country
$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

SG6001-Review Of The Strategic Situation Of Uber Technologies INC

tag 3 Downloads4 Pages / 962 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT
  • Course Code: SG6001
  • University: University Of East London
  • Country: United Kingdom

Question:

Produce a review of the strategic situation of Uber technologies Inc., based on the provided material " Transformation of the taxi service industry: The Uber case study". 

 

Answer:

Introduction

The environment of the Uber Company is quite stable. It motivates and encourages its employees to set their personal strategies as well as goals. Currently, the company has brought in huge transformation for the taxi industry. The company has huge opportunities in the taxi-hire sector and introduced new and innovative products as well as services. Previously, in large cities, hailing a taxi to go somewhere was much difficult. However, with the inception of Uber cabs, such issues got eliminated. Nobody has to negotiate with the driver concerning fare or fumble around to find the right amount of money. Not only Uber cabs are highly reliable, but also it has managed to win the appreciation of many customers (Alter 2015).

Discussion

The company has expanded its operations in London, Manchester, Liverpool and many other countries. On discussing about the company’s business environment, it is found that Uber promotes interactive sessions among the employees and their managers. This helps in understanding the issues as well as problems of the employees. They have also managed to make their promotional requirements specific and clear, in order to make the employees work, as per the guidelines. Uber Company ensures that their staff members and managers are well aware of the policy guidelines and norms. Moreover, it promotes safe as well as secured environment of working for the employees (Biggs 2015). The core vision of the company is to provide their customers with much convenient services.

The company has adopted several promotional strategies, in order to market their services. For industrial survival and success factors, the company has introduced various offers and discounts for its customers. Not only this, Uber has also played a major role in the shared economy and collaborative marketplace economy. The corporate social responsibility logic that is embedded in this shared ride economy is the reduction of car usage as well as its positive effects on the environment. In addition to this, the company’s management and human resource strategies are also commendable. It has contributed a lot to the company’s competitive advantage. Uber has a unique process of recruiting their employees. Not only they train their employees on a regular basis, but also they impart education on how to cater to the customers (Botsman and Rogers 2010).

On discussing about the inconsistency between the company’s internal factors, it is found out that Uber has some problems in the legal aspect. A court case is pending which is yet to determine whether its drivers are employees or contractors. Moreover, the internal factors which hamper the growth and progress of the business are; customer services, few less skilled workers, bossy seniors, ineffective communication between the employers and management, negative environment and others. The external factors include high competition as other cab services are also increasing on a daily basis, demands of the suppliers, customer services and many more (Bosnjak 2017). 

 


These factors have affected the business environment to a huge extent and marred the company’s brand image. Moreover, the company does not have a clear cost and differentiation advantage as the revenues rise at times that is the surge pricing strategy. In addition to this, the company charges fees on cancellation of any trip, toll fees and other per trip surge charges (Bloomberg 2015). According to leaked information, it is found that such disadvantageous factors have led to the reduction of efficiency in the services offered. Therefore, in such a competitive environment, the company needs to adopt more and more marketing strategies and promotional activities (Beetlestone 2012). Furthermore, Uber Company needs to keep a track of their target customers’ changing preferences. In addition to this, more and more training services must be introduced, so that the employees are able to serve their customers’ with the best of services.

Critical Appraisal of the Strategy

Resources & Capabilities

Is it valuable?

Is it rare?

Is it imitable?

Is it Non-substitutable?

Uber Company’s Financial resources

Yes

No

Yes

Yes

Brand Name

Yes

No

No

No

Technological resources

Yes

No

Yes

No

Consumer’s human resources

Yes

No

Yes

No

Figure: VRIN Framework

(Source: Created by Author)

Conclusion

To conclude, the company’s financial resources are valuable as it has made huge profits since the past few decades. According to the leaked documents, it is found that the company has made loads of revenue and has managed to gain huge media acclamation. However, it is not rare as its competitors have also made large profits and few losses. It is imitable as Uber Company has the capital as well as capacity to do so. Moreover, the capital is required for every action and so, it is non substitutable. The company has a valuable brand name, which is not at all rare, as its competitors too have a valuable and well recognized brand name. It is not imitable as other company’s cannot use the same brand name. It is substitutable as consumers can choose other brands too. The technological and human resources of the company are valuable. 

