Reboot Systems: Bridging Digital Divide – The Green Way

Emerald Emerging Markets Case Studies | Reboot Systems: bridging digital divide – the green way

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Srividya Raghavan, (2013) "Reboot Systems: bridging digital divide – the green way", Emerald Emerging Markets Case Studies, Vol. 3 Issue: 6, pp.1-33, https://doi.org/10.1108/EEMCS-06-2013-0077

Overview of a company strategy

The report is based on a case study of a business organization Reboot stating the business strategies that are incorporated by the company and provides with the futuristic approach in gaining strategic goals. Reboot is India’s Fastest Growing Technology Refurbisher with a special emphasis on PC refurbishing.  Refurbished computerized product is effective and guarantees for no less than 1 year (About.2017).  One ought to consider purchasing repaired PCs from a better place who broaden dependable guarantee administrations. Such guarantees cover the parts, work.  They need to buy expanded administration guarantee by paying an apparent yearly charge in which case they may not cover the parts or substitution of item. This is important from the point of view of gaining effectiveness in organizational venture. This is important from the point of view of gaining adequacy (Hindman, 2000).

 This is important from managing definite objectives that allow in dealing with different aspects.  It is necessary for defining consistent goals in attaining sustainable objectives.  This is relevant from the point of view of dealing with the strategic objectives. It helps in overcoming the challenges and dealing with the consequences that can hamper the organizational growth.  The macro and micro environmental analysis help in finding out the organizational status in current situation. This helps in defining the organizational strategies and then defining them in order to evaluate a concrete strategy. The report further evaluates the influence of organizational strategy, identifying the source of its competitive advantage, and provides suggestions for a future development (Jones, 2012). 

Reboot is one of the famous Refurbisher located in India dealing in second-hand computer. The company is currently dealing in the PC Range (Laptops & Desktops), Peripherals Line (Extension products to PCs), Mobility Devices (phones & ipad as well as Microsoft Surface Tablets) and Fitness Line (Fitness Trackers). They also have Reboot Experience Centres and Zones that allow customers to interact and help in serving queries.  The brand is planning to add Gaming consoles in December and various other technology products. Reboot products works like a new product and come in a brand new packaging with a national replaceable warranty.  The company provides similar facilities like Product replacement, extended two or three years warranty and protection plans (Kokkinaki, et al 2001).  

Reboot is a Microsoft registered refurbisher providing with effective solution.  They currently have 18 Reboot Experience Centres & Zones in 11 states. Additionally they are planning to increase the number of zones. As per the company’s website, they have a plan to establish the touch points for an easy customer interaction. This will allow the customers in dealing with the queries in an effective way.  In this way the consumers can come and see what a Reboot refurbished product looks like. They can very well compare the products with the second hand products.  In this way they are able to see the actual difference between the second hand computer and refurbished product. This is important from the point of view of creating awareness. It is important for gaining effectiveness hence generating better opportunities for the company.  This is necessary from the point of view of gaining effective knowledge and generating opportunity. It is significant in order to gain better results and building market capacity (Raghavan and Raghavan, 2013).

Evaluation of environmental impacts

The reality of the matter is that new PCs include new configuration like more noteworthy clock speed, better processor, extra card, greater Smash, and so forth. In any case, one needs to comprehend the contrast between having the most recent design and using every one of the highlights of that setup. What number of individuals truly utilizes a gadget to its full capacities? Immaterial! A large section of the working population uses portable workstations and desktops for simply checking mail, creating records in MS Word and Excel. This isn't valid in large share of the cases as refurbisher/remanufacturers guarantee that all issues are settled; altogether tried; and affirmed before they are brought into the market (Revenaugh, 2000).

All brands ensure that their restored gadgets convey the same or comparative execution when contrasted with new gadgets. By and large, refurbished items experience more stringent tests than new items which means  refurbisher don't bargain on their quality and dependability; and assurance their execution. Environmental impacts are important for evaluating the influence of micro and macro factors in organizational decision making. These strategies are important from the point of view of gaining effectiveness. The environmental factors do have a long-lasting impact in decision making (Rao, 2005). It is important from the point of view of dealing with the organizational effectiveness and basic decision making. This allows the organization in strategic decision making and gaining appropriateness (Callén and Criado, 2016).

