Organisational change refers to the process by taking recourse to which an organization changes the structure and the operational models for catering to the needs of the people. The Warehouse Group is the name of a retail group in New Zealand that was founded in the year 1982 by Stephen Tindall (Thewarehousegroup.co.nz., 2018). This report talks about the internal along with external stakeholders in relation to The Warehouse Group. The report also discusses about the interests of different parties while going through the process of strategic organisational change. The report also talks about the strategies that the organization can use for managing relationship with both the internal and the external stakeholders in the event of going through organisational change.
Internal and the external stakeholders of The Warehouse Group
The internal stakeholders of The Warehouse Group are the employees, shareholders and the people in the management of The Warehouse Group. The organisational change taking place in the company can help the company in making profits that will directly affect the stakeholders of The Warehouse Group. Internal stakeholders refer to individuals who are in an organisation. Internal stakeholders of The Warehouse Group are the people involved in the marketing, human resources and the social media team of the company (Farooq, Rupp & Farooq, 2017) The people who are involved in various departments of the company would be affected in the event of the policies and the activities of the government. The external stakeholders of The Warehouse Group would be the consumers who would be able to get easy access to the products and the services offered by the company. The external stakeholders of the company would comprise of the buying groups and the competitors of the company like Foodstuffs, Meridian Energy, Mitre 10 and Countdown. The future of the company depends on the kind of buying groups of the company and the consumer behaviour would act as an important factor that can help in determining the success of the company.
Analysis of interests when undergoing strategic organisational change
The mobile retail environment has changed the expectation of the consumer in relation to the shopping experiences. The use of mobile technology can put new tools in the hand of the retailers that can help them in engaging the new customers. The Warehouse Group when integrating mobile into that of the physical store experience can help in serving the needs of the modern day consumer (Henisz, 2017). The warehouse Group when integrating mobile into that of the physical store experience has helped in providing the customers with better service that can satisfy their demand in relation to a hassle free service.
The new strategy adopted by The Warehouse Group would also help the marketing team of the company in reaching out to a wider consumer base (Pantano & Priporas, 2016). It would help the marketing team of the company in showing the different products offered by the company. The strategic organizational change would help in serving the interests of the customers of the company in New Zealand. It can hence serve the interest of the shareholders of the company who would be able to make profit in the case of company being able to succeed in the competitive environment.
Evaluation of strategies
There are various strategies that can be applied by the company for successfully managing relationship with both the internal and the external stakeholder. The mobile point of sale strategy can be instrumental in displacing the aspect of traditional cash register. The company can make use of mobile POS solution that can help in improving the instore-experience for the customers of the company. The company can make use of meetings that can help in the aspect of communicating the aspects related to organisational change to the stakeholders of the company (Souiden, Ladhari & Chiadmi, 2018).
Cloud based m POS system can be used by The Warehouse Group that can help the company in establishing new stores without much headache. It can help in driving the efficiency of the company and offer improvement in the different areas like scale along with data collection. The company can make use of e-mail that can help them in improving the relationship with the stakeholders in the event of organisational change taking place in the company (Lazaris et al., 2015).
The warehouse Group with the help of mobile technology can help the customers in locating the items by making use of the facility of in-store navigation. In-store mapping platform should be provided by the company that can help in drawing a large number of people towards the company (Fritz, Sohn & Seegebarth, 2017) Documentation is another strategy that can be used by The Warehouse Group for successfully managing relationship with the internal along with the external stakeholders in the event of organisational changes taking place within the company.
Organisational Change is indicative of the process with the help of which an organization changes operational models that can serve needs of the people. Internal stakeholders of The Warehouse Group are employees, managers and shareholders of the company. External stakeholders on the other hand would be the buying groups along with competitors of the company. The different competitors of the company like Meridian Energy along with Foodstuffs are the external stakeholders of the company. Meetings can prove to be an important medium that can help the organization in managing properly the changes taking place in the company. E-mail can also be used by the company that can improve relationship with the different stakeholders of the company.
Farooq, O., Rupp, D. E., & Farooq, M. (2017). The multiple pathways through which internal and external corporate social responsibility influence organizational identification and multifoci outcomes: The moderating role of cultural and social orientations. Academy of Management Journal, 60(3), 954-985.
Fritz, W., Sohn, S., & Seegebarth, B. (2017). Broadening the perspective on mobile marketing: An introduction. Psychology & Marketing, 34(2), 113-118.
Henisz, W. J. (2017). Corporate diplomacy: Building reputations and relationships with external stakeholders. Routledge.
Lazaris, C., Vrechopoulos, A. P., Doukidis, G. I., & Fraidaki, A. (2015). Mobile Apps for Omnichannel Retailing: Revealing the Emerging Showroom Phenomenon. In MCIS (p. 12).
Pantano, E., & Priporas, C. V. (2016). The effect of mobile retailing on consumers' purchasing experiences: A dynamic perspective. Computers in Human Behavior, 61, 548-555.
Souiden, N., Ladhari, R., & Chiadmi, N. E. (2018). New trends in retailing and services.
Thewarehousegroup.co.nz. (2018). The Warehouse Group :: Home. Retrieved from https://www.thewarehousegroup.co.nz/