SWOT, PEST and DEMAND analysis
SWOT analysis
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Strengths
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Weaknesses
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Opportunities
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Threats
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- The only online meat business in the area
- There is a flexibility in the customisation of the cuts
- Everyday delivery available for the customers
- It is company owned and company operated Supply chain
- 24*7 operation availability.
- Potential to expand or increase the business activities and customer base globally.
- Money transaction through online mode such as electronic payment systems, which is both easier and fast and could be done sitting in part of the world.
- There is a flexibility on product, pricing and distribution of the meat
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- As it is a start-up business, hence, the brand name is weak and this in turn is possibly to influence the attraction, trust and reliability of the customers towards the business.
- Lack of standards on the processes.
- Low level of staff involvement and motivation
- High rate of staff turnover
- There are still a huge number of customers who prefer to go a buy products such as meat and fish like food products by personally visiting the market instead of buying them through internet.
- Work inefficiencies from the part of the staffs
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- Reach to new potential markets
- Diversifying the business by introducing of new products apart from just supplying meat. For example, poultry eggs, fishes
- Increase of brand name and image among the customers
- Increase of internet users
- Increase in investment opportunities
- Being more stylish, easier, faster and better
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- Increase in intense or strong competition in the market
- Possibility of poor customer service
- Change in tastes of the customers and that of the meats as well because of use of preservatives
- People becoming more health conscious and turning vegetarians
- Increase in the substitute products. For example by the Cattle Stations
- Dishonest online business, which could damage or ruin the faith and confidence of the customers in the enterprise.
- Poor growing season due to changes in weather condition, which would affect the production and sale.
- Taking into consideration the rapid growth of e-commerce as well as the amount of the tax revenue that is lost to it, the government could write the legislation for imposing the tax on all the online related sales. This in turn would remove one incentive to conducting such business online.
- Loss of major and potential customers
- Customers are highly privacy concerned now-a-days and therefore, there are customers who prefer not to give any kind of personal data and information as they fear that those information would be misused and would lead to spam e-mail.
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PEST analysis
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- Political- The changes in the political trends effect the food supply industry (Popkin and Hawkes 2016). The food restaurants and food supply businesses in Australia are adding healthier options on their menus because the public health policies in the country is pushing for the foods with lower sugar and sodium intakes. The present policies push for the public for becoming more conscious while buying foods (Crino et al. 2015). For instance, as one of the parts of Health Menu Choices Act, the food services in Australia with more than twenty locations are now required to post the number of calories for drinks and food openly. Such a change could influence the purchases of the food like meat for the country. With the same, the public health policies are now encouraging the customers to make healthier choices in recent years.
- Economic- The country state and the rate of unemployment could influence the food industry. The healthier foods are pricier than the fast food and the easy to make meals (Khoury et al. 2014). With the same, the rate or employment in Australia is moderate hence, much people could afford to buy meat and pricy foods in their day to day lives. However, the taxation, rate of interest and the customer spending influence the opportunities and the options that are present in the food industry.
- Social- With the growing health consciousness among the individuals, their tastes are also changing (Warner et al. 2017). People now prefer fresh and healthy food in their diet. With the same, there is an increasing company and brand image within the citizen. Hence, buying meat from any online source could be a very thoughtful decision for them.
- Technological- It is to note that technology could give a very competitive edge for this business. It is necessary for creating packaging, labelling of the meats as well as their production in efficient manner (Rayna and Striukova 2016). As this business is in its initial stage, hence, it might be lacking in terms of technological power as compared to the other food-based corporations.
DEMAND analysis
What the organisation need from its staffs?
This online meat supply chain company wants its workers to be ethical and loyal to both the organisation as well as the customers. It needs them to have skills and capacity to do the work in efficient manner and deliver the products to the right customers at the right time. Also, the workers must be potential enough to give high productivity to the organisations. With the same, they also want them to have the capacity and the capability of delivering its business outcomes in present as well as into the future.
Where does the organisation need its workforce to be located?
The organisation needs its workforce to be located in a place that is near to its target market as well as the suppliers so that delivering of the products and purchase making is both easier and effective.
What does the organisation expect from its suppliers?
The suppliers need to be ethical and reliable as well as must supply the products at right time and whenever there is necessity to do that. The suppliers should not make use of any unethical ways to keep the products fresh and consumable.
Business Strategy
a. What market are we addressing?
- We are addressing the Muslim community all around the world. Also, we will target supply of Halal and healthy meat to the Muslim community all over the world. This service will also target the important market of sacrificial animals. We will start our service in Jakarta and Melbourne initially as Melbourne is a hub of large population and Jakarta would be providing us with the benefit of annual sale for the sacrificial festival of theirs. Our major targeted initial costumers will be cities of Sydney, Melbourne, Birmingham, Jakarta, Karachi, Dhaka, Cairo, Lagos and Istanbul.
b. Who are our potential customers?
- Our potential customers are the Muslim community as there are about 2 Billion Muslims who practice the annual sacrifice of animals which include, several types of animals. All around the world this market covers around 12 Billion dollars a month before the festival. We are focusing and targeting that market as it is difficult for people to arrange and slaughter animals themselves. With the same, we will be facing direct as well as indirect competitors in this venture.
c. What will we use as our selling points?
- Meat is a major source of daily food requirements for human beings
- Each and every household or restaurant needs supply of meat.
- The quality of our meat is high
References:
Crino, M., Sacks, G., Vandevijvere, S., Swinburn, B. and Neal, B., 2015. The influence on population weight gain and obesity of the macronutrient composition and energy density of the food supply. Current obesity reports, 4(1), pp.1-10.
Khoury, C.K., Bjorkman, A.D., Dempewolf, H., Ramirez-Villegas, J., Guarino, L., Jarvis, A., Rieseberg, L.H. and Struik, P.C., 2014. Increasing homogeneity in global food supplies and the implications for food security. Proceedings of the National Academy of Sciences, 111(11), pp.4001-4006.
Popkin, B.M. and Hawkes, C., 2016. Sweetening of the global diet, particularly beverages: patterns, trends, and policy responses. The Lancet Diabetes & Endocrinology, 4(2), pp.174-186.
Rayna, T. and Striukova, L., 2016. From rapid prototyping to home fabrication: How 3D printing is changing business model innovation. Technological Forecasting and Social Change, 102, pp.214-224.
Warner, K., Goodman, M., FitzSimmons, M. and Allen, P., 2017. Shifting plates in the agrifood landscape: the tectonics of alternative agrifood initiatives in California. In The Rural (pp. 149-164).
