country
$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

OPR 300 Operations Management Common Assessment

tag 0 Download4 Pages / 858 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT

Question:

Contrast the approaches taken by H&M, Benetton and Zara in managing their supply chains. Consider the following focus points:
1. How do they differ in terms of their approach to design stage of the supply chain?
2. How do they differ in terms of the manufacturing stage of the supply chain?
3. How do they differ in terms of the distribution stage of the supply chain?
4. How do they differ in terms of the retail stage of the supply chain?
5. For each brand, Identify and explain a SCM strategy or trend utilized in its supply chain.
6. In your opinion, which of the three companies have the best SCM and why?
 
 

Answer:

Introduction

Fashion industry has four stages of operation in the form of designing, manufacturing, distributing and retailing, SCM plays vital role in every stage of this industry. The market stalwarts namely H & M, Benetton and Zara have their own unique SCM strategy to enjoy the edge in the competitive world of fashion industry in different level of operation management, as highlighted in the case study named Supplying Fast Fashion. (Basak A, 2014)

H & M puts emphasis on three basic pillars of designing- fashion, price and quality. Through these pillars, buying volumes and delivery dates are being fixed. This brand is insisting on exclusivity rather than standardized trend prevailing in the market. SCM of this company is monitored by more than 100 designers with exclusive contribution by 50 pattern designers for around 100 buyers and a budget monitor.

For Zara, the SCM of designing is maintained with three different functions- the designers, market specialists and the buyers with distinct differentiation of three main product domains- men, women and kids. A system of gathering regular customer feedback for retail stores to explore new designs is essential part of design SCM. The company deploys 300 designers who produce around 40000 items annually and 10000 of them are selected for production. (TradeGecko, 2018)

Benetton is more prone to SCM practice of designing by emphasizing on R & D through its designers. The company had earlier insisted on customized designing as per the needs of geographical areas, but later they have curtailed this practice to ensure designing of generalized product range to have more global customers.

Manufacture Stage

H&M is more insisting in decentralization of their manufacturing process by maintaining balance between production offices and suppliers. They are not inclined to maintain least lead time as quality assurance is the main focus area of the company. (Lopez, 2018)

On the contrary, Zara is mainly insisting on least lead time by concentrating on owned network of SCM stakeholders. In each level of manufacturing operation, Zara uses its own network for supply of raw materials with customization of manufacturing process. (Marah, 2016)

Benetton has cost effective practice of manufacturing by diversifying its production units between Europe and other global stakeholders with standardized mode of operation. The central office at Italy decides the variety and quantity of production for each production centers with good SCM by monitoring the stakeholders for inputs of production process. (Benetton, 2019)

For this stage, Zara and Benetton had followed same route of financing for automated warehouse. Zara was introducing second automated warehouse, while Benetton had introduced RFID tags for its products.

H & M has centralized system of inventory management with distribution network depending upon sub-contractors. (Kondracki, 2018)

 

Retail Stage

Retail stores of H & M and Zara are exclusively owned by the Brand. H & M stores are bigger in size while Zara stores are smaller. Uniqueness of Zara stores is that customers often visit those as Zara keeps exclusive non-recurrent designs which do not stay in the shelves for long.

For Benetton, they have changed their old strategy of maintaining stores run by third party owners. They have converted those small shops by attaching them to Benetton bigger shops to provide better shopping experience for the customers.

SCM strategy

SCM Strategy

company

Stage

 

Design

Manufacture

Distribution

Retail

Zara

Uniqueness prevails with non-recurrent designs with customer segmentation.

Insists on small batches of production with least lead time

Through Automated Big warehouse

Own outlets of Zara Brand

H & M

Exclusivity with three pillars- fashion, price and quality

Decentralized system to maintain quality.

Centralized system of distribution with insistence on sub-contractors.

Own outlets with H & M Brand

Benetton

Insists on R & D by their panel of professional designers.

Insists on domestic and global stakeholders with standardized mode of manufacturing.

