country
$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Role Of IMC In Marketing & Business Strategy

tag 0 Download4 Pages 915 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT

Question:

Discuss about the Role of IMC in Marketing & Business Strategy.
 
 

Answer:

Introduction

Nowadays, increasing competition has emerged as the biggest issue for companies operating in any market. Furthermore, organizations are investing a huge amount of resources in activities such as marketing and promotion to attract more and more customers. Issue such as increasing competition has also resulted in raising the use of concepts such as integrated marketing communications (IMC) (Belch, Belch, Kerr, & Powell, 2014). The present report highlights definition and overview of integrated marketing communication. In addition to this, the role of IMC in marketing and business strategy of companies is also mentioned in this research.

The overview of IMC

Integrated marketing communication can be defined as the process in which different forms of messages and communications channels are incorporated together as per the need and requirement of a company. Integrated marketing communication has become important because it provides harmony to the promotional tools. In addition to this, IMC is beneficial as it supports in lowering the overall marketing cost by encouraging the best and most effective utilization of available resources of a business enterprise (Blakeman, 2014). However, it can be critically argued that developing IMC is not an easy task as there are wide ranges of factors which need to be taken care.  At the time of formulating IMC plan, it is required by companies to compare their products and services with that of other market players, carry out SWOT analysis, include a detailed summary of overall marketing plan, etc. Apart from this, the channels of communications and target audience needs to be well defined to develop a result oriented integrated marketing communication plan (Ewing & Ramaseshan, 2015).

Theory

According to AIDAS theory of marketing communication, organizations are required to emphasize on five major stages. First of all, businesses need to get attention from their target audience. In the second stage, companies need to provide relevant information about their products and services to create interest of the target customers. In the third stage, companies need to evaluate whether sound interest in the product has been developed within potential buyers or not (Percy, 2014). After this, they are required to develop effective marketing strategies which can result in developing a desire for products/services within the mind of customers. In the fourth stage, businesses focus on encouraging demand of products/services within their customers. The last stage consists of satisfaction where the demand of customer gets satisfied by the utilization of product and service delivered.

 

How IMC is utilized by Australian companies

Integrated marketing communication provides best possible support to the business, and in turn, desired goals can be accomplished efficiently. Further, it is well-known fact that ultimate objective of every business is to accomplish its desired objectives. Companies operating in Australia such as ExxonMobil and Toyota Motor Corporation have utilized integrated marketing communication in an effective manner where advertising along with direct marketing tools have been employed for communicating with customers (Schultz, Patti, & Kitchen, 2013). Both the companies share information with the help of social media, television and print form of advertising. This has allowed in enhancing customer base and share relevant information which customers require at the time of purchasing products.  Further, these communication strategies have provided a base to deal with the challenges present in the business environment such as competition, legal, an environmental and another form of barriers. In short, both the companies have utilized integrated marketing communication with the help of tools such as advertising, direct marketing to make direct contact with the target market.

Role of IMC in marketing and business strategy

Integrated Marketing communication plays a very important role in enhancing the marketing and business strategy of the organizations such as ExxonMobil and Toyota Motors. It assists companies in defining the target market and selects the most effective channels of communication to carry out marketing of services and products. In business strategy, IMC plays a significant role by providing information about the strategies and products of the other market players (Vernuccio & Ceccotti, 2015). It supports companies to carry out changes in existing business plans, marketing tactics, and products offered to stay competitive in the market. IMC assist in carrying out appropriate market segmentation and then encourages companies like ExxonMobil and Toyota Motors to make use of different suitable channels to attract target customers.     

Conclusion 

Based on the above carried out study, it can be concluded that IMC is essential for enhancing marketing and business strategies of companies. Furthermore, it results in attracting target customers and also plays very important role in making a brand competitive in the marketplace. According to the theory of marketing communication, there are five major stages through which a company goes to attract customers and achieve its marketing objectives.

 

References

Books and Journals

Belch, G. E., Belch, M. A., Kerr, G. F., & Powell, I. (2014). Advertising: An integrated marketing communication perspective. New York: McGraw-Hill Education.

Blakeman, R. (2014). Integrated marketing communication: creative strategy from idea to implementation. Maryland: Rowman & Littlefield.

Ewing, M. T., & Ramaseshan, B. (2015). Integrated marketing communications: Conflicts of interest, politics and performance. Berlin: Springer.

Percy, L. (2014). Strategic integrated marketing communications. Abingdon: Routledge.

Schultz, D., Patti, C. H., & Kitchen, P. J. (2013). The evolution of integrated marketing communications: The customer-driven marketplace. Abingdon: Routledge.

Vernuccio, M., & Ceccotti, F. (2015). Strategic and organisational challenges in the integrated marketing communication paradigm shift: A holistic vision. European Management Journal , 438-449.

OR

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2018). Role Of IMC In Marketing & Business Strategy. Retrieved from https://myassignmenthelp.com/free-samples/role-of-imc-in-marketing-business-strategy.

"Role Of IMC In Marketing & Business Strategy." My Assignment Help, 2018, https://myassignmenthelp.com/free-samples/role-of-imc-in-marketing-business-strategy.

