$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Resource Integration Management Of Food Industry

tag 0 Download7 Pages 1,624 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT


Discuss about the Resource Integration Management of Food Industry.



Resource integration technique is synonymous to Integrated Resource Management (IRM). The veritable question is centered on the development of resource integration technique. Integrated Resource Management is defined as an overarching planning process (Rothaermel,2015).  The composite planning process considers all the available resources that develop sustainable benefits. The Integrated Resource Management process entails many steps. It involves creating a team, adumbrating the layout of the project, discerning various issues, developing strategic concepts and executing the project (Armstrong & Taylor, 2014). The resource integration technique entails development of the project from initiation to its logical culmination.

The assignment reflects on the resource integration techniques prevalent in the industry. The industry that is selected is food industry. Based on the selection of the industry, the company chosen is Fonterra New Zealand Company. In the assignment, one has to identify the principal area (food industry) and a case study is prepared based on the identification of the area. The assignment outlines three key questions and manifests resource integration techniques prevalent in the industry.

The assignment juxtaposes theoretical paradigms and practical experimentation. The industry that is selected is food industry. The chosen company is Fonterra New Zealand Company. In the recent time, Fonterra captures the global market and ranks sixth in the whole world. At the same time, it is the largest international trader, as far as milk products are concerned.  The sales of Fonterra can be pegged at a humble 2% CAGR over the past several years (Nilsson & Rydberg, 2015).  

Research Question

The assignment explores the strategic management of food industry. The company that is selected is Fonterra New Zealand. Based on the learning outcomes, three research questions are formulated. The research questions are enumerated as follows:

  • How would one dissect strategic concepts that determine planning, policy development and the organization of Fonterra New Zealand Company?
  • What are the cardinal perspectives, patterns of designs and their repercussions for production, sustenance policy, and delivery?
  • How would one evaluate exterior consultancy needs and performance expectations of Fonterra New Zealand Company?

Application of Resource Integration Technique

Dairy needs have been increasing exponentially. The demand is growing at a modest 2.7% per year. The growth of dairy is tantamount to 147 billion liters in the recent time. Fonterra gains a strong dimension in the global markets (Bansal et al., 2014). The markets of India are trade-protected and the established currents of Fonterra have been thwarted. However, Fonterra maintains a strong position both nationally and globally. The strategy of Fonterra is to establish robust customer liaison with leading enterprises in the food and healthcare sectors (Frow et al., 2015). Fonterra carves out a unique space in the dairy market in New Zealand, Asia, the Middle East and the USA. Subsequently, Fonterra becomes a significant supplier and establish their brands in industries based in Asia, the Middle East, and Latin America (Shelley & Andrews, 2015).


Global Outreach and Statistical Report

In the present time, several customers require an appropriate supply of dairy products. Fonterra is logically superseding New Zealand-sourced dairy products and began to manage the foreign supply. It helps to give and continue bolstering the improvement of fresh client dairy products. In the mid-21st century, Fonterra delivered 22 billion liters of milk across the globe, which includes 20% of output of Australia and 24% belongs to Chile. Both Australia and Chile operate as influential buyers of Fonterra. In the regions of Latin America, Fonterra delivers 2.6 billion liters of milk, along with Nestle (Sparrow et al., 2016). Fonterra and Nestle capture the dairy market of Latin America and parts of Asia. In the regions of New Zealand, milk accumulation can be pegged at 15.4 billion liters. Fonterra carves out a unique space in the domain of dairy product marketing. It begins to witness incessant development, as far as market segmentation and strategic organization are concerned.  China is an important client nation and there are strategic points that are incorporating openings in various markets, for instance, India.

The dairy industry of New Zealand and Fonterra are inseparable. The dairy industry is vital to the advancement of the dairy farming of New Zealand. The development of dairy market is indispensable, as far as national economy is concerned. The composite revenue accumulation of the dairy firms of New Zealand can be pegged at NZ$18 billion. The total turnover of New Zealand-based dairy firms is generally NZ$18 billion. Fonterra is responsible for 90% of dairy farming and dairy products manufacturing in New Zealand.

Key Organization and Resource Integration of Fonterra

The New Zealand government allows Fonterra to function without any restraint. At the same time, it is given an opportunity to promote a national theme (‘New Zealand’s Nokia’) that would propel fiscal and monetary improvement in New Zealand (Smith, 2014). This typical improvement has not shown up. In the recent time, there has been a hot bed of controversy in dairy industry circles, government and in the general media. The discussion revolves around the global outreach and expansion of Fonterra (Shadbolt et al., 2014). The major decisions have been considered by the Fonterra Board. It aims to improve the economy and fiscal administration of New Zealand. The New Zealand dairy enterprise is enhanced by the contribution of Fonterra and its associate (Shadbolt et al., 2016). Taking after contribution from observers, the document has created from being a valuable truth based situation outline into a fundamentally more grounded indispensable decisions report. 

