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SBLC7015 Strategies For Analysing And Engaging With Foreign Markets

tag 0 Download 15 Pages / 3,569 Words tag 26-08-2021


You are required to;

1.Select a business organisation of your choice that is already involved in a foreign market or is contemplating on entering a foreign market. “Overseas” to write something about the organization  Of your choice.

2.The selected business organisation must be agreed with your lecturer – the lecturer is flexible in which we can choose any organization taking into consideration that we need to give a brief about the organization even if in appendix

3.Critically evaluate through the use of relevant business tools and frameworks the suitability of the foreign market selected.Pick any market you want to choose,

4.Analyse any actual or potential risks in the foreign market selected. analyses the more adventurea country analysis, evaluating the country that you are actually choosing ,

Why you choose this specific market?

SWOT analysis external analysis issues (the opportunity and the threat )?

What make your target market is feasible and what are the potential risks ? risks comes from the threat in the SOWT analyses.

Why that target market is feasible?

5.Critically analyse the mode of entry utilised/or to be utilised by the chosen company to suitably realise the opportunities available and overcome the risks in the foreign market selected. Method of entry and justify your choose to be part of the external analysis , political factor for example. In case to have local partner based on the legal frame of this country.

6.Critically analyse relevant management responses that have been undertaken by the selected company to realise the opportunities offered in the market selected (including the management of its human resources; operational function; marketing and cross-cultural issues).Include the market analysis and the SWOT analysis or method of entry. Bring plan and strategies what is your recommendation you actually make it for them. Analysis of the competition  the chosen market.

7.Please suggest practical and justified recommendations about how the company selected can achieve/or could achievecompetitive advantage in the market selected.

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Total 15 pages

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