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Discuss about the Rubi Transportation Company.



Transportation has been an important policy issue for those with disabilities. The persons with disabilities have been described how the transportation barriers influences their lives (Bell, Stephen and Alex 63). It has been long recognized that individuals with disabilities face many difficulties especially in traveling and this has been associated with the limited life opportunities. These difficulties are usually seen as the barriers to access of the transport system. Individuals needs to feel they are all accepted in the society (Drew, Joseph, Michael and Brian Dollery 634). Rubi Transportation Company has been providing the transport services for sometimes now in Sydney, Australia. The company has been aiming at expanding their market and they are targeting the availability of the transportation services to the disabled individuals (Bryman, Alan 98). Nonetheless, the question, which has risen, is whether the business has the possibility that the market has to offer and how many individuals are expected to avail in this new serve in case it is offered. The research elaborate the case of Rubi Transportation Company on how they are expanding their services to the disabled individuals especially in Australia (King, Nigel, Cassell and Symon 17). The research will examine the business draft profit expenses, quantitative interview questions answer that a client could ask to the business owner at Rubi Transportation company and also how the disable person could pay in accordance to the new South Wales government policies its halfy from the government as a voucher. Additionally, it would be important to look at the literature review of some of the authors that has done research on the subject.

Literature review

There has been extensive research that have been done on the issue of transportation for the disabled individuals, and the challenges that has affected them. Some of the findings was that the use of the door-to-door services and the use of taxis was most common especially in the Australia (Drummond, Robyn, and Richard Wartho 405). The findings highlighted that the use of taxi was the most preferred means by the disabled individuals as comparison to the public transport since they did not have an access to a vehicle (Polonsky, Michael Jay, and David 45).  Other findings showed that the disabled individuals are twice more likely than the non-disabled individuals of turning a job down due to the issues of transportation serviced. These people do not often get out of their homes (Bryman, Alan 97). According, to the research it highlighted further that the disabled people faced a lot of problem especially in their professional as well as personal lives just because of the problems of transportation (Hung-Wen, Lee 403). If these individuals had an access to a good transportation system, their lives would definitely change for the best. Some of this concern could be door to door dialing a ride service rather than having taxis (Bryman, Alan 113).  The drivers should be helpful to help these people when they want to move from one place to place. These issues should be incorporated in the business plan since it is an important part to the business of Rubi transportation services (Drew, Joseph, Michael and Brian Dollery 634). This research is on the Rubi transportation company on quantitative interview questions that a client could ask the business owner. Additionally, it will incorporate profits expenses and business draft that shows how the disable people could pay according to the New South Wales government policies. The government have been in support of the disability plan. This has been part of the New South Wales strategy in order to ensure that the ends of the clients are placed at the Centre of the planning and decision-making for the transport system (Saxena 499).  Rubi Transportation Company should aim at delivering of high quality services to all the clients including those with the disability (White, Edward 69). The needs of the disabled individuals varies from one person to another, therefore the method of transport that they usually uses on a daily basis varies from one individual to another. It is important to note that the transport operators as well as other providers have found it to be difficult to implement the transport standards (Drew, Joseph, Michael and Brian Dollery 632). There has been several gaps in the data as well as support processes for the transport standards especially on the disabled individuals. Individuals with disability problem have reported inconsistency of implementation of the transport standards in Australia.
Concession fares vouchers for people with disabilities    
If you are individual who has disability in Australia there are concession cards vouchers that are designed by the government in order to help you to negotiate the New South Wales policies for public transport. The disabled person can use Welsh concessionary passes at any time of the day. Additionally, the person could request one compassion voucher pass for when they are required to have an assistance to travel (White, Edward 67). However, the cardholder should pay their normal fare that could be full fair, free travel, depending on the concession status. The scheme for applying for the government pass vouchers are run by the local authorities.  One should provide evidence to the local government in order to confirm that they are eligible and then they are issued (Gething, Lindsay 502). The government further provides financial assistance, which is needed, for the disabled people to be independent in their local communities (Bell, Stephen, and Alex 65). The taxi transport subsidy scheme provides at least 50% of the taxi fare up which is up to 30 dollars for the individuals with a disability who cannot have an access to the public transport. The NSW government announced it would increase the cap to sixty percent and boost the incentives to put more wheelchair to accessible taxis on the road (Wilson, Jonathan 56). The increase is especially to the individuals for the regional NSW that often have little or perhaps no access to the public transport and can pay large taxi fares since they travel for long distances.  The increase of the halfy subsidiary was part of the government response to the point-to-point transport taskforce response on the taxis and ridesharing in NSW.

