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SG3034 Introduction To Business And Enterprise

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  • Course Code: SG3034
  • University: University Of East London
  • Country: United Kingdom

Question:

Produce a management report demonstrate about the business operation of the company. use knowledge of the eivironment within which business entrerprises and enterpreneurship operate to support your research.
 

Answer:

Introduction

The Yeo Valley is one of the most widely known organic dairy firms in the UK. This company works for bringing fresh and new products for all the milk lovers. At the same time, they believe that taking care of nature is also one of the most important activities that they have to carry on. This firm has been set up by the Mead family. They have been living and working in Somerset for a long time period. They had started their business at a very small level by having a very small land holding with a very limited number of cows. It was just 30 (Seo et al. 2016). However, they have really worked very hard and have grown to be one of the most fantastic and most popular organic milk brands of United Kingdom. They take up some extra efforts and also take up some extra pains to make their business a great success and also for an overall good of the consumers (Yeo Valley 2018).

The pestle analysis of the company 

Political

The government of UK provides proper support to the activities of the Yeo valley Dairy Firm. This is because the Yeo Valley takes full care o the health and the well being o the customers. They make sure that their products are fully hygienic and they do not contain any chemicals or any such products that would harm the health and the well being of the people buying the products from them. The Government of UK passes many have that would make sure that Yeo valley is maintaining proper hygiene and cleanliness. Laws are also passed to make sure that the cows are not being harmed in any way just o increase the overall production (Yeo Valley 2018).

Economic

The urban population is increasing. There is this increasing global demand for the milk and the milk products. The other economic factors also include the rate of taxations imposed on the import and export of raw materials needed for the product. As Yeo Valley produce many products like chocolates, ice cream the manufacturing system is labor intensive so proper safety measure also have to be adopted for the welfare of the employees (Yeo Valley 2018).

Social factors

The views of people have changed a lot. There also has been a lot of changes in the lifestyle led by people. So, people are now very health conscious and they want to consume products that are fat-free.

Technological

The technology that is involved in the production has to be upgraded. At the same time, eco-friendly technologies have to be introduced (Knott 2015).

Legal

The company has to abide by all the necessary laws that are passed by the government. The increased environment protection laws also have to be maintained (Yeo Valley 2018).

Environmental

This is one of the big factors because being an organic dairy firm it is largely dependent upon the climatic conditions. Any changes in the climate can lead to the significant changes in the production.

 

Porter’s Five Force Model

As this is an organic dairy farm, it uses all the natural products and is quite a labor intensive in nature. They provide the best care to the cows that need labor. So, if the demand is excessive in comparison to the supply then there might be a problem. Other competitors might take up this opportunity.

New entrants

Dairy products are one the most lucrative and highly demanded products. So there is always the threat of some of the other firms entering the market.

Internal rivalry

The competitors might be aware of the size and influence of Yeo Valley and pose a very tough competition.

Buyers

The buyers of the products are really very high as they are satisfied with the quality of the products.

Substitutes

The percentage is low to high. Though it is enjoying a very good reputation at the same time, the other competitors can easily enter the market with substitutes (Monczka et al. 2015).

The strengths are the care and safety with which they produce their products and also the cultural values that they maintain. The threats can be climatic changes and also a demand for dynamism in the technological fields.

Nature of resources

The resources are both tangible and intangible in nature.

Value chain analysis

Infrastructure- A huge number of manufacturing plants, The processing units are mainly distributed in their owned property. They, however, have started increasing distribution channels in other parts of the nation

Human resource- The consulting on the dairy farming takes place throughout the different levels of supply chain.

Technology development

Feeding livestock, efficiency in processing the units

Procurement

Working more in order to find developed milk payment schemes

Organizational framework

Try to maintain a low cost of the suppliers. Developing effective partnership with Freshworks and organic milk suppliers Association, also opening up more retail and consumer channels.

VRIO

Valuable

The resource is surely valuable as it helps in adding a nutritive value to the products. They have a huge organic firm of their own that maintains all the necessary eco-friendly measures for their production.

Rare

The products are semi-rare in nature. Earlier not many dairy firms used to focus on the organic or the eco-friendly ways of production. However, now there are many firms that are trying to give tough competition and are using many eco-friendly and organic methods (Gereffi and Fernandez-Stark 2016)

Costly to imitate

There are both low and high chances of imitation. Even if not direct imitation or duplication, the competitive firms can provide equally good substitutes that induce the customers to switch over.

Organized to capture value

The Yeo Valley firm is organized to capture its value. Currently, they are trying their level best to love up to the expectations of their customers. However, they will have to follow the process of continuous improvement and up gradation.

Yep valley in the current scenario is exhibiting all the good practices but at the same time, they are taking proper care of the needs and demands of the customers. However, in order to fight with the competitors, they have to constantly upgrade their technologies and have to focus on business expansion as well.

Conclusion

So, it can be concluded that Yeo Valley is really doing a great job by providing natural and organic products to their customers. They are also allowing their customers with many other added advantages like private farmland visits, organic gardens organic cafes and bookings for private occasions as well. However, they have to open more channels on a national and international basis so that they can expand their business and give a tough competition to their competitors.

 

References

Gereffi, G. and Fernandez-Stark, K., 2016. Global value chain analysis: a primer.

Knott, P.J., 2015. Does VRIO help managers evaluate a firm’s resources?. Management Decision, 53(8), pp.1806-1822.

Monczka, R.M., Handfield, R.B., Giunipero, L.C. and Patterson, J.L., 2015. Purchasing and supply chain management. Cengage Learning.

Seo, B.G., Park, D.H. and Choi, D., 2016, August. Innovative service concept generation based on integrated framework of design thinking and VRIO: the case of information supporting system for SMEs in Korea. In Proceedings of the 18th Annual International Conference on Electronic Commerce: e-Commerce in Smart connected World (p. 23). ACM.

Yeo Valley. (2018). Places in the valley | Yeo Valley | Supporting British Family Farms. [online] Available at: https://www.yeovalley.co.uk/the-valley/places [Accessed 14 Apr. 2018].

Yeo Valley. 2018. british dairy farms need you | Yeo Valley | Supporting British Family Farms. [online] Available at: https://www.yeovalley.co.uk/milklovers [Accessed 14 Apr. 2018].

Yeo Valley. 2018. Our family and farming | Yeo Valley | Supporting British Family Farms. [online] Available at: https://www.yeovalley.co.uk/the-valley/our-family-farming [Accessed 14 Apr. 2018].

Yeo Valley. 2018. Yeo Valley | Supporting British Family Farms. [online] Available at: https://www.yeovalley.co.uk/ [Accessed 14 Apr. 2018].

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