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The target audience for this communication consists of people and organizations who are willing to help the needy in the community. Various people such as philanthropists are instrumental in contributing to fundraiser campaigns aimed at assisting the helpless people. Also, charity organizations provide much-needed assistance to the needy (Balassiano, 2010). This audience is targeted as it is likely to be persuaded to provide funds or help in various forms to assist the sick children.
The purpose of the communication tool is to create brand awareness about the fundraiser campaign organized to help the sick children. Through the chosen communication tools, more people can be reached and informed about the campaign which is likely to increase the amount of funds obtained in the campaign. The communication tool used in the campaign is a website which will be designed to provide detailed information about the fundraising campaign.
To meet the objective of the campaign, one has to use a communication tool that can reach a wide audience at less costs. A newsletter and brochure incur more costs than a website as they have to be printed and distributed. On the other hand, a website is created using various platforms available and hosted. It can be accessed from different devices hence is the appropriate communication tool for this campaign (Evans, 2009).
The website will be marketed via social media as well as paid ads. Through social media platforms, more users can view and visit the website. Online adverts will also leveraged to reach out to the target audience and drive traffic to the website. The website requires IT experts to develop and host it as well as capital for covering labor costs and other costs incurred during development process.
The website development process includes the following activities:
Balassiano, K., & Chandler, S. M. (2010). The emerging role of nonprofit associations in advocacy and public policy: Trends, issues, and prospects. Nonprofit and Voluntary Sector Quarterly, 39(5), 946-955.
Evans, D. S. (2009). The online advertising industry: Economics, evolution, and privacy. The journal of economic perspectives, 23(3), 37-60.
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