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Question:

What is the KFC ?
 
 

Answer :

Introduction

KFC is the fast food joint standing for Kentucky Fried Chicken. It is a fast food chain which specializes in fried chicken which was first served around the time of the Great Depression. The first food joint of KFC was opened in North Corbin some 87 years ago in 1930, and the founder of this big chain is Colonel Harland Sanders. This food joint gave its first franchise in 1952 which was opened in Salt Lake City, Utah.

Product

KFC has several outlets all over the world in the current market scenario. People are fond of the fried chicken they offer to the public (Jurevicious 2013). The food joint provides the single product, for which it is famous worldwide is the fried chicken.  Served in various forms such as spicy, not spicy, popcorn, wings or pieces, this joint is the favorite of the people who are in love with chicken.

This product’s need came into being when its founder realized that this restaurant could grow with the help of franchise. Prior to the Colonel Sanders used to sell the chicken just on a roadside restaurant during time of the Great Depression. After the selling of franchise and slowly opening of over 20000 outlets all over the world, this company, KFC, has emerged to be second  most famous food outlet chains of the world (Bhasin 2016).

It has been over 87 years this company came into being and it has just grown with the time. Even after so many years, this company in the product life cycle graph is one the second phase i.e. the growth phase. The sales of KFC have increased and the profits of it are increasing with time. Even after years of being famous in the market, it has not even reached the maturity period with the profits and sales just increasing without the input of minimum discounts and advertisements.

Process

The whole selling and distribution process of KFC is very simple and sorted kind of. The recipe of the fried chicken of the KFC is the secret of the trade and the whole salts and mixtures of it are just revealed to the leading people. The outlets are sent with everything prepared and they cook and sell the product.

The company has a very good safety program as it has been over 87 years that the company has been established and there has not been a single case where the secret of this delicious fried chicken has been revealed. The trade secret remains as it is (Haseeb. 2015).

The franchises are given after a lot of scrutiny and the cooks and the chefs are selected after a lot of scrutiny and checks too. Hence, the whole process of the selling is an easy one.

 

Location

The first restaurant of this chain was opened in year 1930 and in the year 1952, the second restaurant of this chain was opened as a franchise. It has been over 87 years that the first KFC outlet was established in Kentucky City (Kasi. 2015). Since the first year it was opened it has grown to 20,000 outlets all over the world. In the current scenario, almost every city of the world has one KFC outlet in them which is always filled with people enjoying the delicious fried chicken there.

Supply Chain

The supply chain of this food chain is a simple one. The cooks and chefs are the local people who are selected after scrutiny and a lot of check. The owners of the franchise have the right to choose the cooks and chefs. After this the outlets fix with the local dealers for fresh chicken which is approved by a person from the head office of the area belonging to the company that it is on compliance with the standards of the company or no. The secret recipe and the mix of all the recipes are sent as secrets to the people concerned who are given to the respective outlets. Utmost secrecy is involved. The people over the counters take the orders of the customers.

The feedback forms for the customers are available around the counters and there is option to send mails at the email ID for the queries, complaints or suggestions.

Recommendations

There are no set recommendations which I would suggest as the company complies with almost everything. The owners of the company are well aware about the need and tastes of the people and they have supplied them with it. With the consistent fulfillment of demands of the people, KFC has emerged out to be the second leading fast food joint of the world.

 

References

Bhasin, H 2016, marketing91.com, viewed 16 April 2017, <https://www.marketing91.com/swot-analysis-of-kfc/>.

Haseeb. 2015, marketingdawn.com, viewed 13 April 2017, <https://marketingdawn.com/swot-analysis-of-kfc/>.

Jurevicious, O 2013, strategicmanagementinsight, viewed 16 April 2017, <https://www.strategicmanagementinsight.com/swot-analyses/kfc-swot-analysis.html>.

Kasi. 2015, marketingmix.com, viewed 16 April 2017, <https://marketingmixx.com/marketing-basics/swot-analysis-marketing-basics/174-kfc-swot-analysis.html>.

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