Discuss About the Network and Communications Infrastructure?
T&T Edu is a small educational institute operating in the educational industry in Australia for quite some time. The business activities of the organization includes assisting other educational institutes to promote their educational programs, conducting educational fairs and selling tickets and other merchandise related to the educational fair. This report is a proposal for the management of T&T Edu to implement an e-commerce system in order to increase the sales of the products and services along with the increase in the business of the organization. The proposal includes a number of modules of the e-commerce business suggested to the organization such as the e-commerce business model, revenue mode, network and communication infrastructure among many more (Einav, 2014).
The e-commerce business model will define the business activities of the organization on the internet, which in turn allows the organization to have more sales of the products and/or services. The e-commerce business model also defines the customers to be targeted by the marketing and promotional activities of the organization on the internet, which in turn provides a clear understanding to the management of the organization regarding the targets of the overall business processes (Fang, 2014).
The e-commerce business model for T&T Edu will be a combination of the B2B and B2C business models, which in turn will allow the organization to target both businesses and end consumers through the marketing and other business processes. So, the business model for the e-commerce system of T&T Edu will consist of two components as mentioned below (Huang, 2013).
The B2B component of the e-commerce business model will target the educational institutions, secondary colleges and other businesses involved in the education fairs. This component will consist of the business activities responsible for attracting more number of customers from different businesses involved in the business activities of T&T Edu. So these businesses or institutions involved in the business activities of T&T Edu will be targeted by this component of the e-commerce business model in order to increase the sale of the products and services provided by the organization. The business activities included in this component of the e-commerce business model of T&T Edu are mentioned below (Qu, 2015).
The B2C component of the e-commerce business model of T&T Edu will target the aspiring students and employees of the educational institutes. This component will be responsible for introducing the students with exciting educational programs and to provide the employees with opportunities to mentor students. The business activities involved in this competent of the e-commerce business model are mentioned below (Da Costa, 2016).
This section of the report focuses on the revenue model to be implemented in the e-commerce business of T&T Edu. This in turn allows the organization to yield revenue from its e-commerce business.
The website of T&T Edu will host strategically placed advertisements of various other products and services related to the business activities of the organizations. There are a number of advertising agencies operating in the internet, who pay for the advertisement on the basis of number of clicks, visits and transactions through the website of the host. The e-commerce website of T&T Edu will provide advertisements to related products and services provided by other organizations in the educational industry, which in turn will allow the e-commerce business to yield revenue (Belkhamza, 2015).
The e-commerce website of T&T Edu will have a feature to allow the users to subscribe to the newsletters and offers from T&T Edu. This in turn will allow the users to be notified about the new and upcoming fairs along with the interested educational programs to the aspiring students. This subscription for the users will have different prices for the individual users and for the business users (Falk, 2015).
A small amount of transaction fee will be charged from the users in order to gain profits from the transactions carried out by either the individual or business users. These transaction fees will be application to the transactions for booking fair tickets, purchase of the merchandises and for subscribing to the newsletters from T&T Edu (Sila, 2013).
T&T Edu will be selling the fair tickets along with a number of other merchandises which will allow the organization to yield revenue from the e-commerce business. The tickets and merchandise sales will have more exposure to the potential customers due to the presence on the internet along with extensive marketing activities (Rodriguez, 2014).
This section of the report focuses on the network and communication infrastructure required for the successful e-commerce business of T&T Edu.
This is the major requirement for the implementation of e-commerce system for T&T Edu. This network infrastructure in the workplace of the organization allows the organization to have the e-commerce system to be deployed in the internet. All the workstations and devices in the workplace of the organization will be connected to the internet through this efficient network infrastructure (Laudon, 2016).
The information superhighway to be implemented in the workplace of T&T Edu can be augmented with the communication technologies. This setup can be supported by the implementation of any of the information and communication technologies in the workplace of the organization in order to ensure effective communication in the business activities of the organization (Falk, 2015).
This section of the report focuses on the hardware and software requirements of a successful implementation of the e-commerce system for T&T Edu.
The hardware infrastructure required for the implementation of the e-commerce software includes the below mentioned components.
The software components required for the implementation of the e-commerce system are mentioned below.
The security issues associated with the e-commerce system will be managed by the below mentioned components.
The e-marketing strategy of the e-commerce system of T&T Edu will focus on the advertising and promotional activities carried on the internet. This strategy will include the below mentioned activities for effective and efficient marketing process.
The e-commerce system for T&T Edu will allow the users to have a number of payment systems to be available for their transactions on the website. These payment systems will include credit cards, debit cards, internet banking and e-wallets. All of these payment systems will be allowed for any monetary transactions carried out by the users. The payment systems will be integrated to the e-commerce system through a large number of existing Application Programming Interfaces (API).
