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SBLC7009-Target Market Analysis Of The Organisation

tag 0 Download 16 Pages / 3,810 Words tag 11-03-2020
  • Course Code: SBLC7009
  • University: University Of Wales
    icon is not sponsored or endorsed by this college or university

  • Country: United Kingdom


In your role as a Marketing Manager in a stated organisation of your choice, prepare a report for consideration by your Board of Directors, covering the following five aspects:

1. Undertake a Market Segmentation and Target market analysis for your chosen organisation.

2.A critical discussion of the Consumer Behaviour of the organisation`s targeted customers.

3.State and justify 3 Marketing objectives that your chosen organisation should pursue over the next 3 year period.

4.A critical examination of your chosen organisation`s Marketing Mix action plans over this 3 year planning period
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Total 16 pages

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