Examination of Results, Critique, and Recommendations

It is suggested that the proprietors of Fonterra pick a crucial heading and after that use this to drive ownership structure in an unexpected way. Eventually, the method looked for after will suggest or choose the cognizant ownership structure for Fonterra (then again, if proprietorship structure is settled, indispensable decisions are limited) Fonterra becomes the potential exporter of dairy products to the regions of North America and Europe. It makes the ingredients of Fonterra supreme among other dairy merchandise (Nyberg et al., 2014). Taking after the method for Kerry into a more broad extent of fixings is a for the most part clear technique, however not without its challenges. Transformed into the greatest refrigerated buyer things bargains and advancing relationship in Australasia. Make "Fonterra Foods", harden client dairy promote in New Zealand and acquire necessary associations to grow appreciation (Krajewski et al., 2013). In order to float the New Zealand dairy business, it would free up capital from what a cliché create a business in a decent shape, low advancement feature. Fonterra turns into the greatest customer dairy things association in the Southern Hemisphere with a persuasive position over each and every huge market. Fonterra occupies a significant space in the domain of New Zealand dairy industry (Kerzner, 2013). Fonterra becomes the greatest supplier of dairy products of infants across the globe (Rowarth, 2013). The “Fonterra Nutrition” occupies an important space, as far as the infant health care is concerned. It exports nutrition and health products to other parts of Asia and New Zealand. Fonterra could then secure no less than one imperative infant kid formula associations as a strategy for expanding the benefit of existing milk powder conveys, yet this will likely be astoundingly expensive.


The assignment reflected on the resource integration techniques prevalent in the industry. The industry that is selected is food and beverage industry. Based on the selection of the industry, Fonterra New Zealand Company is selected. The assignment identifies the key area and focuses on the integrated management strategies that gave a new mold to the enterprise. Based on the principal resource integration strategies, the organizational structure of Fonterra New Zealand is discussed and evaluated. The statistical analysis claims that the revenues of Fonterra New Zealand overshadowed the business of Cadbury, Nestle and other premium dairy companies of New Zealand.  Speaking in a nutshell, Fonterra New Zealand has the capacity to rule the market. At the other end of the spectrum, Cadbury New Zealand needs more consultation, as far as its organizational framework and its positioning in the New Zealand market is concerned.



Armstrong, M., & Taylor, S. (2014). Armstrong's handbook of human resource management practice. Kogan Page Publishers.

Bansal, Bhavya, and Aishvarya Bansal. "Approaches of Cadbury Schweppes Company to manage its human resources and business strategies." International Journal of Scientific and Research Publications (2014): 36.

Frow, P., Nenonen, S., Payne, A., & Storbacka, K. (2015). Managing Co?creation Design: A Strategic Approach to Innovation. British Journal of Management, 26(3), 463-483.

Kerzner, H. (2013). Project management: a systems approach to planning, scheduling, and controlling. John Wiley & Sons.

Krajewski, L. J., Ritzman, L. P., & Malhotra, M. K. (2013). Operations management: Processes and supply chains (Vol. 1). New York: Pearson.

Nilsson, J., & Rydberg, C. (2015). Factors behind the Fonterra shareholders’ rejection of the board’s capital restructuring plan of 2007.

Nyberg, A. J., Moliterno, T. P., Hale Jr, D., & Lepak, D. P. (2014). Resource-based perspectives on unit-level human capital: A review and integration. Journal of Management, 40(1), 316-346.

Rothaermel, F. T. (2015). Strategic management. New York, NY: McGraw-Hill.

Rowarth, J. S. (2013). DAIRY COWS? ECONOMIC PRODUCTION AND ENVIRONMENTAL PROTECTION. Ecosystem Services in New Zealand? Conditions and Trends, 85-93.

Shadbolt, N. M., & Duncan, A. (2014). Fonterra as a case study of co-operative capital structure innovation. International Summit of Cooperatives, Quebec, Canada, 6-9.

Shadbolt?a, N. M., & Apparao, D. (2016). Factors Influencing the Dairy Trade from New Zealand. EVERY GENERATION NEEDS ITS LEADERS., 241.

Shelley, A., & Andrews, H. (2015). Economic Benefits to New Zealand from Beyond-Line-of-Sight Operation of UAVs.

Smith, L. G. (2014). Impact assessment and sustainable resource management. Routledge.

Sparrow, P., Brewster, C., & Chung, C. (2016). Globalizing human resource management. Routledge.


Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2018). Resource Integration Management Of Food Industry. Retrieved from

"Resource Integration Management Of Food Industry." My Assignment Help, 2018,

My Assignment Help (2018) Resource Integration Management Of Food Industry [Online]. Available from:
[Accessed 29 March 2020].

My Assignment Help. 'Resource Integration Management Of Food Industry' (My Assignment Help, 2018) <> accessed 29 March 2020.

