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Physical Distribution And Logistics Analysis

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Discuss about the Physical Distribution and Logistics Analysis.



Oz Supermarket is one retail chain that is planning to implement the new automatic system architecture for reducing their exit queues at their retail stores that is making their production down with aspect to their customer demands (Balaji & Rao, 2013). Henceforth, they have implemented one new technology “PayWave” for managing their functional operations.

In accordance with these facts, this report is aiming at establishing the important views about the technological implementation for managing the exit queues in retail shops. Additionally this report is explain the functionalities of “PayWave” as well as recommending some new ways to reduce exit queues within their shops.

Oz Supermarket is one example of retail shops that are trying new technologies for reducing their exit queues involved within their retail shops. Oz Supermarket is using their own technological advancement PayWave for managing their exit queues. This technological advancement is helpful in sharpening their organizational goals and objectives with respect to operational excellence within their target market. PayWave is dependent on cash payments and card usages. Therefore, the customers having the cards are only allowed to enter to the shopping centre. Additionally everywhere of the supermarket various RFID readers are placed in order to validate the customer actions therefore, whenever the customer entered the place they detect and record their entry with respect to their cards. The trolleys of the market also have embedded RFID readers on it that calculates the payment amount of the users as per their shopping lists. The goods are listed in the payment queue until they are removed from the trolley. After the payment option is used these goods are replaced from the payment queues and the amount is deducted from customer card. Apart from all of these there are processes for alternative card users also. The users not having permanent cards go to the payment counter and pay for an alternative card that they can easily us for any purposes same as the permanent users. There are also shopping a summary station that provides the users shopping summary with respect to their shopping lists. This shopping summary statement makes the shopping easy for the users and customers with respect to their needs.  

Recommendations for improving the Business Process

According to the case study of Oz Supermarket, it is clear that PayWave is being used within the organizational structure for managing the exit queues in order to get effective output with respect to their goals and objectives. In addition to this, this segment of the report is elaborating some recommendations for improvising their way of managing the exit queues. These suggestions are given as follows:

Deployment of Infrared cameras: There are software packages that easily manage the operations of the infrared cameras. In addition to this, these directional infrared cameras provide the users and customer direction for going to any specific zone (Budree & Williams, 2013). These are mainly used retailers for attracting the customers as well as it makes the shopping experiences better with respect to manual and with the help of these cameras the customers can easily chose the free areas for reducing the exit queues.

Deployment of GPS tracking trolleys: The GPS trolleys another technological advancement that offers facilities to reduce the exit queues involved within the shopping market. Oz Supermarket can easily use this on their trolleys that will guide their customers in finding exact way for exiting their shopping market with respect to their entries (Budree & Williams, 2013). These are mainly location setting and tracking devices that not only connects the customers to the automated system but also they connects the organizational members with each other (Connell et al., 2013).       

Deployment of self scanning options: Self-scanning options are another aspect that manages the system effectiveness with respect to the management of exit queues involved within the shopping markets. Therefore, self-checkouts are manageable with respect to time saving as well as exit queue management processes with respect to the operational excellence of the supermarket (De Sanctis, Kohler & Fontana, 2014). Therefore, the organization can easily manage their system development functionalities with respect to these measures. These self-scanning options allow the users and customers in finding their choices and useful products within the shopping centres. Oz supermarket easily uses this for managing their queues involved within their organizational structure.


Option for improving Customer Service

Deployment of Mobile Applications: Deployment of the mobile applications for supermarkets is the most beneficial approaches for managing their exit queues involved within shopping centres of retail shops (Budree & Williams, 2013). In addition to this, with the mobile applications the users can easily manages their entries and exit options available within their devices, the users can easily provide information about their entries and their purchases (Gao et al., 2016). There must be three modes within this application by which they can easily be tracked by the retailers, such as shopping entered and exit options that will make the retailers informed about their actions within the shopping centres.

Customer review option on websites: The concerned websites needs to be manageable with respect to customer responses. In addition to this, there must be innovative response review system that allows the organizational members in viewing the customer perspectives with respect to the customer demands and needs (Sharma & Lambert, 2013). Therefore, the reviewing section will allow the customer in effectively communicating with the customers with respect to their issues and facts.  Operational issues and process can be made easy with respect to the organizational objectives and goals involved within it. Therefore, Oz Supermarket is capable of getting their exit queues involved within their retail shops. Customer satisfaction brings operational excellence within the retail shops with respect to their customer choices and demands from their organizational work flow.

Prioritization of customers: There needs to some options that makes the loyal and regular customers prioritized with respect to their shopping needs and requirement from the shopping market. In addition to this, there needs to be manageable benefits that will make the operational excellence of the organization improved with respect to their objectives and goals in their target market (Soteriou & Stavrinides, 2013). Oz supermarket can easily manage their functionalities and customer feedbacks with the help of prioritizing their customer responses within their operational zone. This aspect makes the organization strong from the point of view of providing good and effective services to their customers with respect to their needs and demands. Good communication measures are not only established but also these are used with the help of this effective system implementation (Budree & Williams, 2013). This particular implementation measures increase the organizational performance with respect to customer needs and demands.

Digitized customer services: The digitized options for customers as well as organizational members are one of the best solutions in managing the system effectiveness with respect to their operational measures incorporated within the supermarkets that operates with respect to the customer demands and their needs. In addition to this, digitized system architecture makes the organizational members connected with respect to their structure of work culture (Warchol, Schroeder & Cunningham, 2016). In addition to this, the digitized measures are helpful in solving the issues of customers as well as organizational members that can be easily solved with respect to their good communication measures (Soteriou & Stavrinides, 2013). Therefore, these digitized measures will not only be helpful in solving various issues of the retail shops but also it will increase their brand value within their target market with respect to their objectives and goals involved within their market place.


This can be concluded that the PayWave technology is effective for managing the exit queues within Oz Supermarket. This is one of the innovative technological solutions that the Oz Supermarket is using within their organizational structure. Additionally this report is providing the different suggestions and recommendations that helps the organization in managing their exit queues. These suggestions and functional advises are helpful to Oz Supermarket in managing their system architecture of PayWave as well as also helpful satisfying their customers.



Balaji, M., & Rao, G. S. V. (2013, May). An adaptive implementation case study of apriori algorithm for a retail scenario in a cloud environment. In Cluster, Cloud and Grid Computing (CCGrid), 2013 13th IEEE/ACM International Symposium on (pp. 625-629). IEEE.

Budree, A., & Williams, K. H. (2013). Factors influencing the uptake of mobile banking in developing countries: a case study of M-pesa in South Africa. In Proceedings of 22nd International Business Research Conference, Madrid, Spain, World Business Institute, Melbourne, available at: www. wbiworldconpro. com/pages/paper/spain-conference-2013/647 (accessed March 5, 2014).

Connell, J., Fan, Q., Gabbur, P., Haas, N., Pankanti, S., & Trinh, H. (2013, March). Retail video analytics: an overview and survey. In IS&T/SPIE Electronic Imaging (pp. 86630X-86630X). International Society for Optics and Photonics.

De Sanctis, G., Kohler, J., & Fontana, M. (2014). Probabilistic assessment of the occupant load density in retail buildings. Fire Safety Journal, 69, 1-11.

Gao, L., Alam, B. M., Randolph, B. W., Nims, D. K., & Martinko, R. S. (2016). Information point and saturation flow at signalized intersections. Journal of Traffic and Transportation Engineering (English Edition), 3(4), 336-344.

Sharma, A., & Lambert, D. M. (2013). Segmentation of markets based on customer service. International Journal of Physical Distribution & Logistics Management.

Soteriou, A. C., & Stavrinides, Y. (2013). An internal customer service quality data envelopment analysis model for bank branches. International Journal of Bank Marketing.

Warchol, S., Schroeder, B. J., & Cunningham, C. (2016). Impact of Exit Ramp Geometric Treatments at Diverging Diamond Interchanges on Queue Spillback. Transportation Research Record: Journal of the Transportation Research Board, (2556), 75-85.

Yang, W. H., & Takakuwa, S. (2017, March). Modeling and Analysis of the Customer Checkout Process with Flexible Servers for a Retail Store. In Proceedings of the 23rd International Conference on Industrial Engineering and Engineering Management 2016: Theory and Application of Industrial Engineering (p. 301). Springer.


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