Precision Engineering Works Private Limited (PEW) is an original equipment manufacturer specialising in plastic moulding parts for the telecommunication industry. They have been servicing the industry for almost 30 years and their customers include major telecommunication service providers. Due to its reputation, PEW have become a very successful company.
However, as this industry is seen as a very lucrative market, many new suppliers have begun to emerge. This is having serious implications for PEW. It is more difficult to win new contracts as their customers are able to explore options with other suppliers. Additionally, the competitors are also providing better pricing than PEW. These factors combined have eroded PEW’s profitability by almost 45%. As more suppliers are flooding the market, many of PEW’s experienced employees have opted to join the new players.
PEW’s senior management are concerned with the recent developments and are looking at ways to improve and once again become the preferred supplier to their customers. To this effect, PEW has engaged your company to provide some advice on overcoming the above issues. The management team is willing to provide all necessary support to turnaround the situation. They want all issues to be resolved within three (3) months.
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