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Research Of Franchise Business Model In Australia

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Question:

Discuss about the Research Of Franchise Business Model In Australia.
 
 

Answer:

Introduction:

This report will define the outline in the research proposal for research. This research is being conducted on the future of franchise business model in Australia. The research is to explore that what is the growth of the franchise business in Australia and what is the future scope for franchise business in Australia. The franchise business in Australia has recorded a rapid growth for few years. Franchising in Australia is considered as most flourishing sectors of the economy. It is well reputable format for doing business in Australian economy (FCA, 2017).  Around 80000 business units are operating under the franchise business format in Australia. The average growth of these sectors is 3.4% in Australia. It contributes around 178 AUD billion of the total revenue for economy (IBSWorld, 2017). This proposal is about the outline the elements of the research to be conducted for exploring the future scope of franchise business in Australia. This research proposal will include research title, research purpose, significance of the research, research methods and methodology, ethical consideration, research outcomes and limitations, and conclusion and recommendation.

Findings: Title:

What is future scope of Franchise business model in Australia?

Purpose:

The main aim of this research is to identify the future scope of franchise business model in Australia. In order to fulfill the main research aim following objectives have been designed:

  • To understand the concept of franchise business model
  • To explore the types franchise business in Australia
  • To identify the benefits of franchise business in Australia
  • To evaluate the superiority of franchise business model then other kind of business model
  • To explore the present growth of the franchise business in Australia
 

Significance of the research:

This research is going to explore the potential scope for franchise business model in Australia. This topic is deemed to be appropriate in current market scenario and situation in Australia. This topic is relevant and very feasible to be studied because franchise businesses are showing rapid growth in Australia. Since last three decades, the franchise business model is recording high growth that is why it is enough feasible topics for the business research. Franchise is the model for establishing a new business like licensing, joint venture, export, subsidiary, strategic alliance, and other models.  Today, many of the organization going globally and they require to select a best profitable and effective business model to enter into international market. Possibly, this research may help them to select the business model to enter into Australian market. This research will mostly help the people interested and going to start their independent business. This research may help the SMEs and entrepreneurs going to open their own business. This research will explore the benefits and types of the franchise business model that may help the entrepreneurs in determining their business model.

At the same time, it will compare the franchise business model with other models that will show the key feature and roles of franchise business, which will back the decision of entrepreneurs and SMEs. Along with this, the research will explore the present growth of franchise business in Australia that will help business people in evaluating the business model and taking decision regarding selection of the franchise business model. Apart from this, the forecasting is basically depends of the past data. So, the research will explore the growth rate of the franchise business that may support in the evaluation of the franchise business model. Along with this, this research will help in exploring that in which sectors it is more flourishing.

Main points to be argued in the research project:

The main focus and argument in this research will be on

  • The current growth of the franchise business in Australia
  • The franchise in different business lines in Australia
  • The advantage of franchise over other business models
  • Future scope of the franchise business in Australia
  • The franchise by SMEs and entrepreneurs
 

Research methods and methodology

Research methods

Description

Selected method and justification

Research philosophy

There are two types of research philosophy include positivism research philosophy and interpretivism research philosophy.

In this research study, Interpretivism philosophy will be used. It is because positivism research philosophy provides quantitative data that helps in evaluating only the growth of franchise business in Australia (Wilson, 2014). While the interpretivism provides detailed information that will help in analyzing the research problem quantitatively and qualitatively.

Research Approach

There are two types of research approach deductive and inductive research approach.

Here, in this research study inductive research approach will be used to develop new theories and concepts that can be used practically for solving the research problem (Sessler and Imrey, 2015).

Research Design

There are two types of research design qualitative and quantitative.  Qualitative research provides qualitative information such as attitudes, opinions, gender, and perception of the participants. At the same time, quantitative research generate quantitative data base that can be measured such as height, number of persons, and others (Muijs, 2010).

In this research study, quantitative and qualitative research both will be used to gain deep insight into the franchise business in Australia (Silverman, 2016). However, quantitative will be more stressed to evaluate the performance of franchise business in Australia.

Sampling

Sampling is the process of collecting variables from the population to meet the research purpose. The samples may be drawn by using simple random sampling, quota sampling, deliberate sampling, multistage sampling and others (Wilson, 2010).

Here sample of 50 franchises will be drawn by using deliberate sampling method. The deliberate sampling method will help in selecting the most growing franchises in Australia. While the random sampling draw the samples equally.

Data and data collection method

Data may be of two types, primary data and secondary data. Primary data are those data, which is discovered first time using different methods such as observation, field trial, interview, survey and others. Secondary data may be collected from census, articles, newspaper and magazine, books, and others (Thomas et al, 2011).

