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SIM336 Strategic Management

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Task 1 The organisational purposes of businesses.

Choose an organisation in Hong Kong with which you are familiar, either the one where you currently work, a previous employer or one for which you have access to the required information.  You should use this organisation (and the industry in which it operates) as your example when one is required.


In a tabular format provide a brief introduction  that identifies and outlines the legal structure (public company, private company, voluntary, charity, public sector, etc) and operations/purpose of your organisation and it main objectives, with a clear comparison to the purpose and objectives of another organisation in Hong Kong such as a charity, a voluntary organisation, cooperative or private company.

For your selected organisation:

  1. Identify three different stakeholder groups of the organisation and describethe extent to which the organisation can effectively meet the objectives of these stakeholders, highlighting any conflicts of interest that may arise.
  1. Explainthe organisation's ethical responsibilities to its environment, employees and its customers and the strategies employed to meet these.

Task 2 – The nature of the national environment in which businesses operate.

  1. Explainwith country examples from the current media, how a mixed economy attempts to allocate resources effectively.
  1. Using current examples from the media for a country/countries of your choice along with economic theory, assessthe impacts of fiscal and monetary policy on business organisations and their activities.  

  2. Taking a specific organisation, evaluatethe impacts of competition policy and other regulatory mechanisms on your chosen organisation. What effect do these have on your business operations?

Task 3 – The behaviour of organisations in their market environment.

  1. Identifythe characteristics of oligopoly, and explain how this market structure affects the pricing and output decisions of businesses. Along with this, illustrate the significance of price elasticity of demand/supply in shaping organisational responses in the market.

  2. Using one macro-environmental tool (such as PESTLE) judgehow the main market forces present in the industry affect the behaviour of your business. You should only consider three environmental factors here as regards the macro element but at least one of these must be related to the socio-cultural environment.

Task 4 – The significance of the global factors that shape national business activities.

  1. Discussthe significance of international trade to UK business organisations whilst providing an analysis of any global factors that might impact on these UK organisations such as the Transatlantic Trade Investment Partnership (TTIP), the BRICS countries, the WTO.

  2. Evaluatesome of the benefits and drawbacks for UK businesses of any EU policies such as EU competition policy, Common Agricultural Policy, Enterprise Policy, CE Marking, free movement, etc. providing relevant examples.
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