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Non-Indigenous People Of The Urban

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1.The Health Promotion Poster ?


Answer :


As portrayed in the poster in the figure 1, the targeted audiences are the non-indigenous people of Australia. More precisely, the proper target audience for the poster is the non-indigenous people of the urban places of Australia. The chief issue that has been drawn in the poster is the issue of racism on the indigenous people of Australia, even in the urban place where due to the practice of racism on the indigenous people of Australia by the non-indigenous people of Australia is increasing the level of mental depression and anxiety among the indigenous people. The poster is primarily indicative of the fact that racial discrimination in a society only ends up in inflicting mental harm upon the human individuals who becomes the victim of such acts. Event it has been seen from several evidences that because of the reason of racial discrimination and bully, people often ends their lives by committing suicide, which is considered as the extreme form of depression and anxiety (Ben et al., 2014). In the context, it is significant to mention that the initial product of racism upon humanity is distress, an application of which causes extreme depression, anxiety and frustration.

In the context of the poster, it is significant to mention that the portrayed aspect is indicative of the racial discrimination, which is frequent on the indigenous people of Australia. It is evident from several researches that presently, near about half of the Australian urban citizens are racist towards the aboriginal or indigenous people. In urban places, indigenous or aboriginal people encounter racial criticisms and jokes in social premises like work place. Through several researches, it has been identified that racism comes through verbal and non-verbal bullies, which leaves them insulted and frustrated (Ben et al., 2014). It is a high time that the non-indigenous people will understand their flaws and behave themselves, so that further no indigenous individual would have to take the decision of killing him/her self.

It is to contemplate here that probably the notion of racially discriminating indigenous people of Australian even in the urban places has taken place from the time when the in 1788 the indigenous people of Australian have been disposed from their homeland by Britain. It is astonishing to denote that racial discrimination against the indigenous people by the non-indigenous people in the urban places of Australia is regarded as a common behaviour. Furthermore, by the campaign of “beyondblue”, it has been identified that one in every urban Australian individual has admitted that they would like to discriminate most of the time when they would find an indigenous individual. Most significantly, it is required to mention here that for a very long time, racism against the indigenous people is considered to be an automatic response according to the non-indigenous people of Australia (Freeman et al., 2014).


It is unfortunate too that the likelihood and measures to intervene or to reduce racism against the indigenous people are limited. The statement is true as per the evidence that the statistic is indicative of the fact that up until now more than 97% of the indigenous people both from urban and rural places of Australia (Herring et al., 2013). On the other hand, according to 87% of the Australian people have agreed with the fact that racism as well as racial prejudices are still growing the under belly of Australia. In terms of consequence, it has been found out that more than 65% of the aboriginal people of Australian suffer from depression and anxiety because of facing racial prejudice in workplace and in market places (Hollinsworth, 2016).  It has been identified that most of the time the young to middle aged generation are targeted for the racist bully. The content of the poster would work as a message for the non-indigenous people who often practice racial discrimination with the aboriginal people of Australia. The poster would indicate them the truth that indigenous or aboriginal people of the country have complete rights to live a life where they can access all the service and honour, which the non-indigenous people enjoy.

Most significantly, it can be said that the poster would particularly target the non-indigenous people of Queensland where the rate of racial discrimination against the aboriginal people. In this respect, it is essential to say that the local community of Queensland think that aboriginal people are given with extra benefits by the government (Ruhanen & Whitford, 2016). Most of the non-indigenous people believe that indigenous or aboriginal people are lazy and they are enjoying unfair advantages by the Australian government. The result is worse as it has been identified that the rate of suicide due to extreme depression and hypertension and in most of the cases it has been found that the reason has been racism in social places along with the issue of low income and lack of social access. Therefore, the poster will work as an awareness message for the non-indigenous people of the Queensland specifically and other places of Australia.



Ben, J., Paradies, Y., Priest, N., Parker, E. J., Roberts?Thomson, K. F., Lawrence, H. P., ... & Jamieson, L. M. (2014). Self?reported racism and experience of toothache among pregnant Aboriginal Australians: the role of perceived stress, sense of control, and social support. Journal of public health dentistry, 74(4), 301-309.

Freeman, T., Edwards, T., Baum, F., Lawless, A., Jolley, G., Javanparast, S., & Francis, T. (2014). Cultural respect strategies in Australian Aboriginal primary health care services: beyond education and training of practitioners. Australian and New Zealand journal of public health, 38(4), 355-361.

Herring, S., Spangaro, J., Lauw, M., & McNamara, L. (2013). The intersection of trauma, racism, and cultural competence in effective work with aboriginal people: Waiting for trust. Australian Social Work, 66(1), 104-117.

Hollinsworth, D. (2016). Unsettling Australian settler supremacy: combating resistance in university Aboriginal studies. Race ethnicity and education, 19(2), 412-432.

Ruhanen, L., & Whitford, M. (2016). Racism as an inhibitor to the organisational legitimacy of Indigenous tourism businesses in Australia. Current Issues in Tourism, 1-15.


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