 

References

Alter, C. (2015). “UN Women Breaks Off Partnership with Uber”. Available at: https://time.com/3754537/un-women-breaks-off-partnership-with-uber/. Accessed 20 March 2016.

Beetlestone, I. (2012). “The history of London's black cabs”. Available at: https://www.theguardian.com/world/2012/dec/09/history-london-black-cabs. Accessed 11 November 2015.

Biggs, J. (2015). "Uber Opening Robotics Research Facility in Pittsburgh To Build Self- Bosnjak D(2017) "Uber Publicizes Some 2016 Financials, Shows $6.5B In Revenue" https://www.androidheadlines.com/2017/04/uber-publicizes-some-2016-financials-shows-6-5b-in-revenue.html accessed 1 Oct 2017

Bloomberg (2015). "Uber Crosses Continents with Istanbul Water-Taxi Service". Available at: https://www.bloomberg.com/news/articles/2015-06-25/uber-crosses-continents-with-istanbul-water-taxi-service/. Accessed 12 April 2016.

Botsman, R. and Rogers, R. (2010). What's Mine Is Yours:The Rise of Collaborative Consumption, New York: Harper Business

Download Sample

Get 100% money back after download, simply upload your unique content* of similar no. of pages or more. We verify your content and once successfully verified 100% value credited to your wallet within 7 days.

Upload Unique Document

Document Under Evaluation

Get Credits into Your Wallet

*The content must not be available online or in our existing Database to qualify as unique.

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2020). Review Of The Strategic Situation Of Uber Technologies INC. Retrieved from https://myassignmenthelp.com/free-samples/sg6001-review-of-the-strategic-situation-of-uber-technologies-inc.

"Review Of The Strategic Situation Of Uber Technologies INC." My Assignment Help, 2020, https://myassignmenthelp.com/free-samples/sg6001-review-of-the-strategic-situation-of-uber-technologies-inc.

My Assignment Help (2020) Review Of The Strategic Situation Of Uber Technologies INC [Online]. Available from: https://myassignmenthelp.com/free-samples/sg6001-review-of-the-strategic-situation-of-uber-technologies-inc
[Accessed 13 August 2020].

My Assignment Help. 'Review Of The Strategic Situation Of Uber Technologies INC' (My Assignment Help, 2020) <https://myassignmenthelp.com/free-samples/sg6001-review-of-the-strategic-situation-of-uber-technologies-inc> accessed 13 August 2020.

My Assignment Help. Review Of The Strategic Situation Of Uber Technologies INC [Internet]. My Assignment Help. 2020 [cited 13 August 2020]. Available from: https://myassignmenthelp.com/free-samples/sg6001-review-of-the-strategic-situation-of-uber-technologies-inc.


Get the best math homework help from the PhD experts at Myassignmenthelp.com. Avail instant solution the finest math solvers you are ever going to find. Don’t look down on yourself if you are stuck with a pronlem. All you need is patience and a little bit of guidance.
Our professionals have experience in providing every type of assignment writing help to students in UK, Canada, Australia, and other countries. Receive credible paper as our writers use highly advanced online reference generator tools to deliver you the required solution

Latest Samples

MGT230-Difference Between The Function Of A Manager And The Role Of A Leader

Download : 0 | Pages : 9
  • Course Code: MGT230
  • University: University Of Phoenix
  • Country: United States

Answer: Introduction The aim of this unit is to help students understand the difference between the function of a manager and the role of a leader. Students will consider the characteristics, behaviours and traits which support effective management and leadership. In addition, this unit will introduce the concept of operations as both a function and a process which all organisations must adopt to conduct business.  Students will be intro...

