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Online Website Brand Creation Online Store

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A website designing requires appropriate preparation and thought to in what way each user segment will interact with the website. Users among the different audience segments should have positive experiences on the site once the website is been designed and launched. For raising the fund for the senior citizen and kids the target audience are the customers of the organization, stakeholders of the organization, contractors, dealer partners, interior spectators, stockholders and government. Audience profiles include demographics, psychology, brand perceptions, audience needs, online goals and tasks routinely performed.

Website is an essential part of a larger promotion plan. It is significant to recognize the role it must play. Website is the cornerstone of an online promotion plan that provides a manifestation for the business. An online corresponding of owning a high street shop or protruding office. The center of a business and the place where additional promotion activity is attempting to drive circulation on many special occasion.

Customer support can be attained through a website which is a great place that provide all sorts of detailed product information. The purpose of the website creation is to make the fund for the senior citizen and kids.

Website is created for the company Energex. It is an electric power distribution company that is owned by the Government of Queensland, it was founded in 1922.

Rationale for choosing website

The demand for the people in information and technology has increased dramatically, so for raising fund for the senior citizen and kids is been promoted by the website.

The reason behind creating the website development was made possible because to promote the fund raising activity for senior citizen and kids. A broadsheet that explains all the thinking behind of the creation of website for fund raising and feedback was also gathered from the questionnaire in the early summer.

The idea behind the website creation is to progress a general method to communicate about the fund raising that enables to attain the needs of our various benefit .A website must be created has been established for more on the development process of the fund raising activity.

These days technology is progressing at a faster rate, for some of the website platforms and the content management systems is been progressed. With the help of website additional fashionable and broadminded platform for the website can be adapted with the help of expertise and to maintain greater safety (Pitt, Parent, Steyn, Berthon & Money, 2012).


Planned distribution method and promotion activities for website

For the promotional of the created website can be done through the following website         

Editorials: For providing the experts at their service and to considerate a particular need in the community, newspapers are repeatedly taken as a strong attention in data about the needs.

Press kits: While working with the broadcasting or training the employees about at work with the media these kits plays an effective role. All information regarding commercial, depictions, information related to the products and customer feedback can be provided with this kit.

Press announcements: For capturing the attention of the press to a chief occasion or achievement and demanding it is done through the newspaper.

Public service announcements (PSA): Many announcement for the non-profit activities can be done with the help of the PSA, usually they are provided with free of cost.

Identification of the people and resources required for making Website

The people need to create a webpage are the website designers. For creating the website for the purpose of raising fund for the senior citizen and kids the following categories must be met for the webpage creation.

  1. Hosting site

Web hosting is nothing but rent for website that includes images ,documents, pages and other resources required to display the site.

  1. Domain name registering

Registration for the domain name must be made

  1. Website planning

It includes

  • Type of site
  • Content
  • Navigation design
  • Build and designing website
  1. d) Publishing website
  2. e) Promote website
  3. Maintaining the website

Since Drupal has a higher proficiencies for the website designing this is used. It is customizable and powerful CMS, and which is totally free platform. Drupal’s more innovative platform that is extremely dynamic and flexible, Drupal is very perfect for management an advanced wed sites and applications. The resources that are required to meet the website creation is Drupal. With Drupal, a specific vision can be achieved. A wide range of plug-ins, themes and other configurable options are available that can be easily customized. The root files can be edited directly, that helps the developers to make more significant changes (Ca?ka & Pa?ys, 2016).

Outline of the development, approval and production

Web development process is documented outline of phases needed to occupy from the starts to end in order to finish the exact web design project. Web Site Development and Design Process follows the below procedure 

  1. Gathering Information
  2. Planning process
  3. Design process
  4. Development process
  5. Testing and Delivery
  6. Maintenance

If they are contracting out the production of site, they need to choose web site design firm. The web site designers must be included nearly possible in planning discussion. Which includes following queries.

  1. Will web site production team be collected of in-house people, the outside contractors, or a combination of the two?
  2. Who will accomplish the process?
  3. Who are main content specialists?
  4. Who will be link to outside contractors?

Website for fund raising for Senior Citizens and Kids is developed.

A collection of web pages is termed as website. A web page contains any type of data, and can include color, text, graphics, sound and animation. A website for the company Energex is created with a 4-page color newsletter that includes home page, navigation with 3 working links, 4 images and 4 articles and also company details with its logo. The website is created with the assistance of Drupal.

Website link:

To make further corrections in website, Drupal account can be logged in and task can be proceeded.

Mail id:

User name:

Password: unixboy123456789

Benefits of Building a Website

Improvement in performance: Pages in Drupal typically load faster and have quicker response to times while comparing with other website builders so that it can promote the activity of raising fund for sick children.

Permitted: It is a free software that can be downloaded and installed on the hosting server.



Ca?ka, A., & Pa?ys, K. (2016). Online website in brand creation of online store. Marketing I Zarz?dzanie, 46, 129-134.

Pitt, L., Parent, M., Steyn, P., Berthon, P., & Money, A. (2012). The Social Media Release as a healthcare Communications Tool for Bloggers. IEEE Transactions On Professional Communication.


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