country
$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

RACV Roadside Assistance Marketing

tag 0 Download7 Pages / 1,554 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT

Question:

Discuss about the RACV Roadside Assistance Marketing.
 
 

Answer:

Introduction to RACV Roadside Assistance

RACV Roadside Assistance is a company that helps the motorist and the vehicle owners in the services of their vehicles in case of any mechanical failure (@RACV, 2018).

RACV Roadside Assistance’s association with the 4P of marketing

One of the basic models for marketing and implying the concept of marketing theories is the implication of the marketing mix technique in the process. The importance of Marketing Mix in the business of any type of sector is of great importance including the sectors related to service industry (Gordon 2012). RACV Roadside Assistance is associated with the 4 P’s of marketing in every sense of the service sector marketing mix theories. The 4 Ps of marketing are Price, Product, Promotion and Place (Singh 2012).

Price – The price of any service plays a major role in the marketing and success of an industry and brand in the service sector. RACV Roadside Assistance is one of the major companies in Australia that deals with the various types of mechanical services related to cars and their services (Riaz and Tanveer 2012). The price point of the brand is one of the major positives as it is comparatively affordable than then other brands of the sector. The weightage of the price point of the marketing mix is high in case of the said brand.

Product – The services offered by the RACV Roadside Assistance is one of the major plus points of the company as it offers an array of various products in the service sector. The different types and varieties of products majorly make the customers go for the services related to the brand and not for the competitive companies (Huang and Sarigöllü 2014). This makes sure that the brand have a comparative advantage over the others. The weightage of the product point of the marketing mix is high in case of RACV Roadside Assistance.

Promotion – Promotion plays a major role in the profit and sales of any sector and RACV have a moderate level of marketing promotional style. Being one of the oldest brands in Australia, it does not feel the need to do adequate marketing due to the popularity level which can hamper the brand in future (Posner, Williams and Posner 2015). It needs to gear up on the marketing part in order to gain advantage over the others. The promotional point of marketing mix of RACV Roadside Assistance is low to medium in the service sector.

Place – Place of any service industry plays a vital role in the marketing of a brand. If the brand and the services have a good place of existence, there is a possibility that the brand will get competitive advantage over other brands in the sector. RACV Roadside Assistance is located at convenient locations all across the country providing a decent place of working in the marketing mix of the brand (Bernhardt, Mays and Hall 2012). Still, there is scope of improvement in the number of places that can have service point so that all the places can get access to the service. The place point of marketing mix of RACV Roadside Assistance is medium to high in the service sector.

 

Recommendation to change one of each of the Ps of RACV Roadside Assistance

There are certain recommendations that are to be implied on each of the Ps of the Marketing Mix of RACV Roadside Assistance Company to make the whole aspect of marketing mix perfect for the company. The recommendations for each of the 4Ps of the marketing mix are as follows –

Price – One of the basic recommendations in terms of price is the various offers and discounts that can be given to the loyal and new clients to promote the business concepts. Loyalty bonus can be provided to the old customers to retain them and not deviate to other brands of the same genre.

Product – Product can be improved and should be made more inclusive to make the whole affair more customer-friendly (Jordan 2014). Customer service in terms of the products should be improved at large to make sure that the product variation improves with time.

Promotion – Promotional part of the company should be improved to a great extent to make the whole brand more convenient to the customers and make new customers get to know about the brand in a short time. Social media can be implied in various forms to increase the promotion part of the brand.

Place – The places that are not inclusive under the service of RACV Roadside Assistance should be included under the arena of the brand to make the brand reach a greater number of customers within a short period.          

Two areas of customer dissatisfaction and two recommendation for each of the area

One of the major shortfall that RACV Roadside Assistance has is the amount of promotion and offers that the brand offers its customers as a result of which the customers are opting for the competitive brands in place of this. Another reason of customer dissatisfaction that has affected the brand is the number of places where the brand gives services to its clients which is considerably lesser than what is required in the current situation and demand of the customers.

In case of the promotion and offers problem of the brand, some major recommendations can be given that can help the brand to achieve the level of business that it has the potentiality to achieve but is lacking at some points. The brand can start offering membership cards to all the loyal customers which will provide them with yearly discounts at all services and products purchased by the customers (Tran 2017). The cards and the coupons can also make them earn reward points that will enable them for cashback. In such ways both the problems can be solved at one effort as the customers will be the source of promotion for the brand at personal level and social media channels when they will receive the different amount of facilities from the brand. Moreover, the various types of promotional instincts like sharing the brand on social media and recommendations from other clients can also help the new customers earn some kind of benefits that will lure them for future.