The ethical strategy implemented in the workplace of T&T Edu will allow the organization to ensure privacy and other ethical concerns are managed effectively. The management will create a set of ethical guidelines for the employees to follow in the workplace of the organization. These guidelines will allow the employees to take the correct decisions during ethical dilemmas. The employees will sign code of conducts to maintain the privacy and integrity of the e-commerce system. The business guidelines implemented in the workplace of the organization along with frequent training activities will allow the employees to adhere to the organizational policies, which maintain the privacy and integrity of the e-commerce system (Chiu, 2014).
The legal team and policies of T&T Edu will focus on the legal issues associated with the e-commerce business. The e-commerce business model will ensure that the images and content used in the e-commerce website are not used through copyright violation. The business model of T&T Edu will ensure that the content presented in the e-commerce website is compliant to the Federal Trade Commission (FTC) regulations. The e-commerce website will be trademarked with the T&T Edu icon to follow the trademark act (Andam, 2014).
The customer service strategy of the e-commerce business of T&T Edu will allow the customers to have multiple options to connect with the customer care representatives of the organization. The customers will be allowed to write to the organization through the form provided in the website. The contact numbers for calling the customer care of T&T Edu will be provided in the website. The customers will also be provided an option to request a callback from the organization. A separate customer care team will be responsible for the queries or complaints of the customers for the e-commerce website (Falk, 2015).
The success of the e-commerce website can be measured using a number of tools. DeLone and McLean success model measures the success of the ecommerce website based on a number of factors such as information quality, system quality, use, net benefits, user satisfaction and service quality. The success of the website can also be measured on the analysis of a number of data collected by the data analytics tools implemented in the e-commerce system. These data include inflow traffic, number of purchases per visit, total number of transactions in a specific amount of time and the loading time of the web pages. These factors allow an analysis to reveal whether the e-commerce website is success or not. The customer satisfaction can be measured through various surveys and questionnaires regarding the quality of the e-commerce system, which in turn defines the success or failure of the system (Cheung, 2016).
Andam, Z. R. (2014). e-Commerce and e-Business.
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Cheung, M., & Yang, C. F. (2016, May). The e-commerce revolution: ensuring trust and consumer rights in China. In Applied System Innovation (ICASI), 2016 International Conference on (pp. 1-5). IEEE.
Chiu, C. M., Wang, E. T., Fang, Y. H., & Huang, H. Y. (2014). Understanding customers' repeat purchase intentions in B2C e?commerce: the roles of utilitarian value, hedonic value and perceived risk. Information Systems Journal, 24(1), 85-114.
Choi, H., On, R., & Varian, H. R. (2013). U.S. Patent No. 8,374,907. Washington, DC: U.S. Patent and Trademark Office.
Da Costa, E. (2016). Global e-commerce strategies for small businesses. Mit Press.
Einav, L., Levin, J., Popov, I., & Sundaresan, N. (2014). Growth, adoption, and use of mobile E-commerce. The American economic review, 104(5), 489-494.
Falk, M., & Hagsten, E. (2015). E-commerce trends and impacts across Europe. International Journal of Production Economics, 170, 357-369.
Fang, Y., Qureshi, I., Sun, H., McCole, P., Ramsey, E., & Lim, K. H. (2014). Trust, Satisfaction, and Online Repurchase Intention: The Moderating Role of Perceived Effectiveness of E-Commerce Institutional Mechanisms. Mis Quarterly, 38(2), 407-427.
Huang, Z., & Benyoucef, M. (2013). From e-commerce to social commerce: A close look at design features. Electronic Commerce Research and Applications, 12(4), 246-259.
Laudon, K. C., & Traver, C. (2016). E-Commerce 2016: Business, Technology, Society. Pearson Higher Ed.
Qu, W. G., Pinsonneault, A., Tomiuk, D., Wang, S., & Liu, Y. (2015). The impacts of social trust on open and closed B2B e-commerce: A Europe-based study. Information & Management, 52(2), 151-159.
Rahayu, R., & Day, J. (2015). Determinant factors of e-commerce adoption by SMEs in developing country: evidence from Indonesia. Procedia-Social and Behavioral Sciences, 195, 142-150.
Rodriguez, H., Smith, N. J., & Spinac, C. J. (2014). U.S. Patent No. 8,645,241. Washington, DC: U.S. Patent and Trademark Office.
Sila, I. (2013). Factors affecting the adoption of B2B e-commerce technologies. Electronic commerce research, 13(2), 199-236.
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