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Privacy Will Hit Tipping Point In 2016

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Discuss about the Privacy will Hit Tipping Point in 2016.



Information Communication and Technology (ICT) is considered as extended version of Information Technology that has used in every business organization, other workplaces and also at homes by common users. ICT is an integration of telecommunications, computers and other important enterprise software and all these things help individuals to perform their different business activities. If ICT has several benefits then there are also some security and privacy related issues of ICT that cannot be ignored and causing problems for its all potential users. The purpose of making this report is to identify ICT-related ethical issue by analyzing a news article. Here I have selected a news article regarding ethical issue of privacy in ICT. Every user that is using ICT wants privacy for his or her information that is transferred over network while communication, but due to advancement in hacking activities, privacy has being demolished by hackers.


The selected article is “Privacy will hit tipping point in 2016”. This article is concerned with online privacy of our data. According to this article, the sustainability of online privacy will become so important in upcoming years due to demand of greater protection against hacking issues. It is analyzed that all business organizations that gather and store personal data of users are at high risk because hackers mostly attract towards databases of these business organizations. In this case, privacy is the main ICT ethical issue to resolve by security experts to maintain the trust of customers. Now in upcoming paragraphs, I will emphasize on scrutiny of article by four classical ethical theories such as utilitarianism, deontology, virtue and contract (Taylor, 2017).

Classical Ethical Theories


This ethical theory keeps focus on right and wrong results of an action or policy. Moreover, this theory defines that a best selected option should be able to enhance maximum utility. If I analyze article on behalf of this classical theory then I can say that also in this article, those options are mentioned to use that can provide maximum security and privacy to customers’ data. Besides this, article has also described positive outcomes of maintaining privacy and negative result of not using tools for long term security and privacy of data (SearchCIO, 2017).


This classical ethical theory is based on morality of certain duties or claims and defined that these actions are right or wrong in themselves (, 2017). Eventually, this classical theory identifies that which thing can make an action right rather than emphasizing on consequences of actions. In article, the main requirement is maintenance of privacy of data of users. It is a right action and must be taken by business organizations those collect users’ data. This will result in increment in believe of customers on company and performance of company will be improved (, 2017).


Besides above discussed two classical ethical theories, another ethical theory is virtue. This theory claims that ethics are related to representatives not actions or consequences. This theory basically emphasize on development of good habits of a particular personality (, 2017). It means virtue believes in creation of good character traits and avoid bad character traits. If I analyze the article on behalf of virtue theory then I can say that here individuals in companies like Google, Apple and Facebook are doing all efforts to enhance privacy of their customers for long time and also introducing new security tools. Whether people has encountered some issues of privacy due to services of these companies but still these can be ignored due to their best efforts for maintaining privacy in future (Austin, 2017).



This theory is also known as social contract theory. According to this theory, morality is set of rules that allow everyone to live in society together. Furthermore, this theory also believes in the concept that moral and political duties of individuals depend on contract or an agreement among them. In analysis of privacy of content I can say that there is always a contract between business organization and customer that company will maintain holistic privacy and security of their information into its databases. Only on the behalf of this contract, both entities can work together.

In this way, on the behalf of above analysis, I can say that the selected media article has similar perspectives according to classical theories. In above discussion, the rightness and wrongness of every action of article is defined properly. Lack of privacy is eventually a critical issue and must be controlled quickly according to requirements.

Resolution of Ethical Issue of Privacy

The above discussed issue of privacy and security is necessary to resolve. There are several tools and techniques are available that can be used to maintain long term privacy of customer’s data. As per given in media article, ad blocking is one of the best way to sustain privacy of customers’ data. Hackers try to attach vulnerable ads with online products and services of organizations and when those products are downloaded by users into their computers, then ads automatically opened and reside virus into database and computers. In this case ad blocker will be helpful to restrict ads to enter into computer systems (Ruslim, 2017).

Furthermore, legal action can be taken against privacy violators (, 2017). A new general data protection regulation has set by European Union (, 2017). Any company or an individual will violate the regulations, they have to pay the fine up to five percent of worldwide revenues.

Any kind of security and privacy breach is result of poor performance and bad habits of not follow security measures properly by a user. This is not right and lead to high security issues. It is responsibility of user that he or she should lock their system while not using and it can be done by using login credentials such as username and passwords. The password should be too strong to guess. It is also an effective way to get prevention from data security and privacy.

Besides this, anti-virus tools can also be used to prevent virus attacks. Anti-virus is a software that must be installed into computer system. Whenever a new entity enters into computer system then entity can be scanned by anti-virus. If there will be any virus into entity then anti-virus will give alert to user about threat and user can fix that virus. It is one of effective security tools. Like anti-virus, firewall is an in-built software into operating system that also restrict vulnerable objects to enter into system. But it should be in on mode.

In business organizations and other workplaces where ICT related applications are used, there above discussed solutions can be used. While purchasing products online, people do online transactions. In this situation, privacy can be leaked of credit card information and personal details of user.  Therefore, it is responsibility of merchant to manage customers’ transactions and find another secure ways to collect customers’ data. It is suggested by security experts that here loyalty programs can be developed by retailers and e-receipts should be generated appropriately for maintaining records.  So these are some significant solutions to resolve ethical issue of privacy.


In conclusion, all IT giant companies such as Google, Apple, Microsoft and others are serious about security and privacy of their customers’ data. That is why with its enormous services and products, these are also given priority to high level of protection from cyber-criminals. Not only at developers’ end but also at users’ end privacy should be maintained at high level.



Taylor, H. (2017). Privacy will hit tipping point next year: Study. CNBC. Retrieved 12 September 2017, from

SearchCIO. (2017). What is ICT (information and communications technology, or technologies)? - Definition from (2017). Retrieved 12 September 2017, from (2017). ICT (Information and Communication Technologies) Definition. Retrieved 12 September 2017, from (2017). Moral Theories. Retrieved 12 September 2017, from

Austin. (2017). Chapter 6 - Four Classic Theories of Ethics, The Ethical Journalist, …. Retrieved 12 September 2017, from

Ruslim. (2017). Ethical theories. Retrieved 12 September 2017, from (2017). 2.9 Social Contract Theory | Ethics in Law Enforcement. Retrieved 12 September 2017, from (2017). Unit - 1 : Information and Communication Technology | first. Retrieved 12 September 2017, from (2017). Modern and Classical Ethical Theories – Luceo Magazine. Retrieved 12 September 2017, from (2017). LectureforExercise1.html. Retrieved 12 September 2017, from


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