country
$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Services Marketing And Relation Marketing

tag 0 Download6 Pages / 1,445 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT

Question:

Discuss about the Services Marketing and Relation Marketing.
 
 

Answer:

Introduction

This assignment will deal with the knowledge and information that the organizations in the modern world collects so that it helps them in making the decisions in a proper way. The use of MIS, DSS, EIS and ES are the technologies that help the organization in taking effective decisions.

MIS, DSS, EIS and ES methods

The Management Information System (MIS) helps the management at different level to take effective decisions so that problems can be solved within the organization. In most of the organizations, it is seen that decisions need to be made on the issues that are occurring within the company on a regular basis so that the organization can function in an effective manner (Mora et al. 2016). According to Liem, Semiawan and Chandra (2015), the main characteristics of this system is that it is oriented towards the management, which means that the efforts that are required for the development of the informational system needs to be started by the management so that the objectives of the business can be achieved.

Decision Support System (DSS) is the type of information system, which is computerized and help in supporting the business by helping the organization to take effective decisions. It is an interactive software that helps the decision makers to combine all the information that is available as raw data, which helps in the decision-making process. It can also be defined as a system, which acts as a tool for the managers in solving the problems that are unstructured or semi-structured in a professional manner (Nursal, Omar and Nawi 2014). The main characteristics of this system are that it enables groups to take effective decisions regarding a particular task so that the organization can benefit through it.

According to Foster (2016), Executive Information System (EIS) is used by top level managers in the organization so that it can help in maintaining a proper network of communication within the internal environment of the organization so that the competency level of the workplace can increase to a large extent. The primary characteristics of this system are that it helps in accessing the external and internal data as well. It provides access to the information and gives direct access to the reports that are made by the management of the organization.

 

Impact of technology on decision-making

According to Siemens (2014), technology has made a direct impact on the decisions of the organization in a positive manner. Most of the organizations have found its use in the information technology systems, as they have developed and has been accepted within the organization in a readily manner. The organizations have found that with the use of these systems, it can affect the decision-making capability of the leaders in the organization. The use of DSS within the organization has helped the organizations in combining the data so that it can be analyzed, which will help in making the decisions within the organization in an effective manner. Pettigrew (2014) has stated that the implementation of DSS can be categorised in to GDSS (Group Decision Support System) and ESS (Executive Support System) and the process of data mining can be seen as a branch of DSS as well. While ESS is used at the strategic level for the decisions to be taken, the use of DSS is more focussed on the organizations.

The use of data warehouse, which is also known as database for customer knowledge helps the organization in retaining the customers and marketing of the organization through the use of proper decisions. The use of the software known as Enterprise Resource Planning (ERP) helps in providing the datas, which had to be collected for the different sources and consume more time, if not for this software.  There are different kinds of applications for ERP, which are available widely and are capable enough to help the organization in making effective decisions (Liem, Semiawan and Chandra 2015).

The use of Online Analytical Processing database (OLAP) helps the organizations and the companies in speeding up their queries so that it will help the companies in making the decisions at a faster rate. This software helps the organization in presenting the data in a better way and functions in a multidimensional way, which is absent in DSS. This helps the organizations in processing the data and take effective decisions at a faster rate so that the companies may save more time (Trevena et al. 2015).

The use of e-commerce offers the managers with various tools on the internet, which in turn helps them in the process of decision-making. The interaction between the different businesses with the help of the company websites helps the managers in gaining a better insight about the effect of decisions that it has on those organizations.

Woolworths

Woolworths is an Australian grocery chain, which specializes in selling groceries such as packaged foods, meat, vegetables and fruits. The company also sells magazines, DVDs and other items such as stationery goods. The company currently operates through more than 1000 stores within the country along with 968 super markets and around 19 convenience stores in the country (Methner, Hamann and Nilsson 2015).

Issues within the company

The recent failures that the company is facing are that there is a high level of entry barrier, which is existing in the Australian market. The major competition that the company is getting is from the supermarkets that are already in function within the market. The share prices of the company have fallen to a large extent, as the investors in the company are losing their confidence due to the losses that they are facing in the market (Hall 2015). After the loss of the chairperson of the company due to health complications, the company has lost its vision that they had created for the future. The loss that the company incurred due to the faulty campaigns such as ‘Cheap Cheap’, the company went on to suffer major losses, as the customers were of the belief that the company was offering cheaper products at a cheap price. The company did not adopt proper measures and softwares, which would have been of some help so that the company can take the decisions in a proper manner (Methner, Hamann and Nilsson 2015).

