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PRSM107 Crisis Communication

tag 0 Download 9 Pages / 2,214 Words tag 04-06-2021
  • Course Code: PRSM107
  • University: Saylor Academy
    icon is not sponsored or endorsed by this college or university

  • Country: United States


Choose one of the following industries:

4.Finance (banking /insurance)
5.Healthcare (public and private hospitals and clinics)


A. Identify externally driven crisis

B. Identify the different stakeholders affected by the crisis and explain in what manners they may be affected

C. Choose a company (operating in same industry as indicated by your teacher) and identify possible internally driven crisis incidents. Grade them from 1 to 5, five being the crisis that can most damage the corporate reputation.

D. Draw up a chart indicating in columns 1 and 2 the internal and external driven issues and in column 3 indicate which department is directly responsible (for internal driven issues we are fully aware that the ultimate responsibility lays with senior management and the C suite).

For external driven issues albeit the fact that nobody in the company is responsible, we need to put the crisis management team as those who are going to handle it. In column 4 you need to write arguments that will support/defend/protect the position of the company, but bearing in mind that you should always use an ethical approach and the values that the company "should" have.
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Total 9 pages

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