It is necessary from the point of view of developing better opportunities in order to gain effectiveness and learning appropriate outcome. It is necessary from the point of view of generating appropriate results (7 Myths and Truth about Refurbished Computers.2017).  Macro and Micro environmental analysis help in understanding the better strategies that help in gaining opportunities in order to manage the better results. This allow in gaining adequate accuracy in developing long term strategy. There is a need to create an accurate result in order to gain effective result (Schluep, Muller, Hilty, Ott, Widmer, and Bo ¨ni, 2003). 

Being one of the largest democracy in the world, India is developing at a fast pace by including important changes in terms of IT.  Privatization has allowed free movement of goods hence improving the business scenario in the country (Sinha, 2007).  Government is concerned about the e-waste generated in the country and taking effective measures to reduce it.  Reboot has a well-established base in the country. With government support, it is possible for them to gain a competitive advantage. This will allow them to take advantage of the situation. With a growing market, it is possible to gain a competitive position in the market. This will actually help in gaining efficient objective in order to manage the market need proficiently (Sinha, 2008).

The economy of India has been altogether steady, since 1991. Accordingly there is advancement in capital, developments in IT. This has brought about a steady change of India's monetary condition. This has helped in managing the task efficiently by building capacity in the given sector. All together there are changes that need to be met in the Sector so as to develop the economies in a better way. 

Pestle Analysis

Social pattern are important to be measured in order to understand the behavior of people in general. For example, the ascent in India's maturing populace is bringing about significant changes in the expenses and development in the working population. India has a population of more than 1.2 billion individuals with around 70% between the ages of 15 and 65.  However, there are certain structural changes as per age. These contain changing adaptability, in instruction, work demeanours, wage conveyance, etc. India has a huge base in terms of developing opportunity for Reboot (Wong, et al 2009) the refurbished PC and laptop are sold at a less price. They are affordable and include various utilities that have to be managed according to the ongoing necessity. This will definitely help them in managing the necessities and allowing facilities in order to perform well.

Unnecessary delay in managing the activities can easily be avoided by putting efforts into the functions. This will definitely allow in managing the changes that have been taking place in the business environment. It is necessary to perform well after looking into the matter in a better way. This will probably help in managing the company in dealing with the ongoing market opportunities. There is a vast market that is providing with numerous opportunities in order to deal with the changing market requirement. Refurbishing the computers has a vast segment in the Indian Market with a lot of e-waste. By converting this into a usable form, the organization can deliberately use the significant market position. It can therefore be managed in order to gain a competitive advantage in the current market scenario (Stanley and Barney, 2011). 

Innovation fundamentally impacts an individual development and furthermore presents new cost-cutting procedures. India is presented with both 3G and 4G innovation which has encouraged a few of technological changes. The refurbishing has a lot of potential in the developing country. It is due to the fact that people cannot afford technology and it is possible for them to buy refurbished goods. Moreover, the nation additionally has one of the most grounded IT innovations in the world (Sabha, 2015).  The IT improvement, programming updates and other mechanical headways has helped in building innovation and developing market needs. Technology has therefore helped in securing an effective place. This helped in managing effective goals in order to gain a competitive advantage (Thomas, 2012).  The electronic items are available at a cheap price that further helps in gearing up the market requirements.

This is important enough for gaining effective market position and dealing with the issues in a competent way.  Technological changes are therefore helping in managing the changes in an effective way by securing better market position. This however helps in gaining a sustainable market position in an extreme competitive market. This is necessary for an organization to deal with the situation in a better way hence developing needs that will help in securing futuristic market requirement. In order to gain an effective market place, it is necessary to up-grade technology and development. This allow in dealing with the issues and securing effective market place. It is necessary enough for up-grading the sector and allowing development at a fast pace. It is therefore important for gaining better market requirement and defining quality market needs.  However, the development taking place in the market allow in gaining desirable market position (Rao, 2005).

