Cuisine is a significant part of the culture of any place; Garri is the one of the most important aspect of Nigerian culture and heritage. It is a sumptuous, delicious, enjoyable, native meal that does not get it worthy recognition. Garri, is refined and processed cassava tubers that has become one of the staple food items in Nigeria. Garri was considered to be the poor man’s food but now it has gained popularity owing to its taste and goodness (Iyagba et al., 2015).
Characteristics and attributes:
The characteristic of the food item being gluten free and low fat can be one of the selling points of the product in an advertisement. Gluten-free food items are being in demand and the other added nutritional value to the product will give the sales a boost. Compared to rice, which is the biggest competition, Garri is high in fiber, carbohydrate and low in fat making it a much healthier option for any health conscious person (Ozoegwu et al., 2017). As the item can be prepared in a number of ways the taste of Garri can be manipulated according to the preference of the consumer. Advertisement of Garri should reflect the fact that it is a healthier option and to grab the health conscious sector of the target market it “gluten free” should be in focus.
2. The consumer behavior is the study to analyze and review the purchase pattern and mannerisms of an individual. A person in inclined to purchase a product that he or she needs or wants but this requirement has to be backed by purchasing power as well. In the case of Garri, it is known as the “poor man’s food” as it is available very easily at a very reasonable price (Lasekan et al., 2016).
Buyer behavior of Garri
Recognition- Garri is important part of the Nigerian culture. As it is not only a tasty but also a healthy option of than its competition like rice or wheat flour.
Information search- It is a popular and native food item of Nigeria and its popularity is gaining in the rest of the world owing to its healthy characteristics. Garri is an item that is preferred by all natives as it is a significant part of the Nigerian culture. People who love the food item and can prepare it in his or her way tends to buy it.
Purchase- It is a part of nostalgia and culture for people who are form Nigeria and will buy it to savor the goodness and warmth the food item brings with it. It is also a very reasonable option and hence it is popular among the natives as well as people who know about it (Solomon, 2014).
For organizational or B2B buyer of Garri will look after the prospect of the item and how well it will sell in the Nigerian market and also if the organization wants to export it to other countries as well. Companies that make ready to eat items will be interested in a healthy option like Garri as it can draw customers from the market those who are focused towards healthy eating.
While, an individual buyer will focus on the fact that firstly it is tasty and it has a large part of the Nigerian culture associated with it. It is healthier than any other staple food items that are available in the market and it is also very reasonable in cost. The fact that it is pocket friendly and healthy is one of the main reason individual buyers would invest their money on this product (Gummesson, 2014).
Iyagba, A. G., Ajie, E. N., & Womadi-Ogwunka, O. S. (2015). Socio-economic factors affecting the marketing of garri in Ahoada East Local Government Area of Rivers State, Nigeria. Acta Agronomica Nigeriana, 15(1/2), 1-11.
Ozoegwu, C. G., Eze, C., Onwosi, C. O., Mgbemene, C. A., & Ozor, P. A. (2017). Biomass and bioenergy potential of cassava waste in Nigeria: Estimations based partly on rural-level garri processing case studies. Renewable and Sustainable Energy Reviews, 72, 625-638.
Samura, A. E., Lakoh, K. A., Nabay, O., Fomba, S. N., & Koroma, J. P. (2017). Effect of Cassava Mosaic Disease (CMD) on Yield and Profitability of Cassava and Gari Production Enterprises in Sierra Leone. Journal of Agricultural Science, 9(2), 205.
Gummesson, E. (2014). The theory/practice gap in B2B marketing: reflections and search for solutions. Journal of Business & Industrial Marketing, 29(7/8), 619-625.
Lasekan, O., Hosnas, R., Ng, S., Lin, M., Azeez, S., Teoh, L., & Shittu, R. (2016). Identification of aromatic compounds and their sensory characteristics in cassava flakes and “garri”(Manihot esculenta Crantz). CyTA-Journal of Food, 14(1), 154-161.
Solomon, M. R. (2014). Consumer behavior: Buying, having, and being (Vol. 10). Upper Saddle River, NJ: Prentice Hall.
