Organisational Structure For Assessment

1.Timing

Qantas Airlines should take the time of any festival or any other occasion by giving the process of advertisement and offer that the target audience can be targeted by getting opportunities to go through a plane. The audience mainly looks over the advertisement which is given by the organization on any occasion. Therefore that gives a good revenue.

2.Audience

Through the planning of communications, a message is delivered to the targeted audience which gives great results to have a great outcome to the management of Qantas Airlines to solve the problem or issues. These processes are taken to get the target audience or passengers directly or by whom the passengers can be influenced.  Force media to give a report to the newspaper of the issue and programs. Interest should be vested to OST programs ("Creating a Stakeholder Communications Plan", 2017). Delivers messages through community forums, organized events, and media opportunities. Make direct mail pieces which can be delivered to the target audience. Use other local business to deliver messages to the community.

3.Sender

The plan is been taken by Public Relation Officer or Chief Executive officer of the management community to get a communication with the target audience by giving a proper advertisement about Qantas Airlines. The public relation office or Chief Executive officer plan many things like fare discounts, luxury status and other many more liable ideas for the passengers to gets a proper revenue and good status of its organization ("The case for PR at Qantas", 2011).

4.Key Message

If the management of Qantas Airlines once has decided to list the target audience then there need of some key messages to develop some unique issue and concerns. The process of key message is done to give relevant communication to the target audience that they can understand the point of view. It is to be important that the management community groups should receive the superseding key message that has set in by the audience (Buhalis, 2003). To get support and also to achieve the business goal the key message is important by the management of Qantas Airlines to get a proper communication with the audience.

5.Desired Outcome

Through this process of targeting audience and key message, there is some desire that the management is expecting from the audience. The Qantas Airline's management had taken all types of measurement to get back their reputation. The offer that has given by management on Qantas Twitter page that the first 50 passengers who will win the competition will gain first class seats and amenity luxury kit of Qantas. This is the process that can target the audience and can have a good desired outcomes through its reputation as well as in revenue.

6.Medium

Twitter is one of the social networking in high business management. The high revenue people use twitter on every account. Qantas Airlines should take a strategy by distributing its business process like real time updates, reinforce core brand message and respond properly to the passenger's compliments, comments, and comments. Besides Twitter, social networking sites like Wats App and Facebook is other two source of the medium that can be used by Qantas Airlines to distribute their business offer and activities that the passenger can follow or see it and can compare it with other airlines ("QANTAS AIRWAYS LIMITED 2011 STRATEGY DAY", 2011). The Qantas Airlines should also use other social networking sites to go through the business and again to gain its reputation.

7.Materials

The make good relation media program, Qantas Airlines management need to develop the materials these above materials. By using the upper materials it is easy to determine that which materials are best for getting those goals by making the most of the company resources. The materials that need to be used by the management of Qantas Airlines are Press Kits: The press kit must be prepared in a way that is stress-free for the news media to use. Press release: A press release should tell the story or news about the organization are trying to deliver ("QANTAS: NOT JUST ANOTHER AIRLINE", 2011). Op-ed articles: Op-ed articles deliver individuals with a chance to remark on subjects that disturb the target audience. Byline articles: it is retained by a projecting person who has reliability in their field.  Letter to the editor: permitting individuals the chance to remark on recent news stories or local creativities. Newsletters:  interconnect with your audience on a steady basis.  Public Service announcement is free airplay that television and radio stations give to non-profit making organizations. Background rally: background videos, may help in receiving the organization news on television.

8.Frequency

The advertisement or offer that will be provided by Qantas Airlines management through the networking sites or practically will be frequent so that the audience can get it into their mind. If the process will be frequent than it is best for the audience to catch so they can use the offer and luxury place in the airlines of Qantas.