In the current past, various legal changes have been executed in India, for example, the bill regarding the e-waste in the country. This has probably help in developing the sector in a multirole way. There are many opportunities that are available from the legal point of view. This will adequately help in projecting the organizational goals. The changes are regarded as it may, with regards to the amount of electronic waste that is produced in the country. India has been antagonistically influenced by industrialization and urbanization, likewise bringing about health issues (Dalal, 2008). Accordingly, there have been foundations of ecological balance, environmental control and directions on e-waste safe use. There are certain levels of barriers that prohibit the use of electronic good that is outdated (James, 2001). Under such a situation it is important enough for managing effective market needs. Hence by developing these goals, it is possible for an individual to develop concrete objectives hence benefiting the sector in an effective way (Singh, 2007; Shinkuma and Managi, 2010). 

 The organization has developed a vision that has allowed in developing pre-requisite needs in order to gain competitive market requirements. Reboot had imagined the organization as one that had the ability to address a vital social need. In giving reasonable PCs, yet revamped, to the individuals who were not able bear the cost of another marked PC, they understood that Reboot was giving the poorer segments of society an optimistic chance to  purchase PC and move toward becoming PC proficient in an inescapably computerized world. A vision to connect the computerized world by giving reasonable PCs hence developed as a vigorous plan for a venture seeking to be the pioneer sorted out PC renovating organization in the Indian market (Tharayil and Rajeev, 2003).

Tending to a social issue, for example, advanced separation through restored PCs in a developing business sector that owed its de?ciency to numerous market disquietude, for example, absence of openness, reasonableness, mindfulness and information, was an empowering challenge for the entrepreneurial start-up. Added to this, the deficiency of infrastructural assets and strategy boost from government offices made it tough for the company to manage the changes in an effective way (Widmer, et al 2005). There is a continuous requirement to develop the Indian market as per the changes that are taking place in the business environment. It is difficult for managing the challenges and dealing with the issues in order to gain a market share.

While the main focus of the company is to offer renovated utilized PCs at moderate costs, the incentive for the client was in the entire bundle of the Reboot PC. Reboot cleaned, tried, re-designed the item, re-certi?ed the product, gave a one year guarantee and offered it to the consumer. Along these lines, Reboot PCs were marked, esteem estimated (40-60 for each lower than MRP); quality was guaranteed (tie-ups for re-cortication and parts – UXD Tech – a product based recerti?cation arm from California, USA and Microsoft Enlisted Refurbisher. There is a continuous support that will for sure help in encouraging the organizational requirements in an effective way (Duh, Sunder and Jamal, 2002). To make it more moderate, likened regularly scheduled payments (EMIs) choices were additionally made accessible. Their item run included PCs that had P4 to i7 processors, 1-8 GB Slam, 80-1,000GB hard plate at costs going from INR 9,000-30,000. Situating itself on execution and cost and contrasting and Indian and MNC marked PCs and in addition constructing agents and other gadgets in the market, Reboot was situated as a superior and low value choice where competition is practically non-existent in the Indian market.

The supplier of the e-waste is people who want to sell their used electronic products.   Under such a situation the intensity of competition is moderate. The goods are collected from the stores where the seller can go and sell his product.

The buyer has to purchase the products at a price mentioned. But the prices are generally non-negotiable. This creates the competition at a low rate.

As such there is no big name in the Indian market that can replace Reboot.   They stand out at a competitive position which will allow in gaining a sustainable market place. It is therefore necessary for gaining a competitive position in the market and allowing in gaining sustainable market place that will surely help in managing the competition.

