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SBLC4000 Marketing Management

tag 0 Download 11 Pages / 2,544 Words tag 02-07-2021

Question:

Understand marketing terminology and marketing concepts and appreciate the basic practices and problems in marketing and marketing management Work as a group together with other members to research and compile a report on marketing plan of a specific company.

Demonstrate skills in evaluating marketing strategy opportunities through selected readings and case analyses

  • Different members of the group will look at different area and orally present their findings within their team
  • Deploy analytical frameworks systematically and consistently.

Appreciate the relationship between elements of the marketing mix in different business and environment settings

Synthesise theoretical material with practical and actual trends in the market to generate proper discussions and critique.
  1. Research-informed Literature

Extent of research and/or own reading, selection of credible sources, application of appropriate referencing conventions.

How well you provide evidence of reading into relevant literature sources.

Indicating these sources on your slides as appropriate.

  1. Knowledge and Understanding of Subject and Analysis

Extent of knowledge and understanding of concepts and underlying principles associated with the discipline.  Analysis, evaluation and synthesis; logic, argument and judgment; analytical reflection; organization  of ideas and evidence.

Demonstrating understandings into the key Marketing Management concepts in your part of the presentation.

Demonstrating how these insights fit into the overall group presentation.

  1. Analysis

Analysis, evaluation and synthesis; logic, argument and judgment; analytical reflection; organization  of ideas and evidence..

A clear statement of objectives for your part of the presentation.

Conducting analysis in line with these objectives.

How well your objectives/ coverage fits into the overall group presentation.

  1. Practical Application and Deployment

Deployment of methods, materials, tools and techniques; application of concepts; formulation of innovative and creative solutions to solve problems.

How well you apply your academic concepts/ insights to the context of the organization being reported to.

The quality of the practical insights/ recommendations made to the company.

The contribution of these practical insights in the context of the overall group presentation.

  1. Skills for Professional Practice

Attributes in professional practice: individual and collaborative working; deployment of appropriate media; presentation and organization.

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Total 11 pages

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[Accessed 02 February 2023].

My Assignment Help. 'SBLC4000 Marketing Management' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/sblc4000-marketing-management/new-technology-work-and-employment.html> accessed 02 February 2023.

My Assignment Help. SBLC4000 Marketing Management [Internet]. My Assignment Help. 2021 [cited 02 February 2023]. Available from: https://myassignmenthelp.com/free-samples/sblc4000-marketing-management/new-technology-work-and-employment.html.


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