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OM 201 Operations Management

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Case Study: Royal Selangor Pewter - Crafting the Right Marketing Mix

This assignment is require to do an export proposal on the export practice of Royal Selangor Pewter to One of the listed countries.

Q1.  Discuss the SWOT analysis of Royal Selangor in pewter industry. It may also require to draw a table of SWOT analysis.

Q2. Conduct a specific PEST market analysis of target marketing. This may also require a table of PEST analysis. 

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