Semiotics is simply a term termed as the study of the use of symbols and communication with a defined meaning that includes the study of signs and processing of signs. Artwork is used to define the activities that human beings engage in, to bring auditory or performing artifacts or creating a visual image. In my paperwork below I have underlined various semiotics in which various Medias use semiosis in the communication of their various brands. I have concentrated my views on the Samsung Company
In media advertisements of the Samsung mobile phone (S8). We are usually provided with an imagery of the kind of life you will experience with the device.
In the picture above Samsung company has vividly described the product as one that when used you fill the comfort of walking on air. The man in the picture is illuminating the robot in the space, this art influences one to think that the man is actually in space. Apart from that the artifact of this art also goes ahead to give a short information about the brand, “infinity display” on the reading of the statement, a person will have a clear view of what the product can perform. For instance, one may think he can be able to see things that are at the infinite range. (Alden & Batra., 2015)
Furthermore, the developer goes ahead to give the user a picture of the S8, showing that its waterproof hence it’s suitable to use it under any environmental circumstances without worrying about water damaging your gadget. This was also employed in movies, for instance, a certain movie known as "POWER" whereby the characters are using a Samsung phone, and they are texting and receiving a call in the rain without having to worry. (Danesi, 2011)
Befortoe launching of S7 that flopped Samsung started the developments of S8 which is believed to have an infinite view that will give life a different view, the model is designed in a way it gives the consumer what he or she is unable to have or see with a naked eye. (Epure, 2015)
Samsung, an electronic company, has employed various platforms into marketing its products. Through the branding, the products provided by them are worldly appreciated as one of the best electronics as they cover different ranges, that suit each and every consumer about their economic state. (Lotman, 2012)
It looks into the people's life's and generates products that suit every generation; its wider range of products makes it easily affordable to anyone depending on one's taste and preference. Generations in the universe have a different way of life thus Samsung finds it necessary to provide products that can be afforded by this different types of generations. The use of art that enables one to understand the quality of a product through imagery makes it realistic to one's thoughts as it’s observed in the case where the art used showed one immersing the Samsung brand into the water without the water causing damage to it. (Chandler, 2007/2014)
Over the years Samsung Electronics has widely used television to market its products. As many human beings stick their eyes to various TV channels, this acts as the best opportunity for the company to reach its consumers. For instance, as many people are football fanatics in the last decade Samsung has employed the use of various world best footballers to market its products, especially about their product TV. The provision of a wider range of TV sets they offer makes it effective to use this type of communication. (Alden & Batra., 2015)
Billboards are widely used in advertisement process, as they normally portray the real image of the product being advertised. Hence, in this case, Samsung acknowledges the use of billboards all around the world into marketing its products in the long run. Billboards are usually structures beside main roads where traffic is highly observed. This is done to communicate to the road user of the existence of a specific product in the market. They are usually well structured to convince any road user visually into trying the product. The visually available information with some short description leaves with no choice other than abiding by it. (Zlatev, 2013)
The artwork internationally represents the use of updated gadgets about the increasing world of diversity in enhancing lives. Due to the 1st changing generations worldwide Samsung as an electronic company is trying to provide an improved platform for the experience of the generation. Its ability to influence a wider market makes it further easier for the products to sell easier worldwide especially in the developed nations. As the artwork is meant to capture the attention of all nations, it can be said to be an example of art that looks into the opportunities that suit all the generations. (Emmeche & Kull, 2011)
One may come to a conclusion that the use of signs to portray a certain type of information to generation can be very effective depending on how you simplify it for the viewer, for instance, Samsung uses simple practice in putting across their communication. The communication can suit anyone provided that one is visually able even if deaf he can interpret the given message without any complications. Through my presentation above it’s clearly that choosing of better forms of communication to reach your customers one needs to be cognitive to what better way, the message can be represented. Using this type of example other companies in the worldwide market need to copy from Samsung's way of customer services. They can offer the same product in a wider range of make and model that leaves the consumer with the choice to make what suits their needs.
Aktin, K., 2016. A Semiotic Analysis of the Utilization of Historical Thinking Skills in Pre-School Period. 1st ed. New York: Educational Research And Reviews.
Alden, D. & Batra., J.-B. S. &. R., 2015. "Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture." 5th ed. Lund: Lund University Press.
Chandler, D., 2007/2014. Pictorial concepts. Inquiries into the semiotic heritage and its relevance for the analysis of the visual world. 3rd ed. London: Routledge.
Danesi, M., 2011. Understanding Media Semiotics. 3rd ed. New York: Oxford UP.
Emmeche, C. & Kull, K. (., 2011. Towards a Semiotic Biology: Life is the Action of Signs. 2nd ed. London: Imperial College Press.
Epure, M. E. E., 2015. Semiotics And Persuasion In Marketing Communication. 3rd ed. Toronto, Canada: University of Toronto Press. ISBN 978-0.
Lotman, Y. M., 2012. Universe of the Mind: A Semiotic Theory of Culture. 3rd ed. London: I.B. Tauris.
Zlatev, J., 2013. "The Semiotic Hierarchy: Life, Consciousness, Signs and Language, Cognitive Semiotics." 3rd ed. Sweden: Scania.
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