens the traditionalism of the ancient period. According to Kirkland (2016), the parameter of “culture” relates to the attempts ndertaken for preserving the cultural heritage. Homogeneity of the attempt contradicts the limitation of Ireland, around which the essay focuses on. As a matter of specification, Irish literature has projected the ancient history to the audience through the means of theatres, music, art, architecture, fashion and what not (Irishtimes.com 2017). Apart from this, technology acts as an advanced platform for all these forms of profession. Airing attractive music, dance and other cultural programs on the televisions have improved the visual preferences of the people, not only Irish rather of the whole world. More recent developments are the depiction of cultural programs of nations on social networking sites, which enhances the knowledge of people across the globe about the cultural diversity. Herein, lays the conjoined importance of the socio-cultural parameter in terms of visual content displayed. Producing educative films, acts as a narrative for the audience, in terms of visualizing their cultural heritage (Baylis 2014). Apart from this, including people from all walks of life in the exhibitions enables them to enrich their visual content regarding the diversity of the culture, tradition, of which they are a part. Judicious utilization of this opportunity enhances the nationality of the individuals in terms of preserving their cultural diversity through the means of viewing qualitative visual contents (Shirley 2016).

 

References

Baylis, G., 2014. Remembering to Forget: marginalised visual representations in the Irish nation narrative. ???????/Culture, 4(7), pp.123-136.

Bryson, N., Holly, M.A. and Moxey, K. eds., 2013. Visual culture: Images and interpretations. Wesleyan University Press.

Cochrane, C. and Robinson, J. eds., 2016. Theatre History and Historiography: Ethics, Evidence and Truth. Springer.

Haughton, M., 2014. Flirting with the postmodern: moments of change in contemporary Irish theatre, performance and culture. Irish Studies Review, 22(3), pp.374-392.

Irishtimes.com (2017). Why we are now a visual culture. Availiable at: https://www.irishtimes.com/culture/art-and-design/look-of-the-irish-why-we-re-now-a-visual-culture-1.602645[ [Accessed on 2nd May 2017]

Jordan, S. and Lindner, C. eds., 2016. Cities Interrupted: Visual Culture and Urban Space. Bloomsbury Publishing.

Kirkland, R., 2016. Literature and culture in Northern Ireland since 1965: moments of danger. Routledge.

Mannay, D., 2015. Visual, narrative and creative research methods: application, reflection and ethics. Routledge.

Miller, D., 2014. Rethinking Northern Ireland: culture, ideology and colonialism. Routledge.

Shirley, R., 2016. Rural Modernity, Everyday Life and Visual Culture. Routledge.

Side, K., 2015. Visual and textual narratives of conflict-related displacement in Northern Ireland. Identities, 22(4), pp.486-507.

Wood, G., 2016. The shock of the real: romanticism and visual culture, 1760-1860. Springer.

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