Analyze and prepare a report on 'marketing and competitive environment of a University Brand.
The marketing plan should include (but is not limited to):
Background, market summary and demand analysis, demography including segmentation & target market analysis,
PEST analysis, competitor analysis including their aim, objective and marketing promotion analysis (write about a close competing brand),
SWOT analysis, value & brand positioning analyses, proposed marketing aim and promotional objectives for 2018 with justification, marketing mix strategies, competitive strategies, media and budget allocation for 2018.