You are required to select a profit-making event company of your own choice. The objective of the company is to organise various events for various occasions and opportunities to increase the value of the business.
You are the financial manager of the company, and your immediate task is to identify and propose an event that will be financially viable. The proposal must be prepared in a report format outlining the event idea to be presented for approval by the event organisers.a
The report about the event-proposal may include but is not limited to the following:
• An introduction describing the company, the event, venue and facilities offered.
• Results of any market research about the commercial viability of similar events and any conclusion drawn from it.
• A critical analysis of relevant income streams from the event.
• An analysis of the main purposes of financial management within the events industry.
• A critical analysis of relevant pricing strategies available for pricing the products/services of the event.
• A critical analysis of CVP analysis, demonstrating your ability to calculate number of customers to break-even (include a clearly labelled traditional break even chart. Do not copy and paste the chart from internet sources, you should demonstrate your IT skills).
• A recommendation of the most appropriate income streams and pricing strategies of the specific event.
• A sound conclusion about the probable outcomes of the event.
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