Discuss about the Permanent Injunctions in Patent Litigation.
Introduction
eBay as a multinational business is built on the factors such as commerce, trust and opportunities. Their goal is to connect millions of people together each and every day on a locality, nationality and worldwide basis by the means of various websites whose key factors include payments, communication and commerce. This process has been beneficial for the company in many ways, especially for their countless customers throughout the world. The huge amount of information and assets which is kept up and stored inside the company all through each unique geographical regions enables them to make opportunities for the organization and the clients. The strategy is finished by bundling the essential things together and utilizing them in an approach to offer an incentive to those surrounding them.
eBay
eBay is known as one of the leading online marketing website which was founded by Pierre M.Omidyarand in 1995. Since then, it has become one for the largest and the most popular e-commerce website known to people. eBay provided all the key facts like other e-commerce websites, however eBay introduced the auction system which is still not incorporated by other major competitors (Ambrus, Ishii and Burns 2013). In addition to its original auction-style sales, the website has since developed new manner of new ways by including buy it now shopping, shopping by UPC, ISBN, or other kind of SKU details, classified ads, ticket trading of events, and other services. It was previously offered by online money transfers via PayPal.
Customer Trust and Brand Image
eBay and Amazon can be considered the two best front liners for any kind of e-commerce conversation. One of the most beneficial advantages of eBay over Amazon includes that anybody can create their account and they can begin to sell their goods without any kind of prior experience (Haucap and Heimeshoff 2014). As a company, eBay uses their customers as sellers to attract more customers. As a company standpoint, this increases their marketing and brand name and at the same time it holds on the existing customers while attaching more people. No matter what the product or service is, eBay has developed multiple category channels to sell the products. The brand name acts as a global reach even to move unusual items that are not demanded in everyday life but just kept for show. There are lot of products that can be visible on eBay, which is every effective for window shopping.
Even product details like pictures, detailed descriptions and the identity and background of the owner is also provided. This has given eBay a brand image unlike any other e-commerce businesses. When a person sees the same kind of item, side by side and know what each one of them are being sold for. The most effective way eBay has made an impact on the buyers is the way they handle business to lower down the barriers regarding buying and selling. This method has brought a huge global awareness to business overall. The marketing strategies have laid the path for new economic opportunities to develop ideas to begin cultural understandings between two or more countries (Seaman 2015).
Diversity and Inclusion
eBay as a company takes diversity very seriously. To the company, people from all walks of life deserve the opportunity to be heard and included. To them, does not matter if it is gender, or political views or where a person is from. They focus on their employees to be comfortable when they work. The company made efforts to diversify its work environment, at USA most of the work population is white however the overall workforce of the company includes Asians, Blacks, Hispanics and many more (Ye et al 2013). The company has over than 33,000 employees throughout the world. Even the company’s payment division, PayPal shares a very similar workforce. The company is very much dedicated to the diversity and inclusion matter and even focus on making and maintaining an environment where people can understand their full potential and work without any setbacks. The management encourages a very creative and diverse work environment that is also characterized by the respect for the employees and the background they represent and also promotes the knowledge of each individual. (Zhang, Bian and Zhu 2013)
Companies are undertakes initiatives to be effective, along with preparing and keeping the best workers, the administration esteems the assorted variety of their representatives and the customers they serve. Regardless it is a non-benefit or a private association, figuring out how to perceive and use contrasts can profit your association. For most organizations, it includes making a comprehensive association where the distinctions surprisingly are regarded, esteemed, and used towards accomplishing a shared objective (Przepiorka 2013). Understanding assorted variety in an association makes better working connections and stays away from miscommunication in light of social contrasts and obliviousness about different gatherings.
Frauds and Scams
Organizations work painfully to overcome fraud. However the eBay does leave itself open to a number of fraudulent activities (Hui et al 2016). But the company acts with the issue very quickly. These incorporate mediocre merchandise being showcased to obscure individuals who utilize the site. Different types of scams could incorporate the redistribution of stolen products. Make it realized that extortion and theft are issues with untouchables not eBay. The shortcoming is that insidious people can abuse the client to client business stage (Ayres, Banaji and Jolls 2015). Numerous organizations, frameworks breakdowns could aggravate the exchanging exchange of eBay on day by day bases. eBay and PayPal have endured shutdowns and aggregate breakdown. As innovation enhances for the better shortcoming will be less an issue.
There were times when there were security breaches within the organizations. On the month of May 2014, there was a major breach when consumer database was accessed and username, phone numbers, password and physical address was exposed and stolen. People who use eBay and had personal accounts were advised to change their passwords to prevent any kind of data breach (El-Kenawy, El-Desoky and Sarhan 2014). Even though no kind of financial database were exposed, but still it was a major blow towards the company’s goodwill and security. Since at that time PayPal used to store all the financial information, financial information were intact. Ever since that incident, eBay has improved its security and made encrypted data to defend from hackers (Liu, Cao and Wong 2013).
Conclusion
Therefore from the above discussion, it can be conclude that eBay realizes that in order for the organization to keep up its upper hand and make it reasonable over the long run, the organization must exploit the progressions at the corporate, at hierarchical and business levels. eBay grasps the five building blocks which are connected at random through eBay's history: creativity, co-adaption, recovery, experimentation and time pacing as obvious by the systems talked about. The organization likewise grasps the standards of contending on the edge about system, association and initiative. There has been a time when the repudiated company has dealt with setback such as frauds and scams, which in turn gave advantage to their competitors like Amazon or Walmart. However, though ethical and user-friendly means, people still use the e-commerce websites to their advantage.
References
Haucap, J. and Heimeshoff, U., 2014. Google, Facebook, Amazon, eBay: Is the Internet driving competition or market monopolization?. International Economics and Economic Policy, 11(1-2), pp.49-61.
Ye, Q., Xu, M., Kiang, M., Wu, W. and Sun, F., 2013. In-depth analysis of the seller reputation and price premium relationship: a comparison between eBay US and Taobao China. Journal of Electronic Commerce Research, 14(1), p.1.
Seaman, C.B., 2015. Permanent Injunctions in Patent Litigation After eBay: An Empirical Study. Iowa L. Rev., 101, p.1949.
Ambrus, A., Ishii, Y. and Burns, J., 2013. Gradual bidding in ebay-like auctions.
Ayres, I., Banaji, M. and Jolls, C., 2015. Race effects on eBay. The RAND Journal of Economics, 46(4), pp.891-917.
Przepiorka, W., 2013. Buyers pay for and sellers invest in a good reputation: More evidence from eBay. The Journal of Socio-Economics, 42, pp.31-42.
Hui, X., Saeedi, M., Shen, Z. and Sundaresan, N., 2016. Reputation and regulations: evidence from ebay. Management Science, 62(12), pp.3604-3616.
Zhang, Y., Bian, J. and Zhu, W., 2013. Trust fraud: A crucial challenge for China’s e-commerce market. Electronic Commerce Research and Applications, 12(5), pp.299-308.
El-Kenawy, E.S.M.T., El-Desoky, A.I. and Sarhan, A.M., 2014. Bidder Strategy System For Online Auctions Trust measurement. International Journal of Computer Science Issues (IJCSI), 11(5), p.76.
Liu, Z., Cao, Z. and Wong, D.S., 2013, November. Blackbox traceable CP-ABE: how to catch people leaking their keys by selling decryption devices on ebay. In Proceedings of the 2013 ACM SIGSAC conference on Computer & communications security (pp. 475-486). ACM.
