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Quality Management Organizational Excellent

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Introduction:  In the case study, it is been pointed out that the team at Fire art is not able to collaborate and develop positive synergies amongst the team mates. A new director of strategy has been appointed just now and he has a sole task of building and managing the team. Teamwork being essential to an organisation’s success, the onus is on Eric for the same.

In the process, there are certain difficulties as some of the mangers at fire art are not able to contribute much to the team as their views and opinions are suppressed by director of sales and marketing, who in himself is a management personality with bundles of energy exuberating out of his personality. The problem with him is, difference in ideology in comparison to other team members, due to which tension prevails due to team meeting.

In the report it will be discuss as to what are the problems faced by the organisation due to lack of team work, what are the challenges hurdling the process , and using some organisational theories , how the problems can be turned over. Also, would analyse possible solution for the problems in order to create an atmosphere of great team work and cohesion in the system, where everyone is working towards one collective goal of company’s success. The reason for emphasis on team work is, because, great teams form the pillar of successful companies.

Importance of work groups/teams:

  • It empowers team members with good accountability towards their job, a sense of ownership, higher decision making power, and thus boosts the morale of an employee(Lynn, Plat & Reilly, 2016)
  • Helps organisations to capitalize on the knowledge and the motivation of the team members (Goetsch & Davis, 2014)
  • Helps the organisation in loosing of its bureaucracy and promotes greater flexibility and responsiveness.
  • Serves as a pool of multiple free lowing ideas, which further leads to better strategic decision making (Hu & Liden, 2015)
  • Develops a sense of responsibility amongst individual team members and they make it a personal mission to achieve organisational goals.

Problem at Hand: Failure of team work

The company in the case study is Fire art, a family owned business, successfully running for last 80 years and serving the Midwestern clients, and has positioned itself in the mind-set of consumer as high quality and high pricing company. With the advent of globalization and changes in the technologies, cheaper machinery and many players, the sales of the companies are falling rapidly. Hence, the burden is on the managers to come up with the strategies to buckle up and increase the sales, the same can be achieved only with contribution of everyone and all of them coming together as a team.

Major challenge at hand is, the director of sales and marketing, Mar. Randy’s attitude towards the fellow team mates and other divisional managers, it comes as the biggest hurdle in the creation of positive synergies towards a common goal. Mr Randy believes that, groups in companies are absolutely useless and consensus is a mediocre concept. He also has another belief, in which he believes strongly that, in a company it’s only efforts of meticulous people who comes up with a brilliant plan and strategy, and rest everyone just follow the leader, disbeliever of team work and team efforts. This burning issue is leading to a lot of friction among the fellow team mates, due to which, not even one team meeting has been successfully conducted, leaving Eric in absolute distress.


Possible solution to the problem:

  • Team building activities helps the team members get out of their zones and break the cultural barriers, which could possibly cause friction among the team members. The team building activity will help them open up to each other and create an atmosphere of friendliness despite the individual positions (Levi, 2015)
  • Personnel counselling of Mr Randy with the HR head or a person of higher experience than him, and make him understand the importance of team work and the possible benefits for the organisation. Also, it is important to make him understand; team work will not make him loose his individuality, but, would increase his respect in the eyes of his team mates (Brand, 2014)
  • Inculcate a habit of posting anonymous feedback after every team meeting or in general business operations, this will help the management in analysing problems with certain employees, which then could be tackled with the help of counselling (Tucker & Abbasi, 2015)
  • It is must and should that division of work should be clear, no one can interfere in the work of other person, until and unless required. This division of work would keep all the employees in the limits of their task and prevent any poking from other team members(Chimel, Fraccaroli & Sverke, 2017)
  • Another important aspect of successful team meeting is presence of a strong influential meeting coordinator. His role is to ensure everyone participates and contributes towards the objectives of meeting .He should ensure the decorum and timelines of the meeting and also make it really fruitful, with clear identified goals to focus in meetings, the participation would increase. The meeting coordinator should also take care of any miscreant, whose only purpose is to waste the time of other team members by disrupting the meeting, such person should be dealt with authority and harshness even after repeated warning (Li & Lam, 2013)
  • Tuchman teamwork theory should be put to use in the organisation. The theory has 4 components attached to it, starting from forming, storming, norming which ultimately leads to performing. This framework, if adopted would drastically improve the team meeting at fire art and lead to developing of positive synergies.(Betts & Healey, 2015)


Fire Art Company is in the business of making wine goblets, beer steins, ashtrays and other glass novelty since last 80 years. It’s a family owned business which has earned its reputation in the market because of its high quality. It is considered to be one of the best in the marketing. The company in the recent times is not able to live up to its potential and the sales are going down. The management wants to rework on the strategy and it requires cooperation from every individual members. Some miscreant is not allowing this to happen. Certain techniques can work in the favour of company which would help them in conducting successful team meetings, some of the strategies as discussed are counselling, team building activities, feedback sessions, division of work. Truman’s revolutionary theory on team work is of great advantage for any company who wants to have constructive team meetings, using all the above would help Eric in getting desired outcome from the team meetings.



Lynn, G.S. Polat, V. and Reilly, R.R 2016, Team Trust and Team Learning in New Product Development Projects. In Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era(pp. 639-640). Springer, Cham.

Goetsch, D.L. and Davis, S.B., 2014. Quality management for organizational excellence. Upper Saddle River, NJ: Pearson.

Hu, J. and Liden, R.C., 2015. Making a difference in the teamwork: Linking team prosocial motivation to team processes and effectiveness. Academy of Management Journal, 58(4), pp.1102-1127.

Levi, D., 2015. Group dynamics for teams. Sage Publications

Brand, T., 2014. Basic counselling skills. SAMJ: South African Medical Journal, 104(7), pp.510-511.

Tucker, R. and Abbasi, N., 2015. The architecture of teamwork: examining relationships between teaching, assessment, student learning and satisfaction with creative design outcomes. Architectural Engineering and Design Management, 11(6), pp.405-422.

Chmiel, N., Fraccaroli, F. and Sverke, M. eds., 2017. An Introduction to Work and Organizational Psychology: An International Perspective. John Wiley & Sons.

Betts, S. and Healy, W., 2015. Having a Ball Catching on to Teamwork: An Experiential Learning Approach to Teaching the Phases of Group Development. Academy of Educational Leadership Journal, 19(2), p.1..

Li, M.P. and Lam, B.H., 2013. Cooperative learning. The Active Classroom, The Hong Kong Institude of Education.


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