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PRMA6049-Project And Risk Management

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Question:

Identify a business issue/problem, or opportunity as below:
 
As pressure increases to meet climate targets by nations & corporations, and on the use of fossil fuels, your firm has taken a strategic move to reduce the amount of CO2 they produce & decrease use of fossil fuels and have turned to electric (solar) battery usage, as it is cleaner, via the acquisition of a number of smaller solar battery firms, making it a first mover in its sector.
 
You have just started working for a company in a sector relevant to your area of study, and have joined a project team that will analyse the business and identify a short-term project to meet the opportunity or issue identified. To inform the market & customers of its newly acquired, first mover, status. You & your team have been tasked with an international short-term project, with a duration of 3 months.
 
You need to scope & propose an international business short-term project via a business report detailing the resources needed to produce this project. Other teams have also been asked to put together a report along the same lines and the best one will be selected by senior management before implementation begins.
 
Your project will be a marketing/PR campaign. Your objective is to communicate with your customers & internal stakeholders, to tell them about your new capabilities & with a view to decreasing costs over the next three years. This will be a part of the firm’s overall strategy to meet the overall business needs of achieving increased cost efficiencies, market share and competitive advantage.
 
Task
 
Your task is to write a 6,000-word business Report detailing the resources needed to deliver this project. Other teams have also been asked to put together a report along the same lines and the best one will be selected by senior management before implementation begins.
 
In order to convince your CEO, your team will have to create “a well thought-out plan, including defined measures of success”
 
You, as a project group, will need to critically analyse your organisation’s current situation, utilising and evaluate appropriate academic models, theories and frameworks to establish a project that will help your company gain competitive advantage with a measurable outcome. As you will be recommending the project the dates must be in the future.
 

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