Profit expense draft

Rubi transport Company

Operation revenue                                 ($)
Service sales                                       50000
Total operating revenue                        50000
Operating expenses
Cost of goods sold                               6000
Gross profit                                         44000


Rent                                                  1500
Insurance                                           300
Utilities                                               500

Total overhead                                 2300

Operating income                                41700
Other income expenses
Loans interest                                     5000
Earnings before income taxes               36700
Income taxes                                      4000
Net earnings                                       32700

Business draft

Executive summary
General company description
Products and the services of the company
Marketing plan
Operational plan
Management and the organization
Financial plan

Quantitative interview questions

1.    How did you get your idea or concept for the business to expand to the new market?

a)    Research data on the current market            
b)    Wanting to expand the market base           
c)    Market gap that has existed in the area       
d)    All the above                       

2.    What was your mission at the onset of starting this company?

a)    For purpose of profit                   
b)    To make a difference in the world           
c)    To become the best choice of delivering transport service
d)    None of the above                  

3.    Which reasons Rubi Transportation Company to expand its services to the disabled?

a)    To serve the community better                       
b)    To give something to the less privileged individuals in the society
c)    For the purpose of profit                
d)    All the above                      

4.    Which market gap will the company need to focus at the time?

a)    Communication issues
b)    Customer gap
c)    Policy implementation aspects
d)    None of the above

5.    Which is the major legal procedures that Rubi Transportation Company has faced when they ventured to the new market?

a)    Legal release and consenting process           
b)    Privacy issues                            
c)    Licenses and permits for implementing the new business venture
d)    All the above                           

6.    What is the current problem the company is facing?

a)    Business culture problems                    
b)    Human resource issues                    
c)    Communication                       
d)    All the above                            

7.    How do you intend to advertise on your business?

a)    Website
b)    Partnership
c)    Events and seminars
d)    Social media

8.    What do you look for in an employee?

a)    We look for people who are self-motivated and who do not need to be managed
b)    We need employees who we call triple threats.
c)    We look for individuals who work and communicate with their peers.
d)    All the above

9.    What made you to choose the current business venture?

a)    Family and cost of living                 
b)    The market is favorable                
c)    The need to help others                
d)    The money was good                    

10.    What is unique about your business?

a)    The business has narrowed its operation to single target market   
b)    The business provide personalized services to the client      
c)    Delivery of service of the business is effective as well as innovative at the same time
d)    None of the above                          




Bell, Stephen, and Alex Park. "The problematic metagovernance of networks: water reform in New South Wales." Journal of Public Policy 26.01 (2006): 63-83.

Bryman, Alan. "Integrating quantitative and qualitative research: how is it done?." Qualitative research 6.1 (2006): 97-113.

Drew, Joseph, Michael A. Kortt, and Brian Dollery. "Economies of scale and local government expenditure: evidence from Australia." Administration & Society 46.6 (2014): 632-653.

Drummond, Robyn, and Richard Wartho. "Rims: The Research Impact Measurement Service At The University Of New South Wales." Australian Academic & Research Libraries 47.4 (2016): 270-281.

Gething, Lindsay. "Sources of double disadvantage for people with disabilities living in remote and rural areas of New South Wales, Australia." Disability & Society 12.4 (1997): 513-531.

Hung-Wen, Lee. "Factors that influence expatriate failure: An interview study." International Journal of Management 24.3 (2007): 403.

King, Nigel, C. Cassell, and G. Symon. "Qualitative methods in organizational research: A practical guide." The Qualitative Research Interview 17 (1994).

Polonsky, Michael Jay, and David S. Waller. Designing and managing a research project: A business student's guide. Sage Publications, 2014.

Saxena, K. B. C. "Towards excellence in e-governance." International Journal of Public Sector Management 18.6 (2005): 498-513.

White, Edward. "Claims to the benefits of clinical supervision: A critique of the policy development process and outcomes in New South Wales, Australia." International Journal of Mental Health Nursing 26.1 (2017): 65-76.

Wilson, Jonathan. Essentials of business research: A guide to doing your research project. Sage, 2014.

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