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Sales Budget report of Cozy café as on January 2010
Sales Revenue from meals 60060 @ 13
Sales Revenue from coffees 22000 @ 1.8
Cost of Goods sold
Total Fixed operating expenses
The sales budget of the data based on 2010 is based on the changes made in the budget report of 2009 and the modifications made in the year 20110. According to Massey (2015), the given data in the sales of the company is mainly divided into two parts namely the meals division and the coffee division. It was observed that the sales data of the company related to the process of the meals increased to $13 and the sales unit further increased by 10 % than the previous year. It was observed that the sales for the meals in the year 2009 was observed as 54600 the after the increased it was observed as 60060. The total amount of sales revenue as a result from sale of the meals was observed as 780780.
The increase in the sale of the value of the coffee units was observed to be increase by 10%. This showed that the units of coffee which was 20000 was increased to 22000. The price of the coffee is based on the average of the two units which was observed as $2.50 and $ 1.10. The price of the coffee was observed as the average of the two data. Hence the final price of the coffee was observed as $1.8. (Hope and Fraser 2013).
The gross profit was calculated as a result of the summation of the sales revenue as a result from the value of the meals and average sales revenue collected from the sale of the coffee. The cost of sales was observed as $75000. The gross profit of the company was observed as $ 745380. The calculation of the operating expenses of the company was based on the estimate3d figures based on the Rent, Wages and other expenses. The rent of the company was observed to be $78000, wages $ 60000 and other expense was observed to be $ 50000. In this way the net operating expenses of the cafeteria was observed to be $ 188000. The net income was calculated on the basis of the subtraction of the gross profit of the company from total operating expenses. The net income of Cozy Café was observed to be $ 557380 (Herndon 2014).
In order to assess the various types of the internal and external factors of the café on e needs to identify the SWOT and PESTLE analysis of the associated company. The strengths of the company include the consideration of the internal factors which are directly influencing the budgeting of data. The internal factors Associated of the budgeting g of the data are related to the consideration of the sales revenue such as revenue obtained from the sale of the meals and coffee. It has been observed that the company has a very strong gross profit which is definitely in favor of the cafeteria.
The important internal factor which the company needs to take into consideration is the high amount of the cost of the goods sold. The company y also has a very high amount of operating expenses. The total of the fixed expense of the company was observed to be $ 188000. It has been also observed that the company has high amount of the net. Hence the observation of the above mentioned figures states that the company (Lee 2013).
The company needs to consider the various types of the other internal factors into consideration such as the financial budget preparation. The other internal factors include the operating expenses of the various divisions. The various types of the external issues related to the budgeting included the marketing forces that are related to the deviations in the economic situation for the company. The external factors are also associated to the changes in the shares prices of the company. The lowering of the share prices id directly related to the reduction on the peoples lesser interest i8n investment in the companies shares.
The higher share price on the other hand is associated with the public more interest in the investment in the shares of the company. This will result in the higher amount of the investment in the share of the company. The opportunities and threats are also associated to the external threats of the company .the threats of the company includes the4 existence of the competitors which are associated with the services as Cozy Café. The café needs need to set a competitive price strategy for the purpose of keeping the price competitive in nature .In this way the company will be able to be gain more amount the profit from the various types of the operational activities. The operational activities are further associated with the strategies obtained by the competitor companies. These factors act as the external factor which directly influences the profits of the company.
The external factor are also driven by the government policies which directly influence the existing service tax level and constitute the price level of the coffee, this in turn is directly related to the rise or fall in the general price level of the coffee products. This is an important external factor which is directly related to setting of the prices of the company. The other types of the external factors include the political situation for Cozy Café the region in which the café is located. It may be possible that due to the existence of the various types of the political situation the company may be facing various types of problems and it needs to significantly consider this factor (Byun et al. 2012).
Lee, E.I.L., 2013. External and internal factors of impulse buying behaviour in reference to gender (Doctoral dissertation, University Malaysia Sabah).
Massey, D.L., 2015. Analysis of the size, accessibility, and profitability of international defense sales in times of US budget uncertainty (Doctoral dissertation).
Oikonomou, I., Brooks, C. and Pavelin, S., 2012. The impact of corporate social performance on financial risk and utility: A longitudinal analysis.Financial Management, 41(2), pp.483-515.
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Samkin, G. and Deegan, C., 2012. New Zealand financial accounting. McGraw-Hill Education Australia.
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