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PGN508 Digital Marketing

tag 0 Download10 Pages / 2,355 Words
  • Course Code: PGN508
  • University: Middlesex University

    MyAssignmentHelp.com is not sponsored or endorsed by this college or university

  • Country: United Kingdom


You have got a job in a marketing agency which has recently advised many businesses on the benefits of going online. The first company which you advised was a “Hungry Kya” takeaway on how to go about marketing online via Facebook. Using examples of Hungry Kya Takeaway, you need to discuss ways in which the internet and online has provided opportunities for this business leading to increased sales and orders and better relationship building with its customers. Use the above success story to pitch to a new client and cover the below tasks

Task 1 

P1 -  Describe the role internet marketing has within a modern marketing context

Guidance to achieve P1, the learner needs to

  • Describe marketing activities for three different businesses which have incorporated internet marketing to help establish and develop a relationship with customers
  • Send an email to your client describing the activities of the three businesses using a tabular format
  • You can attach screen shots to support your email
  • Use appropriate examples from the different businesses to cover 4Ps, relationship marketing and ICT technologies

P2- describe how selected organisations use internet marketing

Guidance to achieve P1, the learner needs to produce a table showing

  • Prior to this meeting with Takeaway, you were asked to describe the activities which its competitors have engaged to increase orders.

Use screenshots of competitors advertising to help explain to your new client how this business has used internet marketing.

Task 2 


Your manager has asked you to write an article for a marketing magazine explaining the benefits of internet marketing to both customers and businesses. The article will be published on the company’s intranet site and also extracts of the same shared across different industry magazines. It was decided in the management meeting that you should create an online version of the article featuring videos and images for maximum effect. Use the above example of the 3 different businesses from previous task who have utilised internet marketing to their and their customers’ advantages and cover the tasks below

P3-  Explain the benefits to customers of a business using internet marketing

M1- Analyse the benefits of internet marketing to customers

Task 3 

P4 - describe the benefits and opportunities to the business of using internet marketing within the marketing mix of a selected business

P5- explain how internet marketing has made a selected business more efficient, effective and successful

P6- explain the challenges of globalisation facing a selected business when using the internet as a marketing tool.

M2- analyse the marketing opportunities and challenges faced by a selected business when using internet marketing.

Task 4

D1- Evaluate the effectiveness of internet marketing in meeting customer needs for a selected business.

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My Assignment Help (2021) Digital Marketing [Online]. Available from: https://myassignmenthelp.com/free-samples/pgn508-digital-marketing/strategic-internet-marketing.html
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My Assignment Help. Digital Marketing [Internet]. My Assignment Help. 2021 [cited 06 December 2021]. Available from: https://myassignmenthelp.com/free-samples/pgn508-digital-marketing/strategic-internet-marketing.html.

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