Conclusion and Recommendations

Thus, it can be concluded that the company needs to adopt various measures, which will help them in taking effective decisions so that they can come up with good strategies and ensure its survival in the competitive market of Australia. The use of the various tools will help the company in planning their future in a better way.

The company needs to make use of the DSS platform, which will help them in combing the previous data along with the new one so that it can be analyzed and help in forming better decisions for the company. The use of OLAP will be beneficial for the company, as it will help them in solving the queries, which may arise within the organization at a faster rate.  The decisions of the company with respect to the implementation of the new strategies, which will be beneficial needs to be done with the help of ESS so that the profitability of the firm may increase.

 

References

Foster, E.C., 2016. Towards measuring the impact of management support systems.

Hall, M., 2015. Against inequality: towards a curriculum for social and environmental innovation. In The Business of Social and Environmental Innovation (pp. 213-232). Springer International marketing Publishing.

Liem, I., Semiawan, T. and Chandra, A., 2015, October. A software system family: Learning from simple data processing to knowledge management system of research. In Information Technology and Electrical Engineering (ICITEE), 2015 7th International Conference on (pp. 24-28). IEEE.

Methner, N., Hamann, R. and Nilsson, W., 2015. The Evolution of a Sustainability Leader: The Development of Strategic and Boundary Spanning Organizational Innovation Capabilities in Woolworths. In The Business of Social and Environmental Innovation (pp. 87-104). Springer International Publishing.

Mora, M., Phillips-Wren, G., Wang, F. and Gelman, O., 2016. An Exploratory-Comparative Study of Implementation Success Factors for MSS/DMSS and MIS. International Journal of Information Technology & Decision Making, pp.1-35.

Nursal, A.T., Omar, M.F. and Nawi, M.N.M., 2014, December. An overview of emerging technologies in contemporary decision support system development. In AIP Conference Proceedings (Vol. 1635, No. 1, pp. 634-638). AIP.

Pettigrew, A.M., 2014. The politics of organizational decision-making. Routledge.

Siemens, G., 2014. Connectivism: A learning theory for the digital age.

Trevena, H., Neal, B., Dunford, E., Haskelberg, H. and Wu, J.H., 2015. A comparison of the sodium content of supermarket private-label and branded foods in Australia. Nutrients, 7(8), pp.7027-7041.

Download Sample

Get 100% money back after download, simply upload your unique content* of similar no. of pages or more. We verify your content and once successfully verified 100% value credited to your wallet within 7 days.

Upload Unique Document

Document Under Evaluation

Get Credits into Your Wallet

*The content must not be available online or in our existing Database to qualify as unique.

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2018). Services Marketing And Relation Marketing. Retrieved from https://myassignmenthelp.com/free-samples/services-marketing-and-relation-marketing.

"Services Marketing And Relation Marketing." My Assignment Help, 2018, https://myassignmenthelp.com/free-samples/services-marketing-and-relation-marketing.

My Assignment Help (2018) Services Marketing And Relation Marketing [Online]. Available from: https://myassignmenthelp.com/free-samples/services-marketing-and-relation-marketing
[Accessed 10 August 2020].

My Assignment Help. 'Services Marketing And Relation Marketing' (My Assignment Help, 2018) <https://myassignmenthelp.com/free-samples/services-marketing-and-relation-marketing> accessed 10 August 2020.

My Assignment Help. Services Marketing And Relation Marketing [Internet]. My Assignment Help. 2018 [cited 10 August 2020]. Available from: https://myassignmenthelp.com/free-samples/services-marketing-and-relation-marketing.


MyAssignmenthelp.com is the leading essay writing service in Australia. We are committed to resolving students' all academic problems and help them acquire higher grades. We provide comprehensive essay paper help to students, who struggle to put up a good quality essay. With 3000+ talented essay writers, we cover 100+ subjects while providing essay writing service to students in Australia. Contact us to premier quality academic assistance at an affordable price.