Read More arrow

LSBM305 Small Business Management

Download : 0 | Pages : 15
  • Course Code: LSBM305
  • University: Bloomsbury Institute
  • Country: United Kingdom

Answer: Introduction Small business is regarded as an independently owned as well as operated company, which has the limitation of size and revenue depending on the type of industry (Sampaio, Thomas and Font, 2012). It can be a sole proprietorship or a manufacturing firm. Further, managing the small business in all aspects is a responsibility of its owners. The management of the small business can be defined as the alignment and coo...

Read More arrow Tags: Australia Reading Management QAM University of New South Wales 

V100 History Essay And Political Ventures

Download : 0 | Pages : 2
  • Course Code: V100
  • University: Birmingham University
  • Country: United Kingdom

Answer: Introduction During times of war, innocent people are punished, in an unjust manner." The Great Hanging at Gainesville" and "New York Draft Riots" bears evidence to this statement. The New York City Draft Riot occurred due the exclusion in the Enrollment Act of Conscription consequently racial strains between African Americans and white natives took place. In the year 1863, agitators assembled before the office of Provost Marshal, as...

Read More arrow

AB114-Financial Position Of Sainsbury Plc And Morrison Supermarket Plc

Download : 0 | Pages : 14
  • Course Code: AB114
  • University: Kaplan University
  • Country: United States

Answer: Introduction: The report explains about the two companies and their current position in the market. It takes the concern of Sainsbury plc and Morrison supermarket plc. The report explains that which company is operating its business in better way and what is the investment position of both the companies. The performance has been evaluated by investigating over the financial and non financial factors of the company.   Aims and ob...

Read More arrow

BN106-Concept Of Networking Fundamentals Of AI Company

Download : 0 | Pages : 8

Answer: Introduction Networking is the scheming and use of any typical network, which ultimately involves all the physical components like the bridge, hub, router, cabling and many more [5]. The utilization and the perfect selection of the telecommunication protocols and the software for the management and the utilization of network and the overall establishment of the policies of operation and the processes that are connected to that network...

Read More arrow
Next
watch

Save Time & improve Grade

Just share Requriment and get customize Solution.

question
We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

1,384,929

Orders

4.9/5

Overall Rating

5,086

Experts

Our Amazing Features

delivery

On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.

work

Plagiarism Free Work

Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.

time

24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.

subject

Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.

price

Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

453 Order Completed

98% Response Time

Howard Asuncion

LLM in Criminal Law

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2115 Order Completed

97% Response Time

Kimberley Chen

MPA in Accounting

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

154 Order Completed

97% Response Time

Harold Alderete

PhD in Economics

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2632 Order Completed

100% Response Time

Albert Ambrosio

MSc in Nursing

London, United Kingdom

Hire Me

FREE Tools

plagiarism

Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.

essay

Essay Typer

Get different kinds of essays typed in minutes with clicks.

edit

GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.

referencing

Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.

calculator

Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability

1

1

1

Your Approx Earning

Live Review

Our Mission Client Satisfaction

Awesome work. Awesome response time. Very thorough & clear. Love the results I get with MAH!

flag

User Id: 383727 - 31 Jul 2020

Australia

student rating student rating student rating student rating student rating

Work was done in a timely manner took it through grammarly checked for plagiarism very well satisfied

flag

User Id: 463334 - 31 Jul 2020

Australia

student rating student rating student rating student rating student rating

Great work for the short notice given. Thank you for never disappointing and helping out.

flag

User Id: 194216 - 31 Jul 2020

Australia

student rating student rating student rating student rating student rating

I received a full point on the assignment. Thank you for all the help with the assignment.

flag

User Id: 411395 - 31 Jul 2020

Australia

student rating student rating student rating student rating student rating
callback request mobile
Have any Query?