In this study, both primary and secondary data will be required to accomplish the research. For primary data, survey method will be used to collect the information from the respondents. Primary data will be in the form of number of franchises, lines of franchises, revenue from franchises, business growth of the franchise and others that will be in the quantitative form. At the same time, for collecting secondary data will be in the form of benefits of franchise, types of franchise, concept of franchise and others that will be drawn from the handbooks, research papers and articles.

Data analysis and representation

Data analysis and representation is the process of sorting, analyzing and representing the data. Different statistical, economical, and mathematical tools can be used to analyze the data (Bryman, 2015).

The researcher will use SPSS, regression and correlation analysis, descriptive statistics, and Z-test will be used to process and analyze the data to convert it into meaningful information. These tools will help in deep analysis of the data (Taylor et al, 2015). At the same time, charts, tables, and graphs will be used to represent the information derived from analysis.


Primary research methods:

Research method

Description and justification

Interview

Interview is the face to face interaction between the researcher and research participants. In interview, participants will be asked some predefined questions to get the information out of them. The interview in this research will help in collecting right information as face to face interaction gives the sense whether the participants are providing the right information (Tarone et al, 2013). The interview may help the researchers in molding the questions according the mood of the respondents so that their interest can be maintained in the research.

Survey questionnaire

The researcher in this research study will also use the survey questionnaire. Survey questionnaire will collect the view of franchises. The survey questionnaire is able to provide relevant information as it is prepared based on the understanding from the literature review on the research topic and general understanding of topic (Pickard, 2012). The survey questionnaire might be sent to the participants through the mail, where researcher cannot access.  Along with this, the survey questionnaire will be comprised of rating scale and other questions that will be very easy to participants to fill up the questionnaire (Anfara and Mertz, 2014).

 

Ethical consideration:

Ethics is the set of code of conducts, norms, principles and values that have to be followed in the research process to ensure the reliability and validity of the research (Ritchie et al, 2013). The ethical consideration is vital in the research to ensure the effective research and to conduct the research effectively and efficiently. In the research, the general ethical issues are plagiarism, coercion, confidentiality of personal information, anonymity, misuse of the information, illegal purpose of the research and others (Miller et al, 2012). The use of multiple data sources may cause the potential risk of ethical issues in this research. Therefore, the researcher will consider all the potential ethical issues and conflicts properly while conducting the research. The researcher will ensure the confidentiality of the information gained from the respondents by using security system in the computer setup. The security system will protect the personal and non personal information of the respondents to ensure that the information is full of confidential and is not leaked (Flick, 2015). This will helps in ensuring the anonymity of the respondents who don’t want to be exposed before others whether they are involved in the research. In the primary research, all the ethical norms and principles will be complied with while selecting the primary research methods.

Furthermore, the researcher will not use unauthorized information to keep the research ethical. The information to be gathered from the secondary sources will be credited to its original author provided it. Proper citation will be used to give the credit to the authors for information retrieved from their publications. The free consent of the participants will be gained for conducting the research rather than coercing them for providing information (Halperin and Heath, 2012). Along with this, there will be a great integrity between primary and secondary research. The primary research will be supporting the information from the secondary research that will ensure the reliability of the research and relevancy and quality of information.

Expected outcomes and limitations:

Expected outcome:

From the research to be conducted it is expected that it will provide reliable information that will help the entrepreneurs in developing franchise business in effective manner. This research will provide the information about the franchise in different business lines in Australia. It will support the decisions of the organizations going to start their business in Australia through establishing their franchise. This research will help the entrepreneurs in evaluating the superiority and growth of the franchise business in Australia. It will help in planning the franchise business in Australia effectively and efficiently. Along with this, this research will provide the insight into the current growth and status of the franchise business in Australia. It will provide the information that will help in understanding the concept of franchise, benefits of franchise, types of franchise, and process of faranchise.

Research Limitation:

Every research carries some limitations that have to be exposed in the research report. The main limitation associated this research is the time framework for the research because the research is very wide. It requires a long time to give more effectiveness to the research result. Besides this, the research is very wide which have the chance of gaining diverse result from the result. Along with this, sampling error may be counted as the big limitation with this research due to limited time (Merriam and Tisdell, 2015). Along with this, survey will be used in this study to collect the data that is one of the most issues in this research to collect the data through survey questionnaire in limited time framework. But the research will use e-mail to send and collect the questionnaire to prevent from this limitation. Furthermore, this research focus on the exploring the growth of the franchise business in Australia to identify the future scope of franchise that does not fully meet the objective of analyzing the superiority of the franchise over other business models in Australia.