Latest Marketing Samples

GAST601 Gastronomy

Download : 0 | Pages : 3

Answer: Indian Cooking- Mainly About Vegetarian Cooking According To Hindu Religion  India is a widely diverse country with a huge variety of food cuisines that is available in both vegetarian and non vegetarian options(Fisher, 1998; p- 283-285).  The various ethnic ,cultural, the religious aspect of people and the geographical location plays a vital and important role in terms of food preferences and cooking style in India(Santich,...

Read More arrow Tags: New Zealand Auckland Gastronomy Other 

MKT601 Contemporary Marketing

Download : 0 | Pages : 3

Answer: Identify and evaluate the social media marketing strategy for Kylie Cosmetics Introduction The presentation will identify and evaluate the social media marketing strategy used by Kylie cosmetics Kylie Cosmetics Company of America is chosen for this presentation The Cosmetic firm is considered to be the fastest-growing beauty brands of the nation The company provides wide range of cosmetics and beauty products Comp...

Read More arrow Tags: Australia Sydney 29 contemporary marketing Other 

MKT860 International Marketing

Download : 0 | Pages : 18
  • Course Code: MKT860
  • University: Ulster University
  • Country: United Kingdom

Answer: Introduction: The International marketing can be essentially described as a step which is generally undertaken by an enterprise in order to extend the overall operations around the globe. In regard to this, the International marketing as a strategy can be defined as the overall strategy adopted by the enterprise to expand in the market and to be able to establish the operations successfully. The previous assessment identified the suit...

Read More arrow Tags: United Kingdom Lewisham 29 INTERNATIONAL MARKETING Other 

BUS491 Principles Of Marketing

Download : 0 | Pages : 17
  • Course Code: BUS491
  • University: Al-Yamamah University
  • Country: Saudi Arabia

Answers: Introduction  Marketing principles or the principles of marketing are considered as marketing concepts which companies utilize an operative marketing approach. They are identified as principles upon which companies construct product promotion policies. Business organizations employ the marketing principles for the effective advancement and endorsement of goods, products or services. Marketing is the aspect of business that is hi...

Read More arrow Tags: Saudi Arabia Jeddah 29 Principles of marketing Other 

BCM105 Economics For Business Module

Download : 0 | Pages : 10
  • Course Code: BCM105
  • University: Amity University
  • Country: India

Answer: Introduction The intervention of government in the market depends on various conditions. The intervention of government in the business practices is a means of controlling unnecessary activities in the market where business organisations operates their operations against each other. The government also intervene in the economy when market faces tough situation related to demand and supply or facing challenges in coping with inflation ...

Read More arrow
Next
watch

Save Time & improve Grade

Just share Requriment and get customize Solution.

question
We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

1,382,062

Orders

4.9/5

Overall Rating

5,085

Experts

Our Amazing Features

delivery

On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.

work

Plagiarism Free Work

Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.

time

24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.

subject

Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.

price

Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

184 Order Completed

96% Response Time

Arapera Billing

Masters in Management, MMgt

Wellington, New Zealand

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

416 Order Completed

95% Response Time

Tyler Moore

MBA in Accounting

Washington, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

610 Order Completed

100% Response Time

Cheryl Zhao

PhD in Statistics

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

234 Order Completed

100% Response Time

Samantha Ji

PhD in Chemistry with Specialization in Organic

Singapore, Singapore

Hire Me

FREE Tools

plagiarism

Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.

essay

Essay Typer

Get different kinds of essays typed in minutes with clicks.

edit

GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.

referencing

Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.

calculator

Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability

1

1

1

Your Approx Earning

Live Review

Our Mission Client Satisfaction

Awesome work. Awesome response time. Very thorough & clear. Love the results I get with MAH!

flag

User Id: 383727 - 31 Jul 2020

Australia

student rating student rating student rating student rating student rating

Work was done in a timely manner took it through grammarly checked for plagiarism very well satisfied

flag

User Id: 463334 - 31 Jul 2020

Australia

student rating student rating student rating student rating student rating

Great work for the short notice given. Thank you for never disappointing and helping out.

flag

User Id: 194216 - 31 Jul 2020

Australia

student rating student rating student rating student rating student rating

I received a full point on the assignment. Thank you for all the help with the assignment.

flag

User Id: 411395 - 31 Jul 2020

Australia

student rating student rating student rating student rating student rating
callback request mobile
Have any Query?