A title should summarise simply the main idea of the proposal. You may want to use a colon to separate the main idea and a further explanation/elaboration of the main idea (e.g.CSR: Does it influence consumers in the banking sector?)
Explain your reason for selecting this area of study and why it is interesting and relevant. State your research question and associated aim(s) and objectives i.e. what you want to achieve and how. State the scope of your study: what will you include and what will you not include?
Support your choice of methodology with methodology texts and texts that have used your chosen methodology. Highlight the importance of research in this area/the lack of research in this area. Show how your project relates to literature in your topic area in general.
A statement of the methods you propose to use and a justification for choosing these methods in preference to others.
Discuss the specifics of the method(s) you will use. What data sources will be used and what will count as data in your research project.