country
$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Services Marketing And Relation Marketing

tag 0 Download6 Pages / 1,445 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT

Question:

Discuss about the Services Marketing and Relation Marketing.
 
 

Answer:

Introduction

This assignment will deal with the knowledge and information that the organizations in the modern world collects so that it helps them in making the decisions in a proper way. The use of MIS, DSS, EIS and ES are the technologies that help the organization in taking effective decisions.

MIS, DSS, EIS and ES methods

The Management Information System (MIS) helps the management at different level to take effective decisions so that problems can be solved within the organization. In most of the organizations, it is seen that decisions need to be made on the issues that are occurring within the company on a regular basis so that the organization can function in an effective manner (Mora et al. 2016). According to Liem, Semiawan and Chandra (2015), the main characteristics of this system is that it is oriented towards the management, which means that the efforts that are required for the development of the informational system needs to be started by the management so that the objectives of the business can be achieved.

Decision Support System (DSS) is the type of information system, which is computerized and help in supporting the business by helping the organization to take effective decisions. It is an interactive software that helps the decision makers to combine all the information that is available as raw data, which helps in the decision-making process. It can also be defined as a system, which acts as a tool for the managers in solving the problems that are unstructured or semi-structured in a professional manner (Nursal, Omar and Nawi 2014). The main characteristics of this system are that it enables groups to take effective decisions regarding a particular task so that the organization can benefit through it.

According to Foster (2016), Executive Information System (EIS) is used by top level managers in the organization so that it can help in maintaining a proper network of communication within the internal environment of the organization so that the competency level of the workplace can increase to a large extent. The primary characteristics of this system are that it helps in accessing the external and internal data as well. It provides access to the information and gives direct access to the reports that are made by the management of the organization.

 

Impact of technology on decision-making

According to Siemens (2014), technology has made a direct impact on the decisions of the organization in a positive manner. Most of the organizations have found its use in the information technology systems, as they have developed and has been accepted within the organization in a readily manner. The organizations have found that with the use of these systems, it can affect the decision-making capability of the leaders in the organization. The use of DSS within the organization has helped the organizations in combining the data so that it can be analyzed, which will help in making the decisions within the organization in an effective manner. Pettigrew (2014) has stated that the implementation of DSS can be categorised in to GDSS (Group Decision Support System) and ESS (Executive Support System) and the process of data mining can be seen as a branch of DSS as well. While ESS is used at the strategic level for the decisions to be taken, the use of DSS is more focussed on the organizations.

The use of data warehouse, which is also known as database for customer knowledge helps the organization in retaining the customers and marketing of the organization through the use of proper decisions. The use of the software known as Enterprise Resource Planning (ERP) helps in providing the datas, which had to be collected for the different sources and consume more time, if not for this software.  There are different kinds of applications for ERP, which are available widely and are capable enough to help the organization in making effective decisions (Liem, Semiawan and Chandra 2015).

The use of Online Analytical Processing database (OLAP) helps the organizations and the companies in speeding up their queries so that it will help the companies in making the decisions at a faster rate. This software helps the organization in presenting the data in a better way and functions in a multidimensional way, which is absent in DSS. This helps the organizations in processing the data and take effective decisions at a faster rate so that the companies may save more time (Trevena et al. 2015).

The use of e-commerce offers the managers with various tools on the internet, which in turn helps them in the process of decision-making. The interaction between the different businesses with the help of the company websites helps the managers in gaining a better insight about the effect of decisions that it has on those organizations.

Woolworths

Woolworths is an Australian grocery chain, which specializes in selling groceries such as packaged foods, meat, vegetables and fruits. The company also sells magazines, DVDs and other items such as stationery goods. The company currently operates through more than 1000 stores within the country along with 968 super markets and around 19 convenience stores in the country (Methner, Hamann and Nilsson 2015).

Issues within the company

The recent failures that the company is facing are that there is a high level of entry barrier, which is existing in the Australian market. The major competition that the company is getting is from the supermarkets that are already in function within the market. The share prices of the company have fallen to a large extent, as the investors in the company are losing their confidence due to the losses that they are facing in the market (Hall 2015). After the loss of the chairperson of the company due to health complications, the company has lost its vision that they had created for the future. The loss that the company incurred due to the faulty campaigns such as ‘Cheap Cheap’, the company went on to suffer major losses, as the customers were of the belief that the company was offering cheaper products at a cheap price. The company did not adopt proper measures and softwares, which would have been of some help so that the company can take the decisions in a proper manner (Methner, Hamann and Nilsson 2015).