Through company owned automated warehouse.

Converting old small outlets to the company owned big outlets.

Recommendations

Although these three brands have their own existence in the fashion industry, scopes are there for development in their operation by adopting proper steps for better implementation of SCM. They should more insist on choosing proper SCM stakeholders for their operation in each level- designing, manufacturing, distributing and retailing operations. Selection of proper stakeholders will encourage more perfection in operation and will lead to more loyal customers with brand awareness.

 

References:

Basak A, M. M. (2014). Supply Chain Management in Garments Industry. Global Journal of Management and Business Research: A Administration and Management , 14 (11).

Benetton. (2019). Sustainable Supply Chain. Retrieved March 22, 2019, from Benetton Group: https://www.benettongroup.com/sustainability/sustainable-supply-chain/

Kondracki, C. (2018, April 5). NextGen Supply Chain: H&M’s low tech approach to inventory management. Retrieved March 22, 2019, from Supply Chain Management Review: https://www.scmr.com/article/nextgen_supply_chain_hms_low_tech_approach_to_inventory_management

Lopez, E. (2018, April 3). H&M's turnaround runs through its supply chain. Retrieved March 22, 2019, from Supplychain Dive: https://www.supplychaindive.com/news/HM-turnaround-runs-through-supply-chain/520495/

Marah, K. o. (2016, March 9). Zara Uses Supply Chain To Win Again. Retrieved March 22, 2019, from Forbes: https://www.forbes.com/sites/kevinomarah/2016/03/09/zara-uses-supply-chain-to-win-again/#6534d7361256

TradeGecko. (2018, June 25th). Zara supply chain analysis - the secret behind Zara's retail success. Retrieved March 22, 2019, from TradeGecko: https://www.tradegecko.com/blog/zara-supply-chain-its-secret-to-retail-success

Download Sample

Get 100% money back after download, simply upload your unique content* of similar no. of pages or more. We verify your content and once successfully verified 100% value credited to your wallet within 7 days.

Upload Unique Document

Document Under Evaluation

Get Credits into Your Wallet

*The content must not be available online or in our existing Database to qualify as unique.

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2020). Operations Management Common Assessment. Retrieved from https://myassignmenthelp.com/free-samples/opr-300-operations-management-common-assessment.

"Operations Management Common Assessment." My Assignment Help, 2020, https://myassignmenthelp.com/free-samples/opr-300-operations-management-common-assessment.

My Assignment Help (2020) Operations Management Common Assessment [Online]. Available from: https://myassignmenthelp.com/free-samples/opr-300-operations-management-common-assessment
[Accessed 07 August 2020].

My Assignment Help. 'Operations Management Common Assessment' (My Assignment Help, 2020) <https://myassignmenthelp.com/free-samples/opr-300-operations-management-common-assessment> accessed 07 August 2020.

My Assignment Help. Operations Management Common Assessment [Internet]. My Assignment Help. 2020 [cited 07 August 2020]. Available from: https://myassignmenthelp.com/free-samples/opr-300-operations-management-common-assessment.


MyAssignmenthelp.com is a leading assignment help provider in UK, US and Australia. Human Resource Management is a subject that is widely taken up by students across these countries. Human Resource involves hiring and managing people in the organisation so that they work along company objectives. Human Resource is a vast subjects involving various topics like incentivization, talent management, motivation and hundred others. Our Human Resource Management Assignment Help team have long experience of providing help in all these crucial areas. They have mentored students in HRM for more than 10+ years.

Latest Operations Samples

301181 Food Evaluation

Download : 0 | Pages : 17
  • Course Code: 301181
  • University: Western Sydney University
  • Country: Australia

Answer: Investigation of the effect of fat type on the quality and shelf life of biscuits Introduction This laboratory exercise aims to conduct a sensory training to develop the necessary skills to be able to characterize baked foods (especially) cereals according to their sensory qualities. The sensory skills developed will then be applied to investigate the shelf life of biscuits manufactured using various fat types to establish how th...

