Apple has come up with an innovative portfolio which is aimed at the production f music. It is working on the innovation of CD’S which will be used in apple devices which include DVDS, central processing units and other devices such as the iTunes. They are designing it in a way that it can also be accepted by other electronic devices, which include different brands of DVD, computers, ITUNES, IPods, and also Hoovers ((KIRCHHOFF, 2004). The company has designed its innovation by the use of high technology, which is imposing a stiff competition to the rest of the CDs in the word. However, they are not the leading producers, since they were not the fist or rather the pioneers of the production. They are therefore trying to innovate something unique that will capture the attention of potential buyers in the society.
Apple Company is still working on the iPods, which have proven to be world’s greatest challenge of portable mobile phone and a computer at the same time (SOKEN, 2008). The iPods are selling at a higher rate since their demand is high. The buyers are recommending the product, and are marketing it at a higher rate, thus making other potential buyers to desire purchasing the same. However, all things that have advantages have disadvantages. Despite giving a one year warranty on the iPods, the apple company has not yet come up with resolutions of repairing fully damaged iPods. This as therefore caused many iPods going into waste, thus forcing the consumers to buy new ones.
Secondly, there has not been found a better way of disposing spoiled templates, iPods and mobile phones (VAUGHAN, 2013). They are therefore lying in the houses of people, and in the stores of technicians. Apple has therefore faced this challenge for years, and must find a solution for the same, since it is unhealthy having electronics lying about everywhere in the world.
Third, not all people are able to understand how to operate a template or an iPod . Since many people had got used to the use of keypad mobile phones, the change has drastically drawn them back, thus lowering the interest of the same people in the use of these new devices (O'GRADY, 2009). Most people, more so those of the older age, complain all day long since they desire watching videos from the iPods and templates of their next of keens. They cannot however operate the devices o their own, since they lack knowledge.
Fourth, the cost of the iPods are increasing day in day out, thus discouraging the, local citizen from purchasing. Not all people can afford the cost of these devices, and they therefore not to survive with the little they have. Apple should therefore get into the matter and try to solve the same in time, before it loses customers, to other cheaper companies, who will produce similar devices.
Apple can how ever keep its customers through meeting their demands. It should apply expertise in the field of manufacturing its products, to avid damages (HILL & JONES, 2008). The devices should be designed in a way that they will serve the consumers for a long time, which is equivalent to the selling price of the device. In addition, they should c o me up with a better way of disposing electronics, to eliminate the bulky of wasted electronics in the houses and shops. Electronics are dangerous and must be disposed in secluded areas, and in a standard way, to reduce side effects to the environment.
The price of the apple devices should be lowered. This is because most of potential consumers are finding it difficult to purchase the devices as a result of higher price (GEISSEL, 2012). Not all people can afford the price of these devices, and so most of them are lying idle in the shops without customers. Apple should lower the price, which will encourage purchase of many devices, thus clearing stock early in advance. Clearing of old stock calls for the manufacture of many more, thus increasing the productivity of the company.
Apple should design their digital devise like iPods and templates in a way that all kinds of people can operate without direction .The devices being manufactured today are only targeted to the literate, thus counseling a large number of people who need to know more about the same devices (SWAMIDASS, 2008). There should also be special education, and free training, which will encourage the purchase of the same devices. This education must be targeted to all kinds of people, more so the potential consumers, who are most likely to be the best promoters of apple company. Education will open up their minds, and the same shall be spread to other groups of people such as the elderly, the blind and young teenagers.
A burning issue which has come up of late concerning the deaths of workers in the apple company is a threat. It has shown that the environment where these electronic devices are being manufactured is not safe (HU?LSMANN, PFEFFERMANN &2011). Urgent action must be taken since most of the workers are running for their dear lives, after working in the company for a certain period of time. However, a resolution for the same is at hand. The apple company should ensure that the employees are given a contract of a certain period of time, not extending fie years. This is the period which leukemia cannot take root but can be dangerous if exceeded. The workers should therefore leave the workAnswer: willingly and look for other kind of job, to secure their lives and those of their families.
GEISSEL, S. (2012). Creating breakthrough innovations at consumer packaged goods companies. [Place of publication not identified], Lulu Com.
HILL, C. W. L., & JONES, G. R. (2008). Strategic management: an integrated approach. Boston, Houghton Mifflin.
HU?LSMANN, M., & PFEFFERMANN, N. (2011). Strategies and communications for innovations: an integrative management view for companies and networks. Berlin, Springer. https://public.eblib.com/choice/publicfullrecord.aspx?p=691052.
KIRCHHOFF, B. A. (2004). Entrepreneurship and dynamic capitalism: the economics of business firm formation and growth. Westport, Conn. u.a, Praeger.
O'GRADY, J. D. (2009). Apple Inc. Westport, Conn, Greenwood Press.
SOKEN, N. (2008). LEAD THE PACK: sparking innovation that drives customers wild. [S.l.], MILL CITY PRESS.
SWAMIDASS, P. M. (2008). Innovations in Competitive Manufacturing. Boston, MA, Springer US. https://public.eblib.com/choice/publicfullrecord.aspx?p=3080902.
VAUGHAN, J. (2013). Technological innovation: perceptions and definitions. Chicago, IL, ALA TechSource.