Analysis of the Business of Nike
Nike is a manufacturer of sportswear and athletic shoe. They have formed their business by performing various advertisement campaigns for the television and in form of print form of media for encouraging their audience for buying their newest and most fashionable shoes and sneakers that are available in the market.
One a specific advertisement for the campaign of Nike, which was structured around the slogan “JUST DO IT,” attempts its audience to get up from their sofas and get into the habit of regular exercise. The main aim of the slogan was to help its audience to exchange their bad habits and get involved in good habits by buying Nike athletic shoes (Miller, 2013). The slogan of their advertisement implies that the people have nothing to lose by buying their product but they can gain good health.
The spread of the advertisement was about two pages that have originally came out in the weekly in the newspapers and magazines that was targeting the population of African Americans in the newest world of the business. Like most of the ad prints of Nike's, this particular one targets some of the specific audience like the Afro American men who are well-educated professionals (Miller, 2013). By continuously repeating the slogan of “JUST DO IT” and throwing potential challenge to the consumers for achieving the different facets of their experience, the company has been trying to insist that wearing the shoes of Nike that represents their signature of success. This phenomenon has not limited itself by staying in the court of basketball, but also became an important facet for the game of life (Gupta, 2015).
Federal form of regulations tends to outlaw advertising that claims outright the deceptions and some of the advertisements that are designed that are generally not informative, for just letting the audience to be aware about the product with a specific feature that are available in their near market area. Even though the main intention of the advertisement releases of Nike was used for advertising the “Air Jordan” sports shoe for the basketball players (Collins, 2014). Moreover, the simplest advertisements also emphasize on the certain for the needs of the consumers’ and their attitudes at the expense of others. Even the newest techniques for amusement also includes simple laughter, will be remembered for the feeling of buying the product and therefore, the company will actually analyze the effective value that they received from their audience in the exchange of money.
Collins, T. M. (2014). The relationship between children's rights and business. The International Journal of Human Rights, 18(6), 582-633.
Gupta, A. (2015). Predictive Modeling of Athletic Footwear Sales using Trend Analysis. Journal of Textile and Apparel, Technology and Management, 9(2).
McDonald, G. (2014). Business Ethics: A Contemporary Approach. Cambridge University Press.
Miller, J. (2013). Everybody's Business: The Unlikely Story of How Big Business Can Fix the World. Biteback Publishing.