Conclusion and Recommendations

Thus, it can be concluded that the company needs to adopt various measures, which will help them in taking effective decisions so that they can come up with good strategies and ensure its survival in the competitive market of Australia. The use of the various tools will help the company in planning their future in a better way.

The company needs to make use of the DSS platform, which will help them in combing the previous data along with the new one so that it can be analyzed and help in forming better decisions for the company. The use of OLAP will be beneficial for the company, as it will help them in solving the queries, which may arise within the organization at a faster rate.  The decisions of the company with respect to the implementation of the new strategies, which will be beneficial needs to be done with the help of ESS so that the profitability of the firm may increase.

 

References

Foster, E.C., 2016. Towards measuring the impact of management support systems.

Hall, M., 2015. Against inequality: towards a curriculum for social and environmental innovation. In The Business of Social and Environmental Innovation (pp. 213-232). Springer International marketing Publishing.

Liem, I., Semiawan, T. and Chandra, A., 2015, October. A software system family: Learning from simple data processing to knowledge management system of research. In Information Technology and Electrical Engineering (ICITEE), 2015 7th International Conference on (pp. 24-28). IEEE.

Methner, N., Hamann, R. and Nilsson, W., 2015. The Evolution of a Sustainability Leader: The Development of Strategic and Boundary Spanning Organizational Innovation Capabilities in Woolworths. In The Business of Social and Environmental Innovation (pp. 87-104). Springer International Publishing.

Mora, M., Phillips-Wren, G., Wang, F. and Gelman, O., 2016. An Exploratory-Comparative Study of Implementation Success Factors for MSS/DMSS and MIS. International Journal of Information Technology & Decision Making, pp.1-35.

Nursal, A.T., Omar, M.F. and Nawi, M.N.M., 2014, December. An overview of emerging technologies in contemporary decision support system development. In AIP Conference Proceedings (Vol. 1635, No. 1, pp. 634-638). AIP.

Pettigrew, A.M., 2014. The politics of organizational decision-making. Routledge.

Siemens, G., 2014. Connectivism: A learning theory for the digital age.

Trevena, H., Neal, B., Dunford, E., Haskelberg, H. and Wu, J.H., 2015. A comparison of the sodium content of supermarket private-label and branded foods in Australia. Nutrients, 7(8), pp.7027-7041.

OR

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2018). Services Marketing And Relation Marketing. Retrieved from https://myassignmenthelp.com/free-samples/services-marketing-and-relation-marketing.

"Services Marketing And Relation Marketing." My Assignment Help, 2018, https://myassignmenthelp.com/free-samples/services-marketing-and-relation-marketing.

My Assignment Help (2018) Services Marketing And Relation Marketing [Online]. Available from: https://myassignmenthelp.com/free-samples/services-marketing-and-relation-marketing
[Accessed 03 June 2020].

My Assignment Help. 'Services Marketing And Relation Marketing' (My Assignment Help, 2018) <https://myassignmenthelp.com/free-samples/services-marketing-and-relation-marketing> accessed 03 June 2020.

My Assignment Help. Services Marketing And Relation Marketing [Internet]. My Assignment Help. 2018 [cited 03 June 2020]. Available from: https://myassignmenthelp.com/free-samples/services-marketing-and-relation-marketing.


MyAssignmenthelp.com is the leading essay writing service in Australia. We are committed to resolving students' all academic problems and help them acquire higher grades. We provide comprehensive essay paper help to students, who struggle to put up a good quality essay. With 3000+ talented essay writers, we cover 100+ subjects while providing essay writing service to students in Australia. Contact us to premier quality academic assistance at an affordable price.

