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SEB725 Engineering Entrepreneurship

tag 0 Download 7 Pages / 1,736 Words tag 03-02-2021


“AntenN” is a company based in China specialized in manufacturing modern antenna systems for different industries. It has recently developed a high efficiency and low cost antenna for applications in autonomous cars and for aftermarket installations. This antenna comes with highly innovative design and a low cost manufacturing process, which the China company owns patent and trademark IP for it. Sensing a market opportunity in Australia, a company in Victoria recently signed a commercial license agreement with “AntenN” to sell the products of AntenN for the Australian market and provide support and service to Australian customers. Assume that you work in this company and you are assigned with the role of the head of the Application and Testing Team for the products of AntenN. To meet the criteria of Motor Vehicles Standards act of Australia and to ensure required customer satisfaction, your team designed and prototyped a new antenna for the Australian market which you have an option to manufacture it in China at AntenN or bring the AntenN manufacturing process to Australia. As part of your research, your team identified that a rival Australian company called ‘Ray Com’ has also responded to the market demand and selling antennas. In addition, you noticed that ‘Ray Com’ is aiming to produce an antenna for cars meeting Australian market standards and requirements. You immediately brought this to the notice of company director and he/she asked you to put this issue on high priority and write a detailed report to inform the managing team of the company about the risks of loosing IP, strategies and steps that need to be taken to protect the Intellectual Property of the company in Australia. In this report, you need to:
• Identify different scenarios where your company may loose IP in Australia. Briefly explain each scenario and identify parties that are involved in these scenarios.
• One of the scenarios is where your company doesn’t own the patent for the new product designed and prototyped in Australia, provide the quickest patenting as your strategy for that.
• For other scenarios, provide a strategy to protect the IP of your company. Prioritize your suggested strategies (for instance which scenario’s strategy is the highest priority, which scenario’s strategy is second priority...)
• For each strategy provide procedure or steps of implementation if there is a given procedure or steps.
• Is it possible to stop Ray Con if they are aiming to genuinely build their own product for Australian market? Briefly explain.
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