There is as possibility where one is not able to buy new product and a situation where one can buy a new product. In this scenario, it is possible for the customer to buy a new product. So it is possible for them to buy a product that is new and affordable as well. The electronic products nowadays are sold at a very low price. This has however created a high level of competition

At present, there is no as such new seller in the market selling their furbished products. Under such a condition, Reboot is the pioneer of refurbished electronic goods. This has provided them with an upper hand in order to gain a competitive advantage. It is not possible for the new company to create a similar level of competition.  There is a probability in future where a new company can enter the market.

 In the age of information and technology it is important to utilize the modern technology in order to gain a competitive advantage. Data and access to data is not accessible to all In India. Pertinent there is a dire requirement for government arrangement creators, researchers, technocrats, trend-setters, companies, business organizations, innovation and people to act productively, perceptively and consistently. There are various inquiries occurring consistently:

Internet in India has crossed the 100million clients in 2011 [IAMAI report (2012)], still just a humble 20 percent of urban Indians are associated. More terrible just three percent of rural Indians are associated – as just 38million clients in country India have access to the Internet and technology. India has second highest number of Facebook clients (more than the population of Europe), yet web infiltration over the whole populace is 10%. This however gives a signi?cant open door for incorporation and development by means of PCs infiltration, web utilization and general proficiency (notwithstanding the heap and intensifying beets that would accumulate by means of the multiplier consequences at the large scale monetary/national level) The total amount of obligation as productive individuals and dependable statutory bodies to address the issues and difficulties of advanced partition is rare. There is minimal knowledge regarding Refurbishing of electronic products. This is again a challenge for Reboot in order to deal with the competition (Secretariat, 2011).

The market for new PCs and PC peripherals was in the urban markets to a great extent among purchasers with high dispensable livelihoods. Customers do have a limited knowledge from different market reports demonstrated notwithstanding, that there is a dire necessity for PC proprietorship among segments of lower financial strata.  It is worth important time for the country to showcase and examine uncovered areas in the sector.  There is a necessity to create awareness. The purchaser can use the electronic products to work, learn and play, above all it helps everyone to gain an effective position of today’s technological advance and prepare for tomorrow's difficulties. Further examination has shown additional changes in the sector. The main thrust is regarding development of PCs and that in spite of minimum government support the company has to perform well(Joseph, 2007).

Conclusions and recommendations for future success

To conclude, the bigger plan for the Reboot group is to manage the proportion of its operations. There are certain level of difficulties in the market that include streamlining the supply through the Green India program and obtaining the e- waste permit so they could source utilized PCs universally and in addition assembling the store network through various channels. The group at Reboot has gained an effective position in the PCs market. It was clear to the group that sorted out restored PC holding was effectively imitable and given the divided idea of the market, a few players could rapidly think of equivalent offerings. They trusted that a ?rst market player has an advantage combined with capacity to manufacture a reliable and solid brand will enter the market rapidly. They needed to make a retail impression and carry out operations widely. This will help in dispersion channels to rapidly catch the market and fabricate individual requirements (Wath, Dutt and Chakrabarti, 2011).

The genuine trial of the brand will create a sustainable market place or not depend upon the choice of market.  The market possession was in its capacity to straddling numerous business sectors – urban and rural over financial classes and also institutional markets. In spite of an unambiguous division of possible target markets, unmistakably these clients were exceptionally heterogeneous as far as salary levels, geographic spread and mindfulness and learning levels.

Also, the group needed to concentrate on deliberately adjusting their motivation of spanning the advanced partition to advertise improvement by teaming up with different partners, for example: They should strategically focus on the target market. As of now they can focus on the age group of 18-24. This age group is known for using the electronic products at a fast pace. It is assumed a major encouraging part in basic leadership. Further, the report express that the PC market has a deliberate focus on their day by day life in a positive way. Be that as it may, impression of multifaceted nature in utilizing a PC still exists where PCs are not seen as intuitive. The market analysis is important from the point of view of gaining an effective market position. This allow in focusing over the market and realising the situation in an inevitable way. This is relevant from the point of view of dealing with the strategic objectives. It helps in overcoming the challenges and dealing with the consequences that can hamper the organizational growth.

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