$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Social Content And Consumer Engagement

tag 0 Download5 Pages 1,149 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT


Discuss about the Social Content and Consumer Engagement.



This memo addresses the drawbacks of the Qantas over the past few weeks that have affected the overall image of the organization hugely. Qantas has faced three prime issues associated with engine failure, improper use of social media and improper tweets of CEO regarding the employee union. Firstly, the memo will focus on illustrating all the key identifies issues that has affected the overall image of Qantas in a significant manner. It will also focus on illustrating the best possible way to utilize social media platforms for achieving maximum sales impact on the business procedure.

Qantas has faced different challenges in conducting all the activities related to their business procedure. Firstly, Qantas have faced many challenges associated with the engine failure, which affected the overall satisfaction level of the customers in a major way. Qantas four-engine Boeing 747 and Qantas Airbus A380 has experienced engine explosion in the middle of the flight, which has induced pilots to have emergency landing. Now, different cases of engine explosion or failure have increased level of concern for the customers regarding the safety of the passengers. In fact, these incidents have induced customers to look for ideal platform in which they can share their dissatisfaction about Qantas. Secondly, poor utilization of social media networks has affected the overall brand image of Qantas in a significant manner. Qantas has not implemented any market research activities before the initiation of competition #QantasLuxury on Twitter network. The selection of wrong time for the competition has allowed people to post several negative comments about the engine failure. Moreover, Qantas also has not initiated appropriate monitoring technique for the posting in the competition, which made situation worse in the global platform. Thirdly, CEO of Qantas has tweeted few aggressive messages about the employee union of Qantas. It has created adverse impact on the overall perception of the employees about the management. Moreover, aggressive posting of CEO on Twitter has highlighted improper work environment of Qantas in global platform.

Future actions of Qantas for developing a positive public perception of the brand:

The above identified problems has highlighted the fact Qantas is going through severe challenges in order to keep the image intact with the organizational procedure. Firstly, the management of Qantas will have to assure all probable customers that the incidents of engine failure is mere an accident and it will not be repeated in future. The management of Qantas will have to ensure that all the developed engines go through detail checking procedure before the utilization for commercial purposes. On the other hand, Qantas need to provide detailed information about the safety techniques used by the organization to avoid any emergency consequences. Appropriate use of safety measures and activities will help to gain major section of the market in an appropriate manner. In addition, Qantas will also have to focus on providing value added services to all the customers in order to regain their faith about the business procedure. The value added services will have to be utilized as per the needs and wants of the probable customers for maximizing the impact on the business procedure. Qantas also needs to focus on implementing aggressive marketing strategies for providing all the required information to the people. The marketing strategies of Qantas will have to use strong brand name of the organization for creating desired level of impact on the market.

As described by Ashley and Tuten (2015) social media platforms have provided new dimension for the organizations to conduct all the requirements of the operational procedure. Therefore, Qantas will have to focus on identifying the best possible way to utilize social media platforms for fulfilling business objectives (Vinerean et al., 2013). The result of Qantas Twitter competition #QantasLuxury has highlighted improper monitoring process of social media activities, which has affected the overall brand value of the organization. For that reason, the management of Qantas will have to focus on conducting in-depth market research strategies for identifying present public perception about the company (Hudson et al., 2015). It will help Qantas to select right time for initiating social media competition or promotional activities. Moreover, the management of Qantas will have to assess present organizational structure in order to incorporate specific social media marketing team for monitoring all the activities happening in different social media pages of the organization (Dahnil et al., 2014). In addition, the management of Qantas need to focus on including different attractive video clips, graphics and pictures in order to catch the attention of the customers. Qantas also have to focus on developing effective communication structure with all the probable customers for resolving any queries or issues in an effective manner (Scott, 2015). As a result, it will help Qantas to minimize dissatisfaction level of the customers regarding the provided services.


Course of action for Olivia Wirth:


Jan 2012


All the potential domestic and international customers of Qantas


The current CEO of Qantas, Alan Joyce needs to sent the message

4.Key Message

The message will consider following points:

ü  It should start with an apology for different engine failure cases in recent times

ü  The message will also have to include different safety measures taken by Qantas for avoiding such incidents

ü  Thereafter, the message will have to focus on illustrating the objective of conducting Twitter competition #QantasLuxury

ü  The message will conclude with the appropriate illustration of Qantas mission and vision statement

5.Desired Outcome

Qantas is expected to reduce the dissatisfaction and anger level of people to certain extent. It will induce people to assume that the case of engine failure is just an accident and will not be repeated in future.


Social Media, Television and Publications


The message will be provided with a written intimation duly signed by the CEO and Boards of Directors


The message will be send once. However, Qantas management needs to answer of all the questions of people afterwards.



Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology & Marketing, 32(1), 15-27.

Dahnil, M. I., Marzuki, K. M., Langgat, J., & Fabeil, N. F. (2014). Factors influencing SMEs adoption of social media marketing. Procedia-social and behavioral sciences, 148, 119-126.

Hudson, S., Roth, M. S., Madden, T. J., & Hudson, R. (2015). The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees. Tourism Management, 47, 68-76.

Scott, D. M. (2015). The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John Wiley & Sons.

