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NN5V : Marketing In Hospitality

tag 0 Download 18 Pages / 4,341 Words tag 05-11-2020
  • Course Code: NN5V
  • University: University Of Strathclyde

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  • Country: United Kingdom


1.1 Discuss concepts of marketing for a relevant service industry 
1.2 Assess the impact of marketing environment on the industry 
1.3 Evaluate the relevance of consumer markets in the industry 
1.4 Discuss the rationale for developing different market segments 
2.1 Assess the importance of components of marketing mix to the industry 
2.2 Analyse pricing strategies and policies
4.4 Evaluate the implementation of the marketing plan 
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Total 18 pages

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