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Revenue Management Of Bli Bli House

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Question:

Discuss about the Revenue Management Of Bli Bli House.
 
 

Answer:

Case brief:

The revenue management report has been prepared on Bli Bli house riverside retreat. The rates and the occupancy of the company have been evaluated on the basis of the rates of the hotel and the demand of the hotel in last 3 weeks from 4th June to 24th June.

Rates fluctuation list:

Rates fluctuation is most common thing in the hotel industry. The rates of the hotel have been evaluated from 4th June to 24th June. The rates fluctuation list of the company is as follows:  

Rate list

Date

Rate

4-Jun-18

237.78

5-Jun-18

235.45

6-Jun-18

234.75

7-Jun-18

234.75

8-Jun-18

240.85

9-Jun-18

242.85

10-Jun-18

245

11-Jun-18

237.78

12-Jun-18

235.45

13-Jun-18

234.75

14-Jun-18

234.75

15-Jun-18

240.85

16-Jun-18

242.85

17-Jun-18

245

18-Jun-18

237.78

19-Jun-18

235.45

20-Jun-18

234.75

21-Jun-18

234.75

22-Jun-18

240.85

23-Jun-18

242.85

24-Jun-18

245

Revenue grid account:

Revenue grid account of the company is as follows:

Rate list

Date

Rate

Inv Amount

Discount

Credit amount

Total rate

4-Jun-18

237.78

0

11.89

0

225.89

5-Jun-18

235.45

0

11.77

0

223.68

6-Jun-18

234.75

0

11.74

0

223.01

7-Jun-18

234.75

0

11.74

0

223.01

8-Jun-18

240.85

0

12.04

0

228.81

9-Jun-18

242.85

0

12.14

0

230.71

10-Jun-18

245

0

12.25

0

232.75

11-Jun-18

237.78

0

11.89

0

225.89

12-Jun-18

235.45

0

11.77

0

223.68

13-Jun-18

234.75

0

11.74

0

223.01

14-Jun-18

234.75

0

11.74

0

223.01

15-Jun-18

240.85

0

12.04

0

228.81

16-Jun-18

242.85

0

12.14

0

230.71

17-Jun-18

245

0

12.25

0

232.75

18-Jun-18

237.78

0

11.89

0

225.89

19-Jun-18

235.45

0

11.77

0

223.68

20-Jun-18

234.75

0

11.74

0

223.01

21-Jun-18

234.75

0

11.74

0

223.01

22-Jun-18

240.85

0

12.04

0

228.81

23-Jun-18

242.85

0

12.14

0

230.71

24-Jun-18

245

0

12.25

0

232.75

(Last minute, 2018)

Competitor’s rate: 

Competitor rate

 

Bli Bli House Riverside Retreat

Rumba Beach resort

Date

Rate

Rate

 

(Amt in AUD)

(Amt in AUD)

4-Jun-18

237.78

261.56

5-Jun-18

235.45

259.00

6-Jun-18

234.75

258.23

7-Jun-18

234.75

258.23

8-Jun-18

240.85

264.94

9-Jun-18

242.85

267.14

10-Jun-18

245

269.50

11-Jun-18

237.78

261.56

12-Jun-18

235.45

259.00

13-Jun-18

234.75

258.23

14-Jun-18

234.75

258.23

15-Jun-18

240.85

264.94

16-Jun-18

242.85

267.14

17-Jun-18

245

269.50

18-Jun-18

237.78

261.56

19-Jun-18

235.45

259.00

20-Jun-18

234.75

258.23

21-Jun-18

234.75

258.23

22-Jun-18

240.85

264.94

23-Jun-18

242.85

267.14

24-Jun-18

245

269.50

(Home, 2018)

Book figures:

The books figure of the business has been evaluated and it has been found that the book value of the hotel charges are $ 225 however the market price of the hotel is higher due to the demand the goodwill of the hotel in the market (home, 2018).

 

Occupancy forecast:

Occupancy forecast explains about the total rooms which have been occupied in the hotel at a particular time. On the basis of the study, it has been measured that there are 200 rooms in the hotel and the average occupancy of the hotel is 70% in week days and 85% in weekends.

Forecasted average rate:

Occupancy rates

Date

Rate

Occpancy %

Occupied room

Total revenue

4-Jun-18

 $ 237.78

70%

140

 $ 33,289.20

5-Jun-18

 $ 235.45

70%

140

 $ 32,963.00

6-Jun-18

 $ 234.75

70%

140

 $ 32,865.00

7-Jun-18

 $ 234.75

70%

140

 $ 32,865.00

8-Jun-18

 $ 240.85

70%

140

 $ 33,719.00

9-Jun-18

 $ 242.85

85%

170

 $ 41,284.50

10-Jun-18

 $ 245.00

85%

170

 $ 41,650.00

11-Jun-18

 $ 237.78

70%

140

 $ 33,289.20

12-Jun-18

 $ 235.45

70%

140

 $ 32,963.00

13-Jun-18

 $ 234.75

70%

140

 $ 32,865.00

14-Jun-18

 $ 234.75

70%

140

 $ 32,865.00

15-Jun-18

 $ 240.85

70%

140

 $ 33,719.00

16-Jun-18

 $ 242.85

85%

170

 $ 41,284.50

17-Jun-18

 $ 245.00

85%

170

 $ 41,650.00

18-Jun-18

 $ 237.78

70%

140

 $ 33,289.20

19-Jun-18

 $ 235.45

70%

140

 $ 32,963.00

20-Jun-18

 $ 234.75

70%

140

 $ 32,865.00

21-Jun-18

 $ 234.75

70%

140

 $ 32,865.00

22-Jun-18

 $ 240.85

70%

140

 $ 33,719.00

23-Jun-18

 $ 242.85

85%

170

 $ 41,284.50

24-Jun-18

 $ 245.00

85%

170

 $ 41,650.00

Conclusion:

On the basis of the study, it has been measured that the overall revenue position of the company is quite better.

 

References:

Last minute. (2018). Bli Bli House. [online]. Retrieved from: https://www.lastminute.com.au/Sunshine-Coast-Hotels-Bli-Bli-House-Riverside-Retreat.h9629770.Hotel-Information.

Home. (2018). Bli Bli House. [online]. Retrieved from: https://bliblihouse.com.au/.

Home. (2018). Rumba resort revenue management. [online]. Retrieved from: https://www.rumbaresort.com.au/.

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