Vinerean, S., Cetina, I., Dumitrescu, L., & Tichindelean, M. (2013). The effects of social media marketing on online consumer behavior. International Journal of Business and Management, 8(14), 66.


Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2018). Social Content And Consumer Engagement. Retrieved from

"Social Content And Consumer Engagement." My Assignment Help, 2018,

My Assignment Help (2018) Social Content And Consumer Engagement [Online]. Available from:
[Accessed 29 March 2020].

My Assignment Help. 'Social Content And Consumer Engagement' (My Assignment Help, 2018) <> accessed 29 March 2020.

My Assignment Help. Social Content And Consumer Engagement [Internet]. My Assignment Help. 2018 [cited 29 March 2020]. Available from:

At, we understand that when students get stuck with tough assignments, they look for affordable services. To assist students with complex assignments, we have built a team of skilled cheap essay writers. has become one stop solution for all students who often look for answers related to their search similar to do my essay at the cheap rate or who can write my essay at affordable prices. Students prefer hiring us as we have the best provisions to render services related to do my essay online at a reasonable rate.

Latest Management Samples

UUMG8300 Leading Business And Organisational Change

Download : 0 | Page : 1
  • Course Code: UUMG8300
  • University: UUNZ Institute Of Business
  • Country: New Zealand

Answer: Degree To Which Stakeholders Trust Those Leading The Change Unitech is one of the leading academic aspirants in contemporary and applied learning and it need to change with time and situations to enable better futures to students, enterprises and communities as a whole Carnall (2018). Though change is a complex process but still it is obvious for Unitec. The company stakeholders should rely on communication for managing the changes...

Read More arrow

MKT501 Marketing For Proper Designing,Researching And Advertising

Download : 0 | Pages : 15
  • Course Code: MKT501
  • University: Charles Sturt University
  • Country: Australia

Answer: Introduction Marketing is considered to a fundamental part of a business. It is founded on searching the suitable customer after the creation of an attractive statement regarding the product of service. The marketing of a product requires proper designing, researching and advertising in order to guarantee the success of the business. It is rather a combination of few strategies which are designed to broaden the capacities of the produ...

Read More arrow

BUSN20017 Effective Business Communication For Extemporaneous And Impromptu

Download : 0 | Pages : 9

Answer: Introduction The scope of effective communication in business is massive. In the unit we learnt about various concepts of effective business communication. I have elaborated about the significance of the concepts that were discussed. I have stressed on the importance of public speaking as it holds great importance in my future career path. Along with that I have provided a literature review of the same, in addition to another concept ...

Read More arrow

B01BAVA320 Busniess Analysis And Valuation 2

Download : 0 | Pages : 5

Answer: Competitive forces facing Qantas, using the Porter’s ‘five forces’ framework Porters’ five forces model consists of five components which will be analyzed to understand the current state of competition in airline industry of Australia. Bargaining power of Buyer: Australian airline industry is highly competitive offering service to customers maintaining a competitive pricing strategy. In most of the cases, they p...

Read More arrow

BTX3110 International Trade Law For Quality And Safety Processes

Download : 0 | Pages : 10

Answer: The dairy industry in Australia is one of the major rural industries of the country. On the basis of the farm gate value of production, industry has been ranked at third place falling behind beef and wheat industries. The 6,128 dairy farmers of Australia produce nearly 9.5 billion litres of milk. Out of this production, approximately 35% of it is exported. In this way commit includes a wide range of value added and innovative dairy pro...

Read More arrow Tags: Australia New South Wales Management tourism management University of New South Wales 

Save Time & improve Grades

Just share your requirements and get customized solutions on time.

We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits




Overall Rating



Our Amazing Features


On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.


Plagiarism Free Work

Using reliable plagiarism detection software, only provide customized 100 percent original papers.


24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.


Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.


Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

647 Order Completed

98% Response Time

Adlina Han

Masters in Marketing with Specialization in Branding

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2830 Order Completed

97% Response Time

Leroy Bicknell

MBA in Marketing

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2279 Order Completed

97% Response Time

Zachary Perez

PhD in Computer Science and Information System

Washington, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

184 Order Completed

96% Response Time

Arapera Billing

Masters in Management, MMgt

Wellington, New Zealand

Hire Me

FREE Tools


Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.


Essay Typer

Get different kinds of essays typed in minutes with clicks.


GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.


Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.


Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability




Your Approx Earning

Live Review

Our Mission Client Satisfaction

nice very well written, thanks for the help. little expensive but it was very well written..


User Id: 257973 - 29 Mar 2020


student rating student rating student rating student rating student rating

good work thank you so much, as i expected and more . i recommend all student to use MY Assignment


User Id: 267771 - 29 Mar 2020


student rating student rating student rating student rating student rating

Ultra fast turnaround which is very appreciated! The level of content and quality of response is second to none! Cannot thank you enough! Your survice is very good Your all staff members are very humble and supportive. But plz note all the reqriesme...


User Id: 239037 - 29 Mar 2020


student rating student rating student rating student rating student rating

Affordable genuine services for CDR writing Australia. However they took time beyond the deadline time but they informed over call and email well in advance that it will take more time in a profession.. Very thing was written perfectly. Got an HD fo...


User Id: 239037 - 29 Mar 2020


student rating student rating student rating student rating student rating
callback request mobile
Have any Query?