In case of the place problems, then the customers can establish various kinds of service points in different parts of the country for the better convenience of the customers. The customers need not come to a specific place for their services which will attract newer customers from various other places of the country (Kim and Ko 2012). In addition, home services can also be introduced by the company to make sure that the customers get the desired services of their cars at their homes which will save them from the hassle of taking their cars for servicing purposes.

Reflection of the assessment

When I assessed the marketing mix of RACV Roadside Assistance and analysed the 4Ps of marketing in association with the same, I came across certain benefits and negatives of the brand that needs to be assessed to make sure that the brand reaches heights of success. The positives of the brand in terms of marketing mix is the price, products and place point that gives the brand heights of success. There are certain aspects of the marketing mix that needs to be improved in order to make the company have better opportunities for the same. RACV Roadside Assistance provides a number of benefits to the customers and clients on the basis of a number of opportunities and marketing strategies that the customer has. When analysed the marketing mix and the 4 Ps associated with the same, I found that the company is faring well in relation to the other companies but needs improvements in some sectors which can be done in the same.

 

References

@RACV. (2018). RACV | Roadside Assist, Car Loans, Insurance & Travel. [online] Available at: https://www.racv.com.au/ [Accessed 4 Jul. 2018].

Bernhardt, J.M., Mays, D. and Hall, A.K., 2012. Social marketing at the right place and right time with new media. Journal of Social Marketing, 2(2), pp.130-137.

Gordon, R., 2012. Re-thinking and re-tooling the social marketing mix. Australasian Marketing Journal (AMJ), 20(2), pp.122-126.

Huang, R. and Sarigöllü, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. In Fashion Branding and Consumer Behaviors (pp. 113-132). Springer, New York, NY.

Jordan, C., 2014. RACV takes a global approach to road safety. Journal of the Australasian College of Road Safety, 25(3), p.56.

Kim, A.J. and Ko, E., 2012. Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), pp.1480-1486.

Posner, H., Williams, S. and Posner, H., 2015. Marketing fashion: strategy, branding and promotion. Laurence King Publishing.

Riaz, W. and Tanveer, A., 2012. Marketing mix, not branding. Asian Journal of Business and Management Sciences, 1(11), pp.43-52.

Singh, M., 2012. Marketing mix of 4P’s for competitive advantage. IOSR Journal of Business and Management, 3(6), pp.40-45.

Tran, H., DIGITAL COUPONS TECHNOLOGY INTERNATIONAL LLC, 2017. Service provider system and method for marketing programs. U.S. Patent 9,842,337.

Download Sample

Get 100% money back after download, simply upload your unique content* of similar no. of pages or more. We verify your content and once successfully verified 100% value credited to your wallet within 7 days.

Upload Unique Document

Document Under Evaluation

Get Credits into Your Wallet

*The content must not be available online or in our existing Database to qualify as unique.

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2019). RACV Roadside Assistance Marketing. Retrieved from https://myassignmenthelp.com/free-samples/racv-roadside-assistance-marketing.

"RACV Roadside Assistance Marketing." My Assignment Help, 2019, https://myassignmenthelp.com/free-samples/racv-roadside-assistance-marketing.

My Assignment Help (2019) RACV Roadside Assistance Marketing [Online]. Available from: https://myassignmenthelp.com/free-samples/racv-roadside-assistance-marketing
[Accessed 11 August 2020].

My Assignment Help. 'RACV Roadside Assistance Marketing' (My Assignment Help, 2019) <https://myassignmenthelp.com/free-samples/racv-roadside-assistance-marketing> accessed 11 August 2020.

My Assignment Help. RACV Roadside Assistance Marketing [Internet]. My Assignment Help. 2019 [cited 11 August 2020]. Available from: https://myassignmenthelp.com/free-samples/racv-roadside-assistance-marketing.


Marketing assignments are quite tough when you need to analyse in details any company. Moreover it is time consuming as you need to know the ins and outs of the company before doping a proper analysis. SWOt analysis of companies are a part of most marketing assignments. To do a class apart SWOt analysis, hire us. We provide SWOT Analysis template like and SWOT analysis for all the companies Zara, Apple, Cocacola. Our team comprises of top shots from the industry who have spent long time in different business scenarios and have PhD holders specialising in different marketing topics. Get to know how quality SWOT Analysis is done from us.

