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PHI 511 Public Health

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Purpose: The primary purpose of this assignment is to help you apply your learning thus far to a social media campaign which aims to improve health through the use of social media technology (e.g., through Youtube, Facebook, Twitter, or other media channels). This assignment will help you meet several of the course objectives, including being able to 1) describe how social and behavioral science models and theories can be used to understand and intervene on current public health issues; 2) understand how social and behavioral science models and theories are used to design, implement, and evaluate public health programs; 3) critically describe and evaluate the state of the public health social and behavioral science research literature; and 4) communicate effectively about health behavior theories and models in oral and written formats.

Overview of Assignment: Students will write a paper applying individual and social theories to a social media campaign focused on a health topic of their choosing. 

1: Describe the target population and health issue of the campaign [10 points]. In this section, you should address why the health behavior/health issue targeted by the campaign is important in the US population. Importance should be discussed in terms of:

(a) Why is this health indicator a major issue (e.g., number of people affected, associated health outcomes)?

(b) What subgroup of the population (if any) are targeted by this social media campaign, and why (e.g., are they at highest risk)?

2: Application of the social and behavioral theories you have learned so far. In this section, you will select theories that we have discussed in this class and apply them to the social media campaign.

(a) Describe at least one theory that you think was likely used during the development of this campaign.

(b) Were some aspects of the theory used more than others?

(c) Was this product / campaign based more on changing individual behavior, or was it meant for a broader population?

3: Improvement: now that you are an expert in Social and Behavioral Sciences, how would you do the campaign differently?
Justify and support your answers.

(a) What changes would you make to the campaign?

(b) What theory/theories support your changes?
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