My Assignment Help (2018) Role Of IMC In Marketing & Business Strategy [Online]. Available from: https://myassignmenthelp.com/free-samples/role-of-imc-in-marketing-business-strategy
[Accessed 20 February 2020].

My Assignment Help. 'Role Of IMC In Marketing & Business Strategy' (My Assignment Help, 2018) <https://myassignmenthelp.com/free-samples/role-of-imc-in-marketing-business-strategy> accessed 20 February 2020.

My Assignment Help. Role Of IMC In Marketing & Business Strategy [Internet]. My Assignment Help. 2018 [cited 20 February 2020]. Available from: https://myassignmenthelp.com/free-samples/role-of-imc-in-marketing-business-strategy.


MyAssignmenthelp.com has become preferred online assignment help provider in Australia due to its efficiency and professionalism. Our highly skilled assignment writers work day in and day out to resolve students' doubts 'can I do my assignment perfectly' or 'will I able to write my assignment exactly in a manner that professors want' and provide them needed Assignment Help. Hence, students, who avail our services, get the chance to secure higher grades.

Latest Marketing Samples

MKT101A: Marketing Fundamentals-Metrics Proposal And Deliverable

Download : 0 | Pages : 5
  • Course Code: MKT101A
  • University: Laureate International Universities
  • Country: United States

Answer: Monitoring and Controlling Systems/Tools  Competitor Analysis- This helps in the proper identification of the different competitors in the market along with evaluating the different strategies which helps in determining the strengths and weaknesses which is relative to the those of the own product and service of the company. This is the critical element for the marketing plan of the own company. Marketing Spend per Customeris ...

Read More arrow

MKT101A: Marketing Fundamentals And Situation Analysis

Download : 0 | Pages : 5
  • Course Code: MKT101A
  • University: Laureate International Universities
  • Country: United States

Answer: Introduction  Travelodge Sydney Martin Place is one of the Australian owned brands of hotels along with the subsidiary of TFE hotels. As on the 16th February 2018, Travelodge has more than 18 hotels along with 3030 rooms across New Zealand and Australia. The CEO of the company named Rachel Argaman tried to analyze the different kinds of innovation which is essential for the growth of the organization named Travelodge Sydney ...

Read More arrow

MKT82210: Marketing Research Process Plan

Download : 0 | Pages : 8

Answer: Introduction: The report gives an overview of marketing strategy and plan of Apple Inc (apple.com 2018). The report commences with a description of the business, mission statement and the products of the company. The report also put forward a comprehensive situation analysis of the organization. The report further talks about the problem faced by the organization and identification of the strategic alternatives for the future through ...

Read More arrow

HC2022 Market Research Consultancy

Download : 0 | Pages : 7
  • Course Code: HC2022
  • University: Victoria University
  • Country: Australia

Answer: Introduction The purpose of this report is to enlighten the executive management of the marketing research consultancy about the use and impact of innovative technology in the business of JWS. The company JWS is involved in the business of marketing research and providing the research services to many companies as well. Further, the company aims to adopt the technology of data analytics along with the use of social media as well. Fu...

Read More arrow

MKT101: Principles Of Marketing Plan

Download : 0 | Pages : 9

Answer: Introduction  Haigh’s chocolate is an Australian family owned bear to bar chocolate making company which is incorporated in 1915 by Alfred E.Haigh. The company has six stores in South Australia and three stores in Melbourne. In today’s era, the firm is run by fourth generation Haighs, Simon and Alister, who started in the 1970s. The firm is proud to be the oldest family owned chocolate maker in Australia. The company ...

Read More arrow
Next
watch

Save Time & improve Grades

Just share your requirements and get customized solutions on time.

question
We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

1,201,731

Orders

4.9/5

Overall Rating

5,061

Experts

Our Amazing Features

delivery

On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.

work

Plagiarism Free Work

Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.

time

24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.

subject

Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.

price

Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

453 Order Completed

98% Response Time

Howard Asuncion

LLM in Criminal Law

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2115 Order Completed

97% Response Time

Kimberley Chen

MPA in Accounting

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

440 Order Completed

99% Response Time

Jack Arens

MBA in HRM

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

529 Order Completed

95% Response Time

Ivan Blank

PhD in Functional Human Biology

Wellington, New Zealand

Hire Me

FREE Tools

plagiarism

Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.

essay

Essay Typer

Get different kinds of essays typed in minutes with clicks.

edit

GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.

referencing

Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.

calculator

Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability

1

1

1

Your Approx Earning

Live Review

Our Mission Client Satisfaction

The writer followed directions well. Gave great detail. Work was delivered within the given time.

flag

User Id: 239259 - 19 Feb 2020

Australia

student rating student rating student rating student rating student rating

Work was delivered within the time frame given. Work was just as I expected. Well written.

flag

User Id: 239259 - 19 Feb 2020

Australia

student rating student rating student rating student rating student rating

Great quality paper, very impressive! Very happy about the writer! .....................................................................................................................

flag

User Id: 363978 - 19 Feb 2020

Australia

student rating student rating student rating student rating student rating

great work! delivered on time, the questions are sloved in details and clearly explained

flag

User Id: 374436 - 19 Feb 2020

Australia

student rating student rating student rating student rating student rating
callback request mobile
Have any Query?