The homepage reflects the first look of the website. If you take a first look then you can understand that this template is basically for an e commerce website (Barling, 2011). If you look at the top right hand corner then u can find out there is the support helpline number which helps the customers to attain support from the customer representatives. Just beside the number we can also find out the member login section and the cart option and you can also find a search box just beside it. The login section helps to create a secured account for the user so that they can make all the preferences according to their own wish. Next with the help of the cart system we can add all the items that we like into cart and can also leave if for someday if they wish to buy it later. Finally the search box helps the customer to search for a specific item in terms of the requirement of the customer (Create a successful website, 2010). Finally the front page reflects the specific products that are categorized in two parts one is for men and the other is for women.
The above screen shot depicts the live chat option. The live chat option helps the customer to interact with the admin so that they can right away clear all the doubts from the admin. There are several other queries that the customers have but they could not resolve it instantly as they usually don’t have options but in this case it is clearly visible that the e commerce website has provided a specific chat option that helps the user to interact with the customers and can clear all their doubts instantly ("eCommerce", 2013). The most effective significance of the live chat is that it is available 24x7 so no matter whenever the customer have any doubt or any type of query they can directly contact the chat operator that will help them instantly and will further guide them in each step so that they don’t have to face any kind of difficulties while they visit the above E commerce website for enhancing their shopping experience. The chat facility in this specific website is much better as it provides several admin chats so that none of the clients have to wait for a long time for their admin to guide them. The live chat also enriches the complete chat experiences for the customers to a huge extent as they can also use their experience and can further refer the website to their friends so that they can enjoy their own experience and then refer it to their friends for further impacts (Ecommerce Website Optimization, 2017). This is one of the best ways in which the website can obtain good ratings and can be successful in no time for better promotion.
The product page is the most exciting page that appeals the customer much often. This is where the entire description of a project is given and the customers can easily complete all their queries. The first thing that is mentioned here is the image section that display the image of the product that is being selected by the client and the admin also makes sure that the picture looks quite attractive so that it can tempt more customers (Ghandour, 2015). Then just beside the photograph u can find the product name and the description of the product. The product describes the quality of the product and the entire details of the product that is required by the customer. The customer can go through all the details provided so that they can acquire complete knowledge regarding the project and can then move forward and buy the product by going to the buy now option or can add the item to the cart so that they can even buy it later as per their convenience. Finally the most effective section is the comment section that helps the customer to go through all the comments and get the perfect reviews that will eventually help them to determine the authenticity of the product (Singleton, 2001). All the comments and reviews that are mentioned below help them to evaluate the users comments that will complete their shopping experience on a whole and would help them to buy the products right there as they would be quite happy with all the reviews and description that is mentioned in the product Page.
Barling, C. (2011). Selling successfully online (1st ed.). West Byfleet, Surrey: Actinic Software Ltd.
Create a successful website. (2010) (1st ed.). Great Britain.
eCommerce. (2013). Controlling, 25(6), 311-311. https://dx.doi.org/10.15358/0935-0381_2013_6_311
Ecommerce Website Optimization. (2017) (1st ed.).
Ghandour, A. (2015). ECOMMERCE WEBSITE VALUE MODEL FOR SMES. International Journal Of Electronic Commerce Studies, 6(2), 203-222. https://dx.doi.org/10.7903/ijecs.1403
Singleton, S. (2001). Ecommerce (1st ed.). Aldershot: Gower Pub.
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