To export a reference to this article please select a referencing stye below:
My Assignment Help. (2019). Nigerian Culture And Buyer Behavior. Retrieved from https://myassignmenthelp.com/free-samples/nigerian-culture-and-buyer-behavior.
"Nigerian Culture And Buyer Behavior." My Assignment Help, 2019, https://myassignmenthelp.com/free-samples/nigerian-culture-and-buyer-behavior.
My Assignment Help (2019) Nigerian Culture And Buyer Behavior [Online]. Available from: https://myassignmenthelp.com/free-samples/nigerian-culture-and-buyer-behavior
[Accessed 31 May 2020].
My Assignment Help. 'Nigerian Culture And Buyer Behavior' (My Assignment Help, 2019) <https://myassignmenthelp.com/free-samples/nigerian-culture-and-buyer-behavior> accessed 31 May 2020.
My Assignment Help. Nigerian Culture And Buyer Behavior [Internet]. My Assignment Help. 2019 [cited 31 May 2020]. Available from: https://myassignmenthelp.com/free-samples/nigerian-culture-and-buyer-behavior.
At MyAssignmenthelp.com, we understand that when students get stuck with tough assignments, they look for affordable services. To assist students with complex assignments, we have built a team of skilled cheap essay writers. MyAssignmenthelp.com has become one stop solution for all students who often look for answers related to their search similar to do my essay at the cheap rate or who can write my essay at affordable prices. Students prefer hiring us as we have the best provisions to render services related to do my essay online at a reasonable rate.
Answer: Project Activities Activity List: WBS Task Name Duration Start Finish 0 Essendon & Buckley Street level crossing removal 985 days Wed 4/25/18 Tue 2/1/22 1 Initiation phase of the project 73 days Wed 4/25/18 Fri 8/3/18 1.1 Identifying objectives of the project 15 days Wed 4/25/18 Tue 5/15/18 1.2 Undertak...Read More
Answer: Portraying company’s information, while depicting core markets, activities, and factors: The company is relatively focused in mining and exploring gold, copper, and uranium in Australia. Marmota Limited is mainly situated in south of Australia, where relevant fields are controlled by the company for its mining needs. The company operations in Australia and is linked with the Australian consumer demand, which could help in genera...Read More
Answer: Introduction: The Australian Health Survey 2011-2012 found that nearly two in every three people aged two years and over had a usual intake of sodium that exceeded the Upper Limit (UL). Intakes of sodium were also consistently higher for males than females. At a population level, how do you think sodium intakes could decrease so that more people are meeting, (or at least not exceeding) the recommendations? Sodium intake has ...Read More
Answer: Introduction The area of organization theory is considered as a fragmented body of knowledge by including various competing theories to understand and explain the organization design and its actions. There are many researchers, which claim that, the arguments among different organizational theories are the level of competition of their ideas and thoughts (D’Adderio, and Pollock, 2014). Some management experts assume that these t...Read More
Answer: 1. The usages of BIM in facilities management The information which is stored in within the BIM includes the blueprints, schedules and the asset data such as location, cost, carbon impact, and maintenance, integrating the BIM with the facility management software system is a great tool to standardized data and also the better services. Reliable data is provided by BIM which can be used to report to the board. This because the data can b...Read More
Just share Requriment and get customize Solution.
Our writers make sure that all orders are submitted, prior to the deadline.
Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.
Feel free to contact our assignment writing services any time via phone, email or live chat.
Our writers can provide you professional writing assistance on any subject at any level.
Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.
Get all your documents checked for plagiarism or duplicacy with us.
Get different kinds of essays typed in minutes with clicks.
Calculate your semester grades and cumulative GPa with our GPA Calculator.
Balance any chemical equation in minutes just by entering the formula.
Calculate the number of words and number of pages of all your academic documents.
Our Mission Client Satisfaction
I would recommend it to my friends, easy to contact. always on time and offering good prices
The work was phenomenally done, and it was even praised. I highly recommend this site, the service and help, altogether, I would not have passed any classes if it weren\'t for you guys and gals
The assignment was very well written, and the teacher was very pleased and praised the work.
For once, what I asked for was delivered without any hassle and going back and forth. Whichever writer did the assignment, thank you so much for revamping my assignment based on the feedback that was provided.