Latest Marketing Samples

BUSI330 Principles Of Marketing

Download : 0 | Pages : 2
  • Course Code: BUSI 330
  • University: Liberty University
  • Country: United States

Answer: Company Goals Ford Motor is a multinational automotive company founded by Henry Ford in 1903 and whose headquarters are based in Michigan. The company is divided into two brands, Lincoln brand which sells luxury cars and ford brand which sells commercial vehicles and automobiles ("Ford Motor Company: Company Information | Ford.com," n.d.). Improving fuel economy for all products while adhering to regulations and addressing stabilizat...

Read More arrow

2512ICT Ecommerce

Download : 0 | Pages : 11
  • Course Code: 2512ICT
  • University: Griffith University
  • Country: Australia

Answer: Company Introduction Atlantic Technologies was founded in January 2017. Since then, it has been underperforming due to lack of resources. From January this year, the company is testing the market at the University of British Colombia. The company is located on Pacific Boulevard, Vancouver. Gen-connect Internet services hosts and maintain the company data. Solution  Atlantic Technologies enable university students to trade, buy,...

Read More arrow

MS4105 Marketing Principles

Download : 0 | Pages : 14
  • Course Code: MS4105
  • University: University Of Gloucestershire
  • Country: United Kingdom

Answer: Introduction Business activity is related to the marketing effectiveness of the organization. Sales activities of products or services need to furnish strongly so that the company can make a stand over the business market. Market involvement, product or service culture and attract people towards through the service is the concern matter in this paper. Virgin Atlantic is one of the major airline companies in the UK, and the brand name ...

Read More arrow

BBM105 Principles Of Marketing

Download : 1 | Pages : 6
  • Course Code: BBM105
  • University: Wawasan Open University
  • Country: Malaysia

Answer: Introduction  This report is an extended review of principle of marketing which was presented in the previous assignment. The organization Tiny Tapir located in Malaysia was theme of the discussion on principle of marketing. In the previous report, a complete overview of the organization such as its products, marketing approaches and target market segmentation have been discussed. Now in this report, the marketing mix approaches ...

Read More arrow

1003MKT Introduction To Marketing

Download : 0 | Pages : 11
  • Course Code: 1003MKT
  • University: Griffith University
  • Country: Australia

Answer: Introduction  The report aims at providing an insight into the H2Coco, a company known for its coconut-based products.  The products of H2Coco are found in various national outlets that includes Supermarkets, Chemist Warehouse and Priceline (h2coconut.com, 2018). A marketing plan is necessary since it helps the leaders of the company in developing and keeping an eye on the functional areas for meeting the expectations. It is...

Read More arrow
Next
watch

Save Time & improve Grade

Just share Requriment and get customize Solution.

question
We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

1,328,472

Orders

4.9/5

Overall Rating

5,076

Experts

Our Amazing Features

delivery

On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.

work

Plagiarism Free Work

Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.

time

24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.

subject

Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.

price

Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

93 Order Completed

100% Response Time

Jackson Mitchell

MiM (Masters in Management) in Supply Chain Management

New Jersey, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

285 Order Completed

99% Response Time

Eugene Baranowski

MBA in Supply Chain

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

610 Order Completed

100% Response Time

Cheryl Zhao

PhD in Statistics

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 4/5

2594 Order Completed

95% Response Time

Michael Johnson

Masters of MSc in Economics

Washington, United States

Hire Me

FREE Tools

plagiarism

Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.

essay

Essay Typer

Get different kinds of essays typed in minutes with clicks.

edit

GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.

referencing

Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.

calculator

Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability

1

1

1

Your Approx Earning

Live Review

Our Mission Client Satisfaction

Great work given the time that the assignment was required. Premium is the way to go.

flag

User Id: 434326 - 02 Jun 2020

Australia

student rating student rating student rating student rating student rating

Not much of an issue because the tutor\'s expectation was not very high in the end.

flag

User Id: 321826 - 02 Jun 2020

Australia

student rating student rating student rating student rating student rating

Markers noted some spelling errors and actually weak comparison in the report, it somehow scored a nice grade and I\'m fine with it.

flag

User Id: 321826 - 02 Jun 2020

Australia

student rating student rating student rating student rating student rating

I extremely thank you for completing my work in limited time frame. I thought I can\'t complete my work on time and I was depressed too until I get my final work. I can\'t express my happiness.

flag

User Id: 389686 - 02 Jun 2020

Australia

student rating student rating student rating student rating student rating
callback request mobile
Have any Query?