Latest Marketing Samples

GAST601 Gastronomy

Download : 0 | Pages : 3

Answer: Indian Cooking- Mainly About Vegetarian Cooking According To Hindu Religion  India is a widely diverse country with a huge variety of food cuisines that is available in both vegetarian and non vegetarian options(Fisher, 1998; p- 283-285).  The various ethnic ,cultural, the religious aspect of people and the geographical location plays a vital and important role in terms of food preferences and cooking style in India(Santich,...

Read More arrow Tags: New Zealand Auckland Gastronomy Other 

MKT601 Contemporary Marketing

Download : 0 | Pages : 3

Answer: Identify and evaluate the social media marketing strategy for Kylie Cosmetics Introduction The presentation will identify and evaluate the social media marketing strategy used by Kylie cosmetics Kylie Cosmetics Company of America is chosen for this presentation The Cosmetic firm is considered to be the fastest-growing beauty brands of the nation The company provides wide range of cosmetics and beauty products Comp...

Read More arrow Tags: Australia Sydney 29 contemporary marketing Other 

MKT860 International Marketing

Download : 0 | Pages : 18
  • Course Code: MKT860
  • University: Ulster University
  • Country: United Kingdom

Answer: Introduction: The International marketing can be essentially described as a step which is generally undertaken by an enterprise in order to extend the overall operations around the globe. In regard to this, the International marketing as a strategy can be defined as the overall strategy adopted by the enterprise to expand in the market and to be able to establish the operations successfully. The previous assessment identified the suit...

Read More arrow Tags: United Kingdom Lewisham 29 INTERNATIONAL MARKETING Other 

BUS491 Principles Of Marketing

Download : 0 | Pages : 17
  • Course Code: BUS491
  • University: Al-Yamamah University
  • Country: Saudi Arabia

Answers: Introduction  Marketing principles or the principles of marketing are considered as marketing concepts which companies utilize an operative marketing approach. They are identified as principles upon which companies construct product promotion policies. Business organizations employ the marketing principles for the effective advancement and endorsement of goods, products or services. Marketing is the aspect of business that is hi...

Read More arrow Tags: Saudi Arabia Jeddah 29 Principles of marketing Other 

BCM105 Economics For Business Module

Download : 0 | Pages : 10
  • Course Code: BCM105
  • University: Amity University
  • Country: India

Answer: Introduction The intervention of government in the market depends on various conditions. The intervention of government in the business practices is a means of controlling unnecessary activities in the market where business organisations operates their operations against each other. The government also intervene in the economy when market faces tough situation related to demand and supply or facing challenges in coping with inflation ...

Read More arrow
Next
watch

Save Time & improve Grade

Just share Requriment and get customize Solution.

question
We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

1,382,993

Orders

4.9/5

Overall Rating

5,085

Experts

Our Amazing Features

delivery

On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.

work

Plagiarism Free Work

Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.

time

24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.

subject

Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.

price

Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 4/5

1309 Order Completed

100% Response Time

Gemmie Chen

MSc in Nursing

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2632 Order Completed

100% Response Time

Albert Ambrosio

MSc in Nursing

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

234 Order Completed

100% Response Time

Samantha Ji

PhD in Chemistry with Specialization in Organic

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

265 Order Completed

97% Response Time

Ken Campbell

MSc in Electrical Engineering

Wellington, New Zealand

Hire Me

FREE Tools

plagiarism

Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.

essay

Essay Typer

Get different kinds of essays typed in minutes with clicks.

edit

GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.

referencing

Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.

calculator

Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability

1

1

1

Your Approx Earning

Live Review

Our Mission Client Satisfaction

Awesome work. Awesome response time. Very thorough & clear. Love the results I get with MAH!

flag

User Id: 383727 - 31 Jul 2020

Australia

student rating student rating student rating student rating student rating

Work was done in a timely manner took it through grammarly checked for plagiarism very well satisfied

flag

User Id: 463334 - 31 Jul 2020

Australia

student rating student rating student rating student rating student rating

Great work for the short notice given. Thank you for never disappointing and helping out.

flag

User Id: 194216 - 31 Jul 2020

Australia

student rating student rating student rating student rating student rating

I received a full point on the assignment. Thank you for all the help with the assignment.

flag

User Id: 411395 - 31 Jul 2020

Australia

student rating student rating student rating student rating student rating
callback request mobile
Have any Query?