Read More arrow Tags: Australia Operations FOOD EVALUATION Western Sydney University 

ALR310 Marketing Communication For Website Media Promotions

Download : 0 | Page : 1

Answer: Budget for Mascara (Cosmetic) campaign for 12 weeks (3 months: Nov, Dec, and Feb) Tactic Timing Other Costs Production Costs Media Costs Total Advertising 1) Magazine 2) Radio Nov-Feb Nov, Dec, Feb       $20,000 $1000     $20,000 $2,000     $40,000 $3,000 Web Advertising 1. YouTube Nov- Feb   ...

Read More arrow Tags: Australia Armadale Management Marketing Communication University of New South Wales 

OPR 300 Operations Management Common Assessment

Download : 0 | Pages : 4

Answer: Introduction Fashion industry has four stages of operation in the form of designing, manufacturing, distributing and retailing, SCM plays vital role in every stage of this industry. The market stalwarts namely H & M, Benetton and Zara have their own unique SCM strategy to enjoy the edge in the competitive world of fashion industry in different level of operation management, as highlighted in the case study named Supplying Fast Fas...

Read More arrow

MREGC5001 Terotechnology And Life Cycle Costs

Download : 0 | Pages : 7
  • Course Code: MREGC5001
  • University: Federation University
  • Country: Australia

Answer: Asset Management and Design for Maintainability and Reliability Part 1 The purpose and nature of an organization and the external and internal environment within which it operates depend on the type of assets the company requires, and the capability of asset management; this is vital to delivering its objectives. These influencing factors need to be taken into account when evaluating the goals and outputs of asset management, and the...

Read More arrow

MGT602 Business Decision Analytics And Research Analysis

Download : 0 | Pages : 12
  • Course Code: MGT602
  • University: Laureate International Universities
  • Country: United States

Answer: Introduction In the fast-changing world of business, the work atmosphere is continuously changing and the organizations are implementing various innovative techniques to bring together various groups of people. Forming virtual teams is one of the techniques the firms have implemented to reduce globalization. These teams do not work face-to-face and operate in a network which supports their communication and their physical existence wi...

Read More arrow
Next
watch

Save Time & improve Grade

Just share Requriment and get customize Solution.

question
We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

1,379,740

Orders

4.9/5

Overall Rating

5,085

Experts

Our Amazing Features

delivery

On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.

work

Plagiarism Free Work

Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.

time

24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.

subject

Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.

price

Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2115 Order Completed

97% Response Time

Kimberley Chen

MPA in Accounting

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

453 Order Completed

98% Response Time

Howard Asuncion

LLM in Criminal Law

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

416 Order Completed

95% Response Time

Tyler Moore

MBA in Accounting

Washington, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

610 Order Completed

100% Response Time

Cheryl Zhao

PhD in Statistics

Singapore, Singapore

Hire Me

FREE Tools

plagiarism

Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.

essay

Essay Typer

Get different kinds of essays typed in minutes with clicks.

edit

GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.

referencing

Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.

calculator

Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability

1

1

1

Your Approx Earning

Live Review

Our Mission Client Satisfaction

Awesome work. Awesome response time. Very thorough & clear. Love the results I get with MAH!

flag

User Id: 383727 - 31 Jul 2020

Australia

student rating student rating student rating student rating student rating

Work was done in a timely manner took it through grammarly checked for plagiarism very well satisfied

flag

User Id: 463334 - 31 Jul 2020

Australia

student rating student rating student rating student rating student rating

Great work for the short notice given. Thank you for never disappointing and helping out.

flag

User Id: 194216 - 31 Jul 2020

Australia

student rating student rating student rating student rating student rating

I received a full point on the assignment. Thank you for all the help with the assignment.

flag

User Id: 411395 - 31 Jul 2020

Australia

student rating student rating student rating student rating student rating
callback request mobile
Have any Query?