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PM303 Strategic Management

tag 0 Download 12 Pages / 2,858 Words tag 22-07-2021

Question:

Tasks
1. Analyse  and  demonstrate  an  understanding of  the  external  environment and industry competition in the Chinese market.
2. Identify the company’s resources and competencies; and determine the potential  of  the  company’s  competencies  in  terms  of a  competitive advantage in the Chinese market.]
3. Critically  evaluate  if  the  company  can  continue  with  the  current  vision and mission statements in the new market. Reframe the vision statement and the mission statement of the company for the new strategic business unit in China If needed. 
4. In  the  light  of  the  analysis  done  in  Task  1,  2  and  3,  construct  a  SWOT analysis  of  the  company  and  recommend  a  business-level  international strategy for and market entry mode into the new market.
5. As a part of the assessment, all students should answer the Employability  Skills  Self-Assessment  Survey  in  Week  1  and  10.
 
Critically examine the relationship and the need for compatibility between corporate strategic and functional management policies. 
Analyse the internal and external influences on corporate objectives and strategy. 
Demonstrate the need for flexibility in strategic management and the practical limits of quantifying corporate strategy.
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Total 12 pages

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