 

Research Process:

First of all, I selected a research topic that is relevant to the current business scenario in Australia. I analyzed the appropriateness and significance of the research, which ensured me about relevancy and quality of research topic. After selecting the relevant and clear research topic, it clearly defined the objective of the research to be conducted. The objective directed me for furthering the research. Then I identified that what on the research should most focus to meet the research objectives (Lederman and Abell, 2014). The main points to be argued in the research, I defined to clear the intention of the research and make the research more critical and purposeful. After this, I went to select the research methodology and method that is most important part of the research. I selected research philosophy, research approach, and research design that best suits to the research purpose and available resources. Then, I decided about the sample size to be drawn in the research and then selected a sampling method to pull out the sample from the population. After that, I selected the method for collecting both primary and secondary data. Then the data analysis and representation tools were determined to interpret the data in exact meaning (Bryman and Bell, 2015). After this, I ensured that how I will consider the ethical issues during the research and how I will eliminate the ethical issues. Eventually, I described the possible outcomes and results of the research that what result the research will provide possibly and what limitations the research carries.

Conclusion and Recommendation:

From the above, it can be concluded that the research to be conducted will be on identifying the future scope of the franchise business in Australia. It is found that this topic is appropriate and feasible as it is well relevant to most flourishing business sectors in Australia that may somehow helpful for SMEs and entrepreneurs. Furthermore, the researchers will use interpretivism research philosophy, inductive research approach, and qualitative and quantitative research design. The deliberate sampling method will be used to draw the samples. Survey questionnaire for primary data and books, research papers, and articles for secondary data will be used. The researcher will use SPSS, statistical and economical tools, graphs, tables, and charts for the analysis and representation of the data. Along with this, it is found that there is limited time available for the research and it is somehow cost constrained also. The email survey questionnaire is very time consuming in the research project. Therefore, it can be recommended that researcher mostly focus on the interview of the participants that will help in gaining the instant reply from respondents. Apart from this, the researcher should focus on the reliability and quality of the data to meet the objectives of the research successfully.

 

References:

Anfara Jr, V.A. and Mertz, N.T. eds. (2014). Theoretical frameworks in qualitative research. New York: Sage publications.

Bryman, A. (2015). Social research methods. USA: Oxford university press.

Bryman, A., & Bell, E. (2015). Business research methods. USA: Oxford University Press.

FCA, (2017). The peak body for Australian franchising. Retrieved from https://www.franchise.org.au/franchising--an-introduction.html

Flick, U. (2015). Introducing research methodology: A beginner's guide to doing a research project. USA: Sage.

Halperin, S. and Heath, O. (2012). Political Research: Methods and Practical Skills.UK: OUP Oxford.

IBSWorld (2017). Franchising in Australia. Retrieved from https://www.ibisworld.com.au/industry-trends/market-research-reports/thematic-reports/franchising.html

Lederman, N. and Abell, S. (2014). Handbook of Research on Science Education. UK: Routledge.

Merriam, S. B., & Tisdell, E. J. (2015). Qualitative research: A guide to design and implementation. USA: John Wiley & Sons.

Miller, T., Birch, M., Mauthner, M. and Jessop, J. eds. (2012). Ethics in qualitative research. USA: Sage.

Muijs, D. (2010). Doing Quantitative Research in Education with SPSS. UK: SAGE.

Pickard, A. (2012). Research methods in information. London: Facet publishing.

Ritchie, J., Lewis, J., Nicholls, C. M., & Ormston, R. (Eds.). (2013). Qualitative research practice: A guide for social science students and researchers. USA: Sage.

Sessler, D.I. and Imrey, P.B. (2015). Clinical research methodology 1: Study designs and methodologic sources of error. Anesthesia & Analgesia, 121(4), pp. 1034-1042.

Silverman, D. ed. (2016). Qualitative research. USA: Sage

Tarone, E. E., Gass, S. M. and Cohen, A. D. (2013). Research methodology in second-language acquisition. UK: Routledge.

Taylor, S.J., Bogdan, R. and DeVault, M. (2015). Introduction to qualitative research methods: A guidebook and resource. USA: John Wiley & Sons.

Thomas, J.R., Nelson, J.K. and Silverman, S.J. (2011). Research Methods in Physical Activity. USA: Human Kinetics.

Wilson, J. (2010). Essentials of Business Research: A Guide to Doing Your Research Project. USA: SAGE.

Wilson, J. (2014). Essentials of Business Research: A Guide to Doing Your Research Project. USA: SAGE.

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