My Assignment Help. Resource Integration Management Of Food Industry [Internet]. My Assignment Help. 2018 [cited 29 March 2020]. Available from:

For years, has been operating as one of the cheap assignment help providers in the USA. We are one of the best college paper writing services that keep service price minimal. We do not let the affordability of our service to hamper the standard of our work. We have separate teams of experts to provide report writing help . At, we believe in earning credibility, so students can pay for assignments only after getting satisfied solutions. Tough assignments bother you? Trust us with your project. You will not regret paying us to write assignments for you.

Latest Management Samples

UUMG8300 Leading Business And Organisational Change

Download : 0 | Page : 1
  • Course Code: UUMG8300
  • University: UUNZ Institute Of Business
  • Country: New Zealand

Answer: Degree To Which Stakeholders Trust Those Leading The Change Unitech is one of the leading academic aspirants in contemporary and applied learning and it need to change with time and situations to enable better futures to students, enterprises and communities as a whole Carnall (2018). Though change is a complex process but still it is obvious for Unitec. The company stakeholders should rely on communication for managing the changes...

Read More arrow

MKT501 Marketing For Proper Designing,Researching And Advertising

Download : 0 | Pages : 15
  • Course Code: MKT501
  • University: Charles Sturt University
  • Country: Australia

Answer: Introduction Marketing is considered to a fundamental part of a business. It is founded on searching the suitable customer after the creation of an attractive statement regarding the product of service. The marketing of a product requires proper designing, researching and advertising in order to guarantee the success of the business. It is rather a combination of few strategies which are designed to broaden the capacities of the produ...

Read More arrow

BUSN20017 Effective Business Communication For Extemporaneous And Impromptu

Download : 0 | Pages : 9

Answer: Introduction The scope of effective communication in business is massive. In the unit we learnt about various concepts of effective business communication. I have elaborated about the significance of the concepts that were discussed. I have stressed on the importance of public speaking as it holds great importance in my future career path. Along with that I have provided a literature review of the same, in addition to another concept ...

Read More arrow

B01BAVA320 Busniess Analysis And Valuation 2

Download : 0 | Pages : 5

Answer: Competitive forces facing Qantas, using the Porter’s ‘five forces’ framework Porters’ five forces model consists of five components which will be analyzed to understand the current state of competition in airline industry of Australia. Bargaining power of Buyer: Australian airline industry is highly competitive offering service to customers maintaining a competitive pricing strategy. In most of the cases, they p...

Read More arrow

BTX3110 International Trade Law For Quality And Safety Processes

Download : 0 | Pages : 10

Answer: The dairy industry in Australia is one of the major rural industries of the country. On the basis of the farm gate value of production, industry has been ranked at third place falling behind beef and wheat industries. The 6,128 dairy farmers of Australia produce nearly 9.5 billion litres of milk. Out of this production, approximately 35% of it is exported. In this way commit includes a wide range of value added and innovative dairy pro...

Read More arrow Tags: Australia New South Wales Management tourism management University of New South Wales 

Save Time & improve Grades

Just share your requirements and get customized solutions on time.

We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits




Overall Rating



Our Amazing Features


On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.


Plagiarism Free Work

Using reliable plagiarism detection software, only provide customized 100 percent original papers.


24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.


Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.


Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

230 Order Completed

97% Response Time

Liya Han

Master Of Science in Geotechnical Engineering (MSc Geotec)

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

416 Order Completed

95% Response Time

Tyler Moore

MBA in Accounting

Washington, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

1265 Order Completed

97% Response Time

James Cook

Masters in Management

Wellington, New Zealand

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

234 Order Completed

100% Response Time

Samantha Ji

PhD in Chemistry with Specialization in Organic

Singapore, Singapore

Hire Me

FREE Tools


Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.


Essay Typer

Get different kinds of essays typed in minutes with clicks.


GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.


Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.


Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability




Your Approx Earning

Live Review

Our Mission Client Satisfaction

nice very well written, thanks for the help. little expensive but it was very well written..


User Id: 257973 - 29 Mar 2020


student rating student rating student rating student rating student rating

good work thank you so much, as i expected and more . i recommend all student to use MY Assignment


User Id: 267771 - 29 Mar 2020


student rating student rating student rating student rating student rating

Ultra fast turnaround which is very appreciated! The level of content and quality of response is second to none! Cannot thank you enough! Your survice is very good Your all staff members are very humble and supportive. But plz note all the reqriesme...


User Id: 239037 - 29 Mar 2020


student rating student rating student rating student rating student rating

Affordable genuine services for CDR writing Australia. However they took time beyond the deadline time but they informed over call and email well in advance that it will take more time in a profession.. Very thing was written perfectly. Got an HD fo...


User Id: 239037 - 29 Mar 2020


student rating student rating student rating student rating student rating
callback request mobile
Have any Query?