I am involved in the business activities for the past three years. Being a budding entrepreneur I have faced several hurdles in performing of the correct marketing activities and also successfully taking into consideration the target population. When the module was started I did not had much knowledge of the marketing concepts which has an important role in the growth of a particular business. The scope of the marketing research provides the significant information associated to the brand image, customer satisfaction, and reputation and also provided valuable information from the reviews and feedback of the customers which has aided in the improvement process of the business. In the recent times it has been observed that there have been paradigm shifts in the field of the marketing research. The various type soft the global advances in the economies has brought about new opportunities to explore the potential of the market research which has made a lead to in to the international market. The curriculum of the study has provided me with the opportunity in able to understand the basic concept of the marketing research and he various types of the significance in the application of the same. For the purpose of the effective and systematic market research projects are taken which are significant with the present situation of the organization and the various types of the scopes required understanding the requirement of the customers.
Prior to this course I used to think that the market research is a process to procure the information about the requirements and the potential customers, this module has let me know about the entire process of the marketing research. With thorough planning of the assessment I have received the proper knowledge of drafting the proposal, planning of the research proposal, collection and analysis of the information. In the learning process I got to know about my strengths and weakness. The several planned seminar during the conducted during the class lectures taught me about the various procedure of data collection, designing of the questionnaires, analysis of the information and the various patterns of the customer behavior and the attitudes. The difference in the behavior of the attitudes was studied through different cultures and the nationalities. These included the finding of the new avenues and discovery of the useful business environment. The continued lecture for a period of 12 weeks was more like a practical assessment of the real life business challenge and after completion of the module I feel confident and more prepared to face any kind of challenge in the business.
After completion of this course I am more aware f the marketing activities and moreover the assessment of the various complexities of the task has uplifted my knowledge on the corporate reputation, and management of research project and in dept analysis of the qualitative data. My perception changes during the formulation of the research when I found that it is not to mandatory that the attitudes of the customers will transform into behavior. Based on the several findings I can understand that even if the corporate image gets hampered it can be still managed and recovered. The study has enhanced my capabilities to designing of simple and to the point surveys. We have also gained knowledge on how to conduct face to face interview and the various type of then significance of the market research. For the purpose of then assignment we have reached to the customers and higher management of Volkswagen dealerships which helped in the data collection of the research problem. It proved me with several insights on the various type of the information related to the market research. The entire procedure helped me to extract the relevant information and persuade the people to extract relevant information relate to the company. I personally feel content as the assessment in the group was a vital step in getting an opportunity to know the people and use the specific skills in the similar area. My weakness was curbed by the support of the other member of the team. This further shows that the entire success of the project was an outcome of the great team effort.
I personally feel that the learning of the various types of the concepts related to marketing research has led to the systematic process for the data collection and given an effective result. Then course has further introduced me to the significance of the market research in the world of the business and then various type of the techniques required to carry out for a successful research program. I have also able to understand that the various method of the collection of the secondary data which has proved to be useful in the process of perception and understanding of the customer expectation from a particular brand of product. The project has also taught me the communication of the important aspects of the marketing research project, both within the customers and within then research teams. Communication has an important role to play in formulation of a research project.
I hereby conclude by stating that the course has played a pivotal role in understanding of the marketing research and the significance in the improvement of the business. This particular module has encouraged me to learn about the selected organization in three years of my time. Before the assignment of this course I was not sure about the analysis of the quantitative analysis of the data. But after the completion of the course I felt very informative to extract the data from the graphs and stats and the numbers which have been enhanced. I further believe that this course has let me to think about the course to think more rationally and also analyzing the various type of the facts. Although there is some weakness persisting but the module has provided me with such a strong foundation that I will be able to overcome any type of weakness and the work upon my strengths.
Bennett-Levy, J. and Padesky, C.A., 2014. Use it or lose it: Post-workshop reflection enhances learning and utilization of CBT skills. Cognitive and Behavioral Practice, 21(1), pp.12-19.
Boud, D., Keogh, R. and Walker, D., 2013. Promoting reflection in learning A modeli. Boundaries of adult learning, 1, pp.32-57.
Boud, D., Keogh, R. and Walker, D., 2013. Reflection: Turning experience into learning. Routledge.
Edwards, R., Hanson, A. and Raggatt, P., 2013. Boundaries of adult learning (Vol. 1). Routledge.
Emily Hayden, H., Moore-Russo, D. and Marino, M.R., 2013. One teacher’s reflective journey and the evolution of a lesson: Systematic reflection as a catalyst for adaptive expertise. Reflective Practice, 14(1), pp.144-156.
Häkkinen, P., Järvelä, S. and Dillenbourg, P., 2013, April. Group reflection tools for virtual expert community–REFLEX Project. In International Conference of the Learning Sciences: Facing the Challenges of Complex Real-world Settings (p. 203). Psychology Press.
Leinonen, T., Keune, A., Veermans, M. and Toikkanen, T., 2014. Mobile apps for reflection in learning: A design research in Kâ€12 education. British Journal of Educational Technology.
Moon, J.A., 2013. Reflection in learning and professional development: Theory and practice. Routledge.