The product identified is fast food kiosk. As a manager, when looking at the innovative idea of the product, there is the need to see the improvement of the new item from those existing in the market, changes in outline of the item, or utilization of new materials or segments in the assembling of the product. The idea in mind is the creation of a fast food through a truck (Flew &Terry, 2008).
In UAE, there are various samples of item advancement in fast food incorporated in presenting new item with improved quality and enhancing its general execution. In the item development of fast foods, one need to cut the expense of advancement and procedure advancement, are three separate arrangements of advancement which plan to build up an organization's generation methods. Accordingly item development can be separated into two classifications of advancement: radical advancement which goes for adding to another item, and incremental advancement which goes for enhancing existing items. The company is going to employ both classifications so that there is a totally new product to the people in UAE (Kurtz & Dave, 2010).
The target segment in creating the product in UAE is all categories of people. It cuts across all the young and the old, rich and poor and from all works of life. The demographic, social, as well age is going to be the basis of segmentation. Demography is going to gather an area where there is large population of people in the area, social is going to look at the social needs of the people that are going to dictate their purchasing power and age will look at the needs of the young, teenagers and well as adults. The reason of incorporating all these people is because there is a need to satisfy their needs that are not meet by other like business in the area through creation of quality products with affordable prices and provide efficiency. The company is going to incorporate a moveable van that is going to be located in a central position in the UAE city (Kurtz & Dave, 2010).
Under the product, the company is going to employ a variety of fast food. Fast foods are the food prepared for serving within a very short time after preparation (Flew &Terry, 2008).
Pricing is the value set for a product category is the fast foods presented by the company. The dictation of prices in all fast foods is going to be affordable depending on the type of fast food. It is to range from $1.00 to $ 2.00. It is going to be very affordable to all segments identified (Flew &Terry, 2008).
The strategy employed in place strategy is use of a moveable truck. The truck will be fitted with all the necessities of a fast food restaurant so that it is going to move in the city to strategic positions. However, it is going to be fixed is a particular position in the city where there is high population of people (Flew &Terry, 2008).
The company is going to employ the media, posters, advertisements, internet and social media. The media and advertisements are preferred because it is a medium that covers a wide area and hence many people will be reached. The internet and the social media are selected because it is the present form that many people are using. The company is going to create a website that is going to get linked with sites such as Facebook and twitter so as to capture any person on those sites (Flew &Terry, 2008).
In order to position the company very well, the phrases “Fast Foods-The Best Place for U” will act as the brand name. It is because in brand positioning, the best brands possess a saying or expression and a related space in buyers' personalities, which turn into each brand's position in the commercial center. In most straightforward terms, a fruitful brand situating exertion empowers a brand picture and personalities have significance for purchasers and separate it from contender brands. The word, “The Best Place for U” encourages clients that there are best products and one cannot regret of getting into the place for fast foods(Rajagopal, 2007).
No I will not employ any agency. The company is not going to employ an external agency in promotion as it is going to be very expensive. Instead it is going to handle it alone by employing all the means promotion identified as the promotional means of reaching to the clients (Rajagopal, 2007).
To export a reference to this article please select a referencing stye below:
My Assignment Help. (2015). Sample Assignment On Marketing And Promotion. Retrieved from https://myassignmenthelp.com/free-samples/sample-assignment-on-marketing-and-promotion.
"Sample Assignment On Marketing And Promotion." My Assignment Help, 2015, https://myassignmenthelp.com/free-samples/sample-assignment-on-marketing-and-promotion.
My Assignment Help (2015) Sample Assignment On Marketing And Promotion [Online]. Available from: https://myassignmenthelp.com/free-samples/sample-assignment-on-marketing-and-promotion
[Accessed 24 January 2020].
My Assignment Help. 'Sample Assignment On Marketing And Promotion' (My Assignment Help, 2015) <https://myassignmenthelp.com/free-samples/sample-assignment-on-marketing-and-promotion> accessed 24 January 2020.
My Assignment Help. Sample Assignment On Marketing And Promotion [Internet]. My Assignment Help. 2015 [cited 24 January 2020]. Available from: https://myassignmenthelp.com/free-samples/sample-assignment-on-marketing-and-promotion.
MyAssignmenthelp.com is one of the noted service providers that deliver essay help. We provide tailored essay assistance to make sure that student gets online essay help exactly in the way they want it to be written. We at MyAssigemnthelp.com have built teams of consultants, who readily attend every query related to help me writing my essay. We provide essay writing help in forms of tips and steps in order o assist students with tough essay assignments.
Answer: The table below summarises the optimal cost of purchasing crude oil products for supply to the Fredonia state in the next 20 years Year Country Number of ships Total cost incurred 1 Saudi Arabia 6 USA 5 Australia 1 $481,300,000.00 2 Saudi Arabia ...Read More
Answer: Introduction Nowadays, there is a very common issue that is gaining the attention of the media. This is under weighing of canned products. It is claimed that the contents in the can have a net weight which is less than the weight specified on its label. This issue has been investigated in Australia on Tuna cans. Tuna cans are available in the market in two cans. These are Brand A and Brand B. Both the brands are of 100 gm net weight a...Read More
Answer: Introduction The Hewlett-Packard Company which is commonly known as the HP is one of the biggest IT Company in the world. The organisation provides global services of many different kinds of products, solutions, technologies and services to customers and businesses. The organisation is having several offices all around the globe which takes care of the business . This paper provides information about one of the major office relocat...Read More
Answer: Introduction Organisations have seen a lot of changes in the operating environment of a business concern for more than half a century. Nowadays manufacturing concerns produce varieties of di products with globalization impacting most organisations . With the modernization of the manufacturing concerns, a new form of costing called activity based costing is steadily replacing traditional costing methods (Dale and Plunkett 2...Read More
Answer: Introduction The Heating Company is responsible for the production of heating equipment for both the residential and the non-residential facilities. The proposed plans for the company are to develop new lines of gases and development of improvised central heating control (CHC) systems for both the residential and non-residential facilities. The core proposals for the central heating control systems are to model the functional specific...Read More
Just share your requirements and get customized solutions on time.
Our writers make sure that all orders are submitted, prior to the deadline.
Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.
Feel free to contact our assignment writing services any time via phone, email or live chat.
Our writers can provide you professional writing assistance on any subject at any level.
Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.
Get all your documents checked for plagiarism or duplicacy with us.
Get different kinds of essays typed in minutes with clicks.
Calculate your semester grades and cumulative GPa with our GPA Calculator.
Balance any chemical equation in minutes just by entering the formula.
Calculate the number of words and number of pages of all your academic documents.
Our Mission Client Satisfaction
I have a very good experience with assignment help. In last semester i will take help for many assignments. I got very good grades from these assignments. Now, this semester I will take help from them in many assignments. The price of the assignments...
great job great job great job great job great job great job great job great job great job great job great job great job great job great job great job great job great job great job great job great job great job great job great job great job great job ...
it was good and fast. my grade was good. only hoped if the price could have been lesser or else all good.
Thank you for helping me and will support to promote to my friends. Great customer services