Discuss about the Planning And Managing Effective Communication Campaigns.
The essential facet of life is communication and it is analyzed that it is important in every sphere of life. Communication is the word which means to share. Through communication an individual share their feelings, views, and opinion. If a person is not able to communicate in a proper manner then irritation and frustration level enhances. Communication is related with the exchange of information from one person to another and it is seen that person should have good communication skill so that it can be easy to communicate with each other in a proper manner (Dolan, 2017).
Communication skills are essential as it helps to pass the information effectively. By having good command over the language it can be easy to convey the message. If an individual is having good communication skill then the information which is conveyed by one person to another can be understood easily (Bloom, Garicano, Sadun & Van Reenen, 2014).
Having good communication skill can help to make good relations between the people. If proper communication is there then another individual will also understand the feeling. This helps to prevent conflict between people and also strengthen the relation (Austin & Pinkleton, 2015). By having proper communication it can be easy to get what you need. If good communication skill is possessed by the individual then it can assist in convincing other as this is one of the techniques which are used by the marketer.
By having good communication skill the marketers can easily convince the people to purchase the products. To induce customers towards the products it is important to have convincing skill so that customers can be easily ready to purchase the product. The company focuses on an individual who has a good communication skill as it is seen that the person who has good command over the language can achieve success in the market. To solve the queries and to attract more customers' communication skill is an important factor on which emphasis is given by the managers (Child, 2015).
By having good communication the person can manage self-esteem. A person with a good communication skill is confident more if a comparison is made with other people as they know that they can convey the requirement to the other people. Self-esteem is also concerned with the concept of understanding the people in a better way. This skill also helps the individual to think in a better way. In order to communicate in an effective way, a person has to think ahead and focus on managing the thoughts so that proper organizing can take place and also plan can be also be implemented properly (Stacks & Salwen, 2014).
Good communication focuses on making peaceful communities. If a person is communicating in a proper manner then it can be easy to maintain proper communication with the neighbors. Conflicts arise when the individuals are not communicating in an effective manner and also not able to negotiate with the other person (Fan, Liberman, Keysar & Kinzler, 2015).
There are many situations when it is important to convey the information in a better way to the other person. These situations can take place at the time of taking an interview, resolving the issues related to work and also in giving assistance to the employees at the workplace. In the society, it assists in evaluating the ability of a person to communicate with the person from the different backgrounds. To develop social relations it is seen skill related to communication plays a great role as it can enhance the understanding among the people by having effective communication skill. If mixed messages are conveyed to the other people or the employees then it can create tension and conflict between the people because the receiver will think that communicator is hiding some information.
It is also seen that effective communication is an important aspect of the organizational success in context to interpersonal, intergroup and external levels. Skill related to good communication assists the individuals in having the proper understanding of each other and through this they can conduct the activities together so that that goals and objectives can be achieved. If there is proper communication skill of the employees then it can help the company to accomplish the overall goals and objectives in an effective manner.
So, it is important for the people to understand that communication skill is not only essential to create an impression on the other people and get the work completed but also not to give a bad idea about themselves in the society.
Austin, E. W., & Pinkleton, B. E. (2015). Strategic public relations management: Planning and managing effective communication campaigns (Vol. 10). Routledge.
Bloom, N., Garicano, L., Sadun, R., & Van Reenen, J. (2014). The distinct effects of information technology and communication technology on firm organization. management Science, 60(12), 2859-2885.
Child, J. (2015). Organization: contemporary principles and practice. John Wiley & Sons.
Dolan, R. (2017). Branding yourself effective communication skills. FEMS microbiology letters, 364(2).
Fan, S. P., Liberman, Z., Keysar, B., & Kinzler, K. D. (2015). The exposure advantage: Early exposure to a multilingual environment promotes effective communication. Psychological Science, 26(7), 1090-1097.
Stacks, D. W., & Salwen, M. B. (Eds.). (2014). An